Digital B2B Marketing
MARCH 27, 2013
When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. billion business in 2009 ( source ). Your marketing will be seen as an indicator of the quality of your marketing service. Yes, that’s a lot of marketing in two sentences. The promotional product business was a $15.6
Digital B2B Marketing
FEBRUARY 4, 2012
If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. This isn’t QuinStreet’s first B2B technology media acquisition. They purchased IT Business Edge in September 2011 and Internet.com in 2009. However QuinStreet may be a newer name.
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Digital B2B Marketing
FEBRUARY 28, 2012
As B2B marketers, focusing on your audience is absolutely critical. If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. Of course not! Who cares if they are!
Digital B2B Marketing
JULY 6, 2011
In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. I am a digital and B2B marketer with a background in online media and analytics. We see this change playing out today. About Eric Wittlake.
Digital B2B Marketing
MAY 3, 2011
In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. Although consumer marketers, with recognized brands, use view-through tracking to get around this to a degree, view-through has been very slow to catch on in B2B marketing. Who is Clicking Your Ad?
Digital B2B Marketing
FEBRUARY 25, 2014
In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. Do you like receiving phone calls at dinner time? Probably not, and you are not alone. More than 200 million numbers had already been added to the Do Not Call registry in 2010.
Digital B2B Marketing
APRIL 20, 2011
The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.
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