Chris Koch

DECEMBER 30, 2009

Who says B2B marketers are lagging in social media? I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Check out these top posts if you haven’t already: Six factors driving B2B social media marketing adoption. Have a happy and safe New Year!

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Chris Koch

MAY 15, 2012

We all know the increasing importance of ideas in B2B marketing. That was in 2009. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. But idea marketing doesn’t start and stop with marketers.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

OCTOBER 30, 2009

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. CEOs Use Social Media More than Other Buyers.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Posted in Customer Relationships Tagged: B2B, B2B marketing, CIOs, role-based marketing, Segmentation. Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. Tweet This Post.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

APRIL 30, 2010

I’m going to be moderating a panel on this question (among others) at next week’s MarketingProfs’ B2B Forum in Boston. I’m sure that there will be opportunities and reasons for B2B to advertise on these things eventually, but that’s the easy part. I think that’s how we have to view mobile apps for B2B marketing.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. While I believe that these two threads are accurate, I haven’t seen compelling data to back them up—at least as it relates to B2B. How strong do you think the arguments are? Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100