Buzz Marketing for Technology
AUGUST 11, 2010
1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook.
Buzz Marketing for Technology
DECEMBER 22, 2010
Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009.
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Buzz Marketing for Technology
OCTOBER 6, 2010
In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Will Facebook replace your B2B Marketing email system?
Buzz Marketing for Technology
OCTOBER 7, 2008
One thing I am investigating and heavily considering for 2009 is a Virtual Events Strategy. Stuart has spent his working life in the B2B media space. So I can't help but think there must be something redeeming here for businesses. It's like a virtual tradeshow but a space all your own for your own business events.
Buzz Marketing for Technology
FEBRUARY 11, 2010
On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? The short answer – heck yeah! Stumble upon something good?
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