• KOMARKETING ASSOCIATES  |  THURSDAY, JULY 13, 2017
    [2009, B2B] How to Leverage Weibo for B2B Marketing in China
    Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. Facing such fierce competition, how can B2B marketers effectively leverage Sina Weibo to further marketing efforts in China? To effectively speak to a target audience, B2B marketers need to understand where they are and what their interests are. B2B marketers can visit the page of topics and see the trending topic in each category.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 29, 2017
    [2009, B2B] How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup
    Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. Modern Marketing b2b ConsumerHave your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? If so, you may have considered growth hacking but run into snags if your company is beyond startup mode.
  • HG DATA  |  TUESDAY, JUNE 6, 2017
    [2009, B2B] A Customer-Centric Approach to Sales Intelligence
    We’ve always been extremely customer-focused – when we started RelPro in 2009 (before it was called RelPro), we built the business by doing data and analytics projects with customers as a way of discovering the real-world problems that they were facing in applying data and analytics to business development. Technically Speaking: An Interview with Martin Wise, CEO and Founder, RelPro .
  • EMEDIA  |  FRIDAY, JUNE 2, 2017
    [2009, B2B] How I Learned to Stop Worrying and (Sorta) Love the Phone
    I Haven’t Checked Voicemail Since 2009. B2B Channels Channels The Phone ChannelWhen it comes to personal phone calls, I ask my friends and acquaintances to follow the Slate Rule : If you haven’t seen me naked, send me a text instead. Business calls have a slightly lower standard (also from Slate): “Have I ever seen this person across a lunch table?”. I straddle the line between very young Gen Xer and very old millennial.
  • DISCOVERORG  |  THURSDAY, MAY 11, 2017
    [2009, B2B] How Data is Democratizing Growth and Driving Disruption
    The data virtualization company, founded in 2009, decouples data from infrastructure for improvements in business resiliency, agility, and access to the cloud. Client Success Interviews Latest News Account-Based Marketing B2B Insights B2B Sales Insights Customer Satisfaction data intelligence Email Marketing Information Technology Prospecting Sales Effectiveness sales strategiesLaunching and growing a business has never been easy, but it used to be a lot harder.
  • THE POINT  |  WEDNESDAY, APRIL 26, 2017
    [2009, B2B] Observations from the 2017 Marketo Summit
    The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. B2B will be technology-driven for the foreseeable future, and yet many of the dominant themes of this year’s summit were pure throwbacks. Email may be losing its B2B dominance.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [2009, B2B] The Eight Best Social CRM Tools
    According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. ” — B2B PR Sense Blog. Showcase reviews: AppStorm, B2B PR Sense Blog. B2B PR Sense Blog. Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [2009, B2B] How to Overcome the Challenges of Managing a Remote Agency
    A McKinsey & Company study from 2009 championed non-financial incentives, and other research suggested that only 13% feel the prospect of a bonus motivated harder working. If you’re a B2B organization, established clients may respect a more traditional “grounded” setup, and opt for that when making purchase decisions. Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [2009, B2B] 75 Interactive Infographic Examples to Inspire 2017
    Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. In 2009, for the first time, the number of Americans ditching their car was greater than the number purchasing new ones? And, for good reason. Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. .
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [2009, B2B] Social media strategy leaders: Kerry Gallagher
    I graduated from college in 2009 and found myself in a tough economic environment. At Liberty, I learned about the big corporate experience and about B2B marketing. Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance!
  • LISTENLOOP  |  THURSDAY, FEBRUARY 2, 2017
    [2009, B2B] Account-based Everything, Measuring ROI, and the Future of ABM
    Marketo was founded in 2006 and didn’t really hit traction until probably 2009. In 2009, you had early adopters, and then you had your big wave in 2011-2012 and onwards. Every B2B marketing vendor has heard of the word ABM at some point in the last 12 months. ABM account based marketing b2b marketing marketing stack account-based everything account-based marketing B2B MARKETING ideal customer profile PERSONALIZATION
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [2009, B2B] The 24 Best Visual Content Creation Tools
    More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. As noted here previously , the current preference for consuming B2B content in text rather than video or other visual forms won’t last. Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. ” — B2B PR Sense Blog. B2B PR Sense Blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [2009, B2B] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. Here are a few I’ve found most useful for B2B marketing: Acquisition Report. Baidu Analytics is an essential tool for B2B marketers in the China market.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 18, 2016
    [2009, B2B] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Smith , Marissa Pick (my “adopted cousin”), Tony Karrer (my co-founder at the B2B Marketing Zone), Judy Bellem , Brian Carroll , Meghan Biro , Kent Huffman , Jennifer Kane , Patrick Strother , Wendy Marx , Aric Hanson , Angie Schottmuller , Lee Odden , or Mykl Roventine.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [2009, B2B] The 4 Things That All Well-Connected People Do
    Author: Alexandra Nation June 2009, UCSD graduation. Modern Marketing b2b ConsumerI sat in the crowd, typing on my Blackberry (I know), and wondering when I could leave to finish emptying out my apartment in San Diego. I couldn’t wait to start work in just two short days, as a bright-eyed and bushy tailed management trainee at Nordstrom. Then our graduation speaker asked the crowd a question that made me snap to attention: “How many of you have a job lined up for after graduation?”
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [2009, B2B] Skyword’s Top Takeaways from Content Marketing World 2016
    With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size. Could people trust a large institution in 2008 and 2009? Co-written by Linsey Morse. Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [2009, B2B] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    It’s no secret that B2B marketers can borrow techniques from their B2C peers. Here’s another key lesson from the B2C camp: Twitter can be used for customer service by B2B brands , too. Takeaways for marketers: If you’re B2B, don’t be afraid to borrow some Twitter best practices from B2C brands. Since joining Twitter in 2009, Poo~Pourri has achieved a type of brand authenticity that is unapologetically honest and, for its 14,300+ followers, relatable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [2009, B2B] 3 Business tips to make the second half of your 2016 count
    Back then, we’re talking the prehistoric 2009 era, I proudly branded myself as a Pro-Blogger because blogging was my major money maker. B2B and social media business strategy customer acquisition Entrepreneurism customer care mars dorianBy Mars Dorian, {grow} Contributing Columnist. It’s the middle of the year and I’ve done a little check-up review of my web business situation. I always try to learn from my peers and good blog posts to bring my online career to the next level.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [2009, B2B] 7 Things About Online Reviews Every B2B Business Needs to Know
    There is less data available about how B2B companies are affected by online reviews than there is for B2C companies. We are people, after all, whether we’re in B2B or B2C. And while buying decisions in B2B are often more complex, it’s still people making those decisions – and those people are swayed by online reviews. There are also plenty of circumstances when it’s obvious that even pure B2B businesses are affected by online reviews.
  • BIZIBLE  |  MONDAY, FEBRUARY 22, 2016
    [2009, B2B] Marketing Management Strategies That Define Great Organizations
    Hamilton began as TUNE’s first marketer in 2009, helping to launch HasOffers with a team of 12. The future is bright for TUNE and B2B mobile marketing. Right now, a majority of B2B browsing takes place in the workplace and on desktop, but more and more companies are investing in being able to use their software on mobile. “I On Feb.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [2009, B2B] Break the mold: Why content marketing needs to be like a chalupa
    When I wrote the first edition of The Tao of Twitter in 2009 I noted that the real opportunity for business “is not B2B, it’s not B2C, it’s #P2P — connecting People to People.” A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” ” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 21, 2015
    [2009, B2B] How Much Money Has Been Invested In Content Marketing Technology
    The post How Much Money Has Been Invested In Content Marketing Technology appeared first on B2B Marketing Insider. There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. Venture capital in this space is growing at an unprecedented rate.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [2009, B2B] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack. The post [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics appeared first on Radius. B2B Marketing
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [2009, B2B] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 15, 2015
    [2009, B2B] Taking Your Brand from “We know who they are” to “We know what they do”
    A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices. This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. That’s why you see successful B2B brands striving to build and maintain thought leadership.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [2009, B2B] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    According to CEB’s website : “B2B buyers are learning on their own and delaying their contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but this simply won’t work.” ” The video presentation was particularly interesting for me based on my own experience and views on the role of thought leadership in B2B Marketing. “Our biggest competitors are our customers.”
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [2009, B2B] The Best Example You Will Find On The Value Of Storytelling
    This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. The post The Best Example You Will Find On The Value Of Storytelling appeared first on B2B Marketing Insider. I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” ” Have you ever heard that line?
  • CONTENT STANDARD  |  THURSDAY, JULY 23, 2015
    [2009, B2B] Erasing Digital Publishing Imperfections from Your UX Design
    The researchers examined over a million Pinterest images posted between 2009 and 2011, and determined that red, purple, and pink improved the rate at which people shared content on the platform. So if you are trying to create a blog surrounding a product for your B2B client, you should take the time to avoid any unserious fonts. We’ve all been there—you’re surfing the five sites you bookmarked, and then all of a sudden something catches your eye.
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [2009, B2B] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. Here are 5 tips B2B marketers can take from Doucette and his approach that worked for The Boston Globe. “… we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas. We recognize that not all ideas work, and that’s OK.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [2009, B2B] Drop the “Social” Prefix Already…It’s Just “Selling”
    Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Sales b2b ConsumerAuthor: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on?
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [2009, B2B] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Back in 2009, I ran an experiment. SEE ALSO: 5 Things Your B2B Buyer Wants You To Stop Doing In other words, the seller-buyer dynamic has moved from push to pull. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. I hated every minute of it. But it worked. Out of every 100 calls I made, I managed to connect with a “live” voice around 20 times.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [2009, B2B] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. He has now written three editions of Facebook Marketing for Dummies (in 2009, 2011, and 2012), along with two other books in the same series: Social Media and the Contact Center for Dummies , and Facebook Advertising for Dummies , both of which came out in 2010.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [2009, B2B] Getting Your First 100 Customers: Strategies That Work
    Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [2009, B2B] Social Media for Finance Marketers: 3 Steps to Getting Started
    Plus, social media is resulting in more and more qualified leads for businesses (both B2B and B2C) as well as other beneficial functions like amplifying the brand at a low cost, customer support and public relations (showing off corporate social responsibility, charitable donations, fundraisers, sponsorships, and so on). When we think of marketers, we often think of using social media to promote content and engage with consumers online.
  • INTEGRATED B2B  |  FRIDAY, MAY 8, 2015
    [2009, B2B] Inspire customer creativity with innovative case stories
    B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. 2009). 1, January–February 2009, pp. Innovation case stories can play an important role in B2B communication because they: Inspire : They convey information and spark ideas by forging new links in people’s minds. But they don’t necessarily communicate that a company is innovative, or encourage customers to innovate with them.
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [2009, B2B] Thoughts on the Latest CMO Survey
    economy as a whole are 46% more optimistic than February 2009 (on a scale of 1-100). The optimism might also signal bigger spending capabilities among potential B2B customers who need your product/service, humble marketer. CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. What does this mean, and why should we care? According to The CMO Survey , marketing leaders’ feelings about the U.S.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2009, B2B] The Word Of The Year Is a #Hashtag
    The winners tend to reflect the zeitgeist at large: In 2009, the word of the year was “Tweet.” B2B Marketing Lead Generation Social Media Marketing hashtag social media social media for business social media marketing Twitter The American Dialect Societ y , founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it).
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [2009, B2B] Shape the B2B Barometer
    The B2B Barometer has been a consistent feature of the B2B landscape since 2009. The B2B Barometer was designed as a ‘state of the nation’ study. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? What are the most important trends they see in the world of B2B marketing?
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [2009, B2B] Google Indexing Tweets: What Does It Mean For Your B2B
    A previous partnership was in place in 2009 – 2011 and faced resistance from Twitter’s previous CEO Ali Rowghani. Same reason B2B’s care about being indexed in Google. B2B Web Strategy SEO Social Media Twitter In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. That’s right, all tweets are now being indexed. The Details.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [2009, B2B] B2B data decay and list rental – buyer beware!
    Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. In most B2B campaigns, the objective is to find new potential customers. What is news is the high inaccuracy of B2B data and lists, whether they are internal or external. Yearly B2B Data Decay Rates.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 20, 2015
    [2009, B2B] How to Blog Workshop February 20, 2015 in Los Angeles
    Her blog, the B2B Marketing Traction Blog , received national recognition when it was listed as one of 20 B2B Marketing Blogs You Need To Read and is listed on Alltop.com, a site that selects the top news sources and blogs for a given topic. Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring!
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [2009, B2B] 87 New (Really) Marketing Automation Stats
    It’s from 2009. B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013).
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [2009, B2B] The Earnest Christmas kidnapping
    Since 2009, Earnest the B2B marketing agency had just been a front for The Ear Nest, a top secret intelligence agency – and all of us were being groomed to become agents. We give you the inside scoop on the Earnest Christmas party. I’m worried my desk looks like it belongs to a drug dealer. It’s currently scattered with various packages, blank brown envelopes, and five old Nokia mobile phones and pay as you go SIM cards.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [2009, B2B] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Particularly for smaller businesses and B2B companies, it gives them the opportunity to simultaneously reach much wider, but much more targeted, audiences. Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m B2B Marketing Social media Content marketing “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [2009, B2B] An Example of Twitter’s Real-Life ROI
    In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. Related Stories Five 2015 digital marketing trends for your consideration Gamergate and the great Twitter Debate Dare to Be Stupid: A lesson for B2B marketers from Weird Al. In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [2009, B2B] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Brand Marketing Strategy Lead Generation audience engagement B2B buyer brand marketing buyer journey cmo customer experience data analytics digital marketing home marketing campaign marketing ecosystem omni-channel strategy social channels Social Media
  • THE B2B RESEARCH BLOG  |  TUESDAY, NOVEMBER 11, 2014
    [2009, B2B] A wake up call for market research agencies
    In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”. The post A wake up call for market research agencies appeared first on Circle Research - B2B market research company Greenbo ok has just published the latest edition of the GRIT Report.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [2009, B2B] 10 Ways to Optimize Your Lead Conversion Rate
    Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. B2B Content Marketing: 100% increase in lead gen for customer service software company [MarkeingSherpa case study].
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [2009, B2B] How To Build An Army Of Volunteer Contributors For Your Blog
    Back in 2009, two of my employees helped me start B2B Marketing Insider for my own rants and raves in content marketing, social media and marketing strategy. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post How To Build An Army Of Volunteer Contributors For Your Blog appeared first on B2B Marketing Insider.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [2009, B2B] 10 things you need to know NOW about OmniChannel Marketing
    Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. Super B2B Marketers. . If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.”
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2009, B2B] 5 Reasons to Invest in Interactive Content
    The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. As Mark Schaefer rightfully notes, we live in an age of content shock.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [2009, B2B] Insights from the B2B Barometer
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. The B2B Barometer is published by Circle Research , the BMC and the IDM. B2B marketing budgets at an all-time high. Guess what it was five years ago in Q2 2009?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [2009, B2B] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Google Webmaster Videos present a great opportunity to validate perspective on why B2B marketers should be focused on acquiring high quality, relevant links, focusing on appropriate target audiences, and understanding why certain tactics can be considered “questionable” I wanted to share some of the most appropriate findings for B2B marketers that I discovered in this blog post. Common B2B Link Building Questions. Common B2B Link Building Questions.
  • MODERN MARKETING  |  TUESDAY, JUNE 17, 2014
    [2009, B2B] John Legend Coming to Interact 2014
    by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Writing about Legend for Time’s 2009 tally of the 100 most influential people, Jones noted, “We’ve seen only the tip of the iceberg.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2009, B2B] Why All Marketing Is Digital Marketing
    our customers) talk about it: In fact, it’s a pretty popular term that has seen a steady rise in its relative popularity since 2009. For another argument in favor of digital (or just plain marketing ) universality, consider why people optimize websites these days (namely, 336 B2B & B2C marketers): 1. In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, B2B] 70 New (Really) Marketing Automation Stats
    It’s from 2009. B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). They’re getting old.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, B2B] 70 New (Really) Marketing Automation Stats
    It’s from 2009. B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). They’re getting old.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2009, B2B] Eight years of top business brands on Twitter and their First Tweets
    Apart from amusing ourselves with colleagues'' nervous first words on the social network, we thought we would put the tool to good use and check out some of the first missives from some of the top B2B brands in the world. Date set up: 26 Feb 2009. Date set up: 20th May 2009. Date set up: 23rd June 2009. Date set up: 27th August 2009. Date set up: 21st September 2009. Date set up: 26th September 2009. Which businesses were early adopters on Twitter?
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009, B2B] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile. B2B Marketing “We may have all come on different ships, but we’re in the same boat now.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [2009, B2B] Case study: Creating social media benefits in a regulated industry
    “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. ” LinkedIn — “I view LinkedIn as more geared toward B2B so I use this as a professional networking platform. In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. “I
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009, B2B] 20 LinkedIn Groups Every Marketer Should Join
    5) B2B Technology Marketing Community. The B2B Technology Marketing Community is a highly engaged group of tech-focused marketers who love Q&A and actively participate in group discussions. 6) B2B Marketing. If you’re a marketer who focuses primarily on B2B, this is an excellent group to join. Created: April 1, 2009. Created: June 20, 2009.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 20, 2013
    [2009, B2B] 3 Companies that Failed to Listen
    The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Marketing Soapbox b2b customer marketing Businesses that have experienced high-growth can get myopic and full of themselves. Some make the big mistake of failing to listen to the marketplace. I recently read an email newsletter by Seena Sharp of Sharp Market Intelligence.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [2009, B2B] B2B Marketers Must Be Transparent to Build Trust
    In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [2009, B2B] Is Your Social Media Consultant an Expert or a Wannabe?
    We’ve been blogging, tweeting and marketing on Facebook since 2009 and on LinkedIn since 2004, for our company and for our clients. Our blog is listed on www.alltop.com’s marketing news directory and is on Michael Brenner’s (B2B Marketing Insider) list of 20 Must Read B2B Marketing Blogs. According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 24, 2013
    [2009, B2B] How to Start an Awesome LinkedIn Group
    This powerful B2B networking tool on the “social network for professionals” has spawned over 1.5 In 2009, Long started a group called Social Media Commercial Real Estate when few in his field understood the power of social networking in the real estate world. Have aspirations to be a thought leader in your industry? The more credibility you’ve got, the more awareness you’ll build for your service or products!
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [2009, B2B] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Buyers: Traits by Generation [Infographic]. B2B Marketers Benefit from Customer Reviews. B2B buyers look for unbiased confirmation about products or services before buying, just like B2C buyers do. Online content in the sales and marketing industries is dynamic and constantly changing.
  • WRITTENT  |  WEDNESDAY, JULY 10, 2013
    [2009, B2B] 50 Amazing Mobile Marketing Statistics That Will Move You to Action
    41% of B2B buyers access content marketing through a smartphone. US mobile ad spending has increased 400% since 2009, and shows no signs of slowing in growth. Email marketing, particularly in the B2B realm, used to be heavily restricted by business hours. Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [2009, B2B] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine. While the survey naturally includes a deep look at how companies are approaching content curation , there’s plenty of other insights that make it well worth any B2B or B2C marketer’s time. Minneosota’s professional football team, The Vikings, faced a unique challenge in 2009.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [2009, B2B] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Sadly, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a 2009 survey by MarketingSherpa. Here''s how to do it. As long as there have been marketing and sales departments, there has been tension between the two.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [2009, B2B] 8 Steps To Effective Content For Social Media [Slides]
    I joined Twitter in 2009. Please join me on my social networks Twitter , LinkedIn , Facebook and Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates. The post 8 Steps To Effective Content For Social Media [Slides] appeared first on B2B Marketing Insider. For the third week in a row, I find myself at another amazing marketing conference.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [2009, B2B] The Impact of Mobile Technology in B2B Companies
    In the lives of our B2B companies? Now, more than ever, B2B companies take into consideration a mobile version of their website, and weigh it against the creation of responsive designed website. According to Forrester Research mobile marketing spending will quadruple in five years, rising from $26 million in 2009 to $106 million in 2014. B2B Web Strategy Online Marketing
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [2009, B2B] B2B Marketers Should Take Another Look at E-Commerce
    E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Photo credit: Wikipedia.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [2009, B2B] Ten Fantastic Facts About The History of Internet Marketing
    Google’s first ever tweet was sent in 2009. Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring Modern B2B Marketing by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. From email marketing to social media, every great historical story is bound to have some really interesting and fun facts.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [2009, B2B] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    The Rodon Group is a B2B third-generation family business that has manufactured small plastic parts and molds at a high volume since 1956. Help Scout is a B2B customer service software company founded in 2005 with seven full-time employees. The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4 Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [2009, B2B] 7 Steps to Transforming Into an Inbound Agency
    Focused primarily on B2B clients whose revenues ranged from $2MM-$400MM annually, Sauder found herself and her team constantly chasing data via spreadsheets provided by their clients. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online. You can’t teach an old dog new tricks.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [2009, B2B] Why You Might Want to Be More Negative in Your Marketing
    Some marketers are afraid to stir up negative feelings in their reader, but it can actually create a shared experience and tap into a level of emotion that some may not expect to get while reading marketing content, particularly if you're a B2B marketer. For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [2009, B2B] B2B Marketing and the Cheap Tchotchke Mistake
    When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. billion business in 2009 ( source ). Business Rants B2B marketing event marketing promotional products tchotchkeAt a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. Most went straight into the trash. Filling my hotel room with cheap junk is not a good way to make me think fondly of you or your product.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 21, 2013
    [2009, B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. “MedVentive selected eMagine to redesign our website at the end of 2009 because our existing site lacked ‘stickiness’ and optimization for the web medium. ” B2B Web Strategy
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 5, 2013
    [2009, B2B] Retarget Your Way to Greater Sales
    Retargeting is not just for business to consumer (B2C) businesses; it is just as effective – if not more – for business to business (B2B) businesses. . Ways Retargeting Can Help Your B2B Company Increase Sales. Retargeting is a cost effective way for B2B lead generation that can lead to significant sales increases. Behavioral Targeting: An Online Analysis for Efficient Media Planning ; Alice Klever; 2009. The chance to make an online sale is not a one shot deal.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [2009, B2B] Is Thought Leadership The Future of Marketing?
    Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. In our last interview, Steve McKee asked if Big Data was the future of marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 11, 2013
    [2009, B2B] One thousand posts. No navel gazing.
    Jenn Whinnem — Jenn is a passionate young woman and her firey posts caught my attention back in 2009. His B2B Agency MLT Creative is simply an inspiration. Estonia is an awesome place with a progressive economy and Kimmo is leading the B2B marketing charge in the region. This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [2009, B2B] What is the Difference Between Thought Leadership and Content Marketing?
    RT @ wittlake @ jonmiller #b2b. In a post from 2009, Why Thought Leadership Is Your Most Valuable Asset , I wrote that thought leaders: Develop relationships with customers, prospects and others by engaging them in non-sales, industry-relevant conversations. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [2009, B2B] Why Case Studies Work in B2B Sales
    As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. In 2009, Google changed their Analytics code to rank video content higher in search results. How Case Studies Increase B2B Sales.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [2009, B2B] The Future of Marketing: Is The Science of Marketing Taking Over?
    I joined SAP as Head of North America Marketing in 2009. appeared first on B2B Marketing Insider. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise in the workforce.
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [2009, B2B] Data-Driven Marketing: 10 Trends for 2013
    A few cherry-picked numbers: The US GDP grew slowly, ~2%; the S&P grew ~15%; unemployment fell below 8% for the first time since 2009. Among the findings: Email spend continues to grow, despite open and click-through rates that fell to 2009 levels. B2B Marketing Big Data data-driven Winterberry
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [2009, B2B] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. Large call center and security software company—since 2009. The decision to add “tele” to your arsenal will soon be easy. If you don’t, you’re dead.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [2009, B2B] Nine Expert Marketing Strategy Guides
    In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. 5 Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Tony Zambito (again) argues that, contrary to the “buyers are in control and don’t need sales” mantra, b2b sales professionals are still quite essential.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [2009, B2B] Building Content Marketing Strategy – 10 Steps
    Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 Social media can be used to turn a B2B transaction into a P2P relationship. In 2009 most companies where trying to figure out where to start with social media. The post Building Content Marketing Strategy – 10 Steps appeared first on B2B Marketing Insider. By Gerardo Dada.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [2009, B2B] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). The two biggest challenges faced by B2B content marketers are producing enough content (cited by 29% of marketers) and producing the kind of content that engages (18).
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [2009, B2B] Marketing In Real-Time – The New Trading Room Floor
    Real-time marketing was just getting started in 2009. He also served as CMO at Reed Business Information, the largest B2B publisher in the world. The post Marketing In Real-Time – The New Trading Room Floor appeared first on B2B Marketing Insider. By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [2009, B2B] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    In other words, SiteCore has been steadily executing on the strategy they described in 2009. SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [2009, B2B] What's the Deal With This Whole 'Context Marketing' Thing?
    Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. For example, a marketer using context would know more about a lead than whether she's B2B or B2C, and her first name. As a marketer, if you were asked to "market" to someone, and all you were given was a first name and that she works for a B2B company, wouldn't your first question be.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [2009, B2B] Study: B-to-B Marketers Lagging With Social Media
    B2B: Business Media. 2009 Eddie and Ozzie Awards Winners. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. RECENTLY in B2B. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 1, 2012
    [2009, B2B] B2B and the tourism industry: Why mobile is key to successful digital strategy
    I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. For B2B marketers in any industry a common challenge is targeting the key platforms where audiences are most likely to consume information. For marketers and B2B businesses in the tourism industry the answer should not be ignored.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [2009, B2B] B2B and the tourism industry: A strong digital strategy can make the difference
    After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. For the tourism industry a strong B2B online presence plays a vital role in marketing a particular destination. With competition fierce, what can a B2B strategy do to capture a greater share of the tourist spend? To bring B2B up to speed with B2C tourism platforms, tourism businesses must take full advantage of the digital communication offerings.
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [2009, B2B] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. He is a frequent speaker, blogger and contributor to many B2B marketing publications.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 27, 2012
    [2009, B2B] PowerViews with Dave Munn: The Transformed Marketing Organization
    My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [2009, B2B] 12 Revealing Marketing Stats About Facebook for Business
    2) How does that compare to business owners' opinion of Facebook marketing in 2009? You hear me, B2B marketers ?! Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I I see some real potential here for business owners.". That's cool. Well, how do you feel about the idea now? Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between?
  • MODERN MARKETING  |  SUNDAY, AUGUST 12, 2012
    [2009, B2B] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    The number of people who abandon a site after waiting for it to load surged between 2009 and 2011, a study from Web Performance Today. Email marketing b2b marketing Email Marketing email marketing mobile marketing automation mobile marketingby Amar Kumar | Tweet this After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile device?
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [2009, B2B] Top Social Media Measurement and Tracking Tools
    B2B: Business Media. 2009 Eddie and Ozzie Awards Winners. B2B Publishing. Mix of B2B and Consumer Pubilshing. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs.
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