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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. 2008 FOLIO Award Winners.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Over the last two years, we published reports on the data coming from compiled data vendors.

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

So each irrelevant message (my vendors and potential partners) send is basically programming me to delete future messages from them. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation.

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Sales Enablement Effectiveness?

The ROI Guy

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Five things the legacy ERP vendors dont want you to know about on-demand ERP. New Top-Level Domains Expected in 2009. Vendor Management. Advice & Opinion. Research & Analysis. « Virtualization. TECHNOLOGY.