Remove 2009 Remove Analytics Remove Customer Remove Generation

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Also you’re right of course – social is for more than ‘generating leads.’

Trending Sources

Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. million to support its stated mission of “capturing and serving up real-time, 360-degree customer insight to all of their [customers’] enterprise applications.” Sounds like a Customer Data Platform to me.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. It also delivers our customers a sophisticated source of support.

[Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics


We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years. Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack.

Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.

Customer Experience Matrix

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But I think they, along with the Omniture/Adobe deal itself, hint at something more profound: the end of Web analytics as we know it. But many marketers are just getting their arms around traditional Web analytics.

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. During this time, it’s become clear that marketers need features that go beyond editing Web pages, to helping them do a better job of understanding and reacting to customers. SiteCore describes this as closing an “actionability chasm” between analytics and execution.

CMO Spotlight: Raja Rajamannar, CMO, Master Card  


When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Harness the power of data and analytics.

Best of 2009: Social Media Marketing, Part 1


Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel.

PR 7

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. The help functions are built with Helpstream customer support technology, which also provides a knowledge base and online community. LoopFuse provides a graphic email designer that can generate both text and HTML versions.

More marketing for less: Profile customers

grow - Practical Marketing Solutions

Here's a simple but important tip for getting more for your marketing money: profile your best customers. The number of ways to sort your customers is endless and really depends on the needs of your business. 2) How did you attract your top customers?

Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Get Customers. Get Customers.

Best Web Analytics Tools and Tips of 2009


In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Google Analytics 101, Part 1 by Search Engine Watch. Eyes on the Prize with Custom Reports by Google Analytics Blog.

Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Summary: Marqui started as a Web content management system and then added basic demand generation. Marqui is one of the oldest demand generation vendors, founded in 2000. It added demand generation features later in response to client requests. The entry of CMS vendors into the demand generation market is a bit of a mini-trend right now: others following the same path include Sitecore and Lyris-owned Hot Banana.

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. Demand generation systems are in that second stage. CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago.

ActiveConversion Review - SMB Lead Management


From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). However, customers can also use any of the 10 ESPs that they have integrated with.

B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 For lead generation, the concept of thought leading content should go beyond the website.

The 24 Best Visual Content Creation Tools


Design tool for custom images, presentations, and social media graphics. You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” With ScribbleMaps, you can create and custom maps, widgets, and images.

Tools 93

Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

The heart of my presentation on Wednesday ended up as a list of 37 “best practices” for marketing automation / demand generation programs. Best practices would link actual orders back to the individual leads, and do accurate customer data integration. This builds a richer customer profile and avoids annoying the lead by asking the same question twice. cross sell, up sell and retention campaigns: demand generation focuses primarily on campaigns to acquire new leads.

B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009

B2B Marketing Zone Posts

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 5 Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009.

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

Getting the Best From On-Site Search on Your Website - B2B marketers understand the importance of lead generation , and a user-friendly, intuitive website is one significant part of that. 3 Principles of Effective Communication - In this ProBlogger post, Darren Rowse shares insight on the 3 things B2B marketers must do in order to communicate with customers: Give them a message, make them care and give them a way to remember it.

We need an app for that

Chris Koch

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., using data to determine and predict customer buying patterns. Only 50% of marketers in our survey said they had analytics programs, and of these, few were focused on predicting behavior; most were simply reporting past behavior.

Adobe Buys Omniture: Good for Marketers, Bad for Marketing Automation Vendors

Customer Experience Matrix

Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems. This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors. Let's take it as a given, then, that major Web content management systems will soon include integrated analytics.


We need an app for that

Chris Koch

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., using data to determine and predict customer buying patterns. Only 50% of marketers in our survey said they had analytics programs, and of these, few were focused on predicting behavior; most were simply reporting past behavior.

Aberdeen Predicts Web Content Systems Will Add Marketing Automation: I Agree, But.

Customer Experience Matrix

Summary: a new Aberdeen Group report argues that Web content management systems should add customer management features and will ultimately compete with traditional marketing automation products. I agree with one reservation: I doubt large companies will use a single system to manage all customer touchpoints. Aberdeen Group’s report Next Generation Web Content Management makes a convincing case for a similar position.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Get Customers. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. In order to generate leads marketers have to know how to use the analytics.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Are we losing customers? Did we generate quality leads? Are we losing customers? Did we generate quality leads?

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.

MarketingSherpa B2B Marketing Summit Boston


Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. My favorite sessions was presented by Maureen Thorman of National Instruments about customer segmentation based on web traffic: unfortunately this sessions will not be presented in Boston, that’s a bummer. Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation.

ParAccel Toots Its Horn and Revs Its Database Engine

Customer Experience Matrix

Summary: Over the past year, columnar analytical database vendor ParAccel has methodically proven its claims about speed, scalability and easy deployment. When I first wrote about analytical database vendor ParAccel in a February 2008 post , it was one of several barely distinguishable vendors offering massively parallel, SQL-compatible columnar databases. What really matters, as ParAccel points out, is performance in customer POCs.

Lead generation metrics should emphasize opportunities not just leads

B2B Lead Generation Blog

In order to generate leads marketers have to know how to use the analytics. Marketers are starting to realize that sales people care very little about the cost of the leads we generate. Cost-per-lead models drive down the cost of each lead by generating more leads, which is good if the quality does not suffer. The real question is, “Are these leads helping our sales team sell more and will these leads become profitable customers?”.

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis.

Business Software Marketers: Finally a Conference Designed Just For You!

Sales Lead Insights

You’ll learn cutting-edge strategies for improving everything from your online marketing to your lead generation efforts from top industry experts (including yours truly). Visitors Come and Visitors Go: Why Aren’t They Becoming Customers? The latest tools and features in Google Analytics to help optimize your website lead pipeline. I’ll also be facilitating a breakout session on Monday afternoon entitled, Lead Generation: A Group Idea Exchange.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Hubspot provides similar graders for the Web site and individual pages, each generating reports and recommendations for improvement.

Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Infusionsoft Pushes the Right Buttons for Small Business Marketing

Customer Experience Matrix

Since marketing automation for small business was on my mind last week, I checked in with the good folks at Infusionsoft , whose 15,000 customers make them leaders in the field. As to the guarantee itself, the company Web site says “When you use Infusionsoft to fix your follow-up with prospects and customers, you will double your sales. features to help generate initial Web leads. Tags: infusionsoft demand generation marketing automation small business software

Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide

The Point

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. Lead generation is an important function of course, but there are many other strategic components, like branding, that require longer term vision and execution. Marketing can now be viewed as a revenue generator rather than a cost center. (HS)

5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers

Modern B2B Marketing

Are you ready to improve sales, maximize marketing efforts and collaborate with 12,000 customers, partners and employees? Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Plus, find out how to take search marketing to the next level with advanced search engine marketing tips, landing page strategies and web analytics.