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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. ANY way that you put content onto the internet is a good thing.

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. HubSpot (Content).

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Trending Sources

Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement

Contently

As CEO of Chartbeat, a web analytics company, he pushed the industry past the pageview and toward metrics that valued quality over quantity. What brought you to Chartbeat in 2009? If you looked at the analytics space at the time, there were already a few players.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

It seems to me the PR industry has a huge opportunity for education on this front. Missed Opportunity Online Public Relations and Blogs Highest Rated Posts 25 Must Read Social Media Marketing Tips What Not To Do With Your Business Blog Lowdown on Press Release Optimization 5 Ways to Re-Purpose Content for Blog SEO Search Engine Optimization is a Team Effort follow leeodden at [link] Hosting sponsored by VISI.

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. However, to be successful in your online marketing, you must come up with fresh and interesting content regularly.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. The above two web analytics are not mere statistics for your webmaster.

Major brands may be reluctant to integrate social media, traditional marketing

grow - Practical Marketing Solutions

The reality is that big brands WANT to do social media the integrated way, but they often seem unwilling to invest a lot upfront in content, strategy and integration. I usually do a lot of the content in the first months, and they have to sign-off to make sure it is “on brand.”

B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. As Joe Moloney was listing the limits that Salesforce.com places on mass access to client data, I recalled that these are in place fundamentally to avoid large analytical queries that could slow down response for all other users of the shared systems. Yesterday also triggered another set of thoughts regarding the importance of marketing content.

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SEO Optimization - 3 Steps to Success

LeadSloth

All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. So in short: Write appealing content, so other people want to link to it.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

So it’s possible to see True Influence, which was released at the end of last year, as his well-educated guess at what future demand generation systems will look like. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - The system provides its own Web analytics, based on page tags. People develop new products because they feel they can offer something existing products do not.

Twitter - Content - Lead Nurturing - Best of B2B Marketing

B2B Marketing Zone Posts

August 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. 8 Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009. Need Content? 20 Formats to Consider - Savvy B2B Marketing , August 26, 2009. August 23, 2009.

Observations from the 2017 Marketo Summit

The Point

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. Our agency was a sponsor, so booth duty prevented me from taking in many of the educational sessions. good content, and solid creative.

The Eight Best Social CRM Tools

Webbiquity

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Multichannel CRM platform integrating email, telephony (single-click dialing, call analytics), and social media activity.

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Use a Mobile-Friendly Course Catalog for Better Recruiting

Fathom

OmniUpdate’s OU Campus is the leading web content management system for higher education institutions.]. As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Those analytics can help unlock the best ways to reimagine your course catalog for a mobile audience.

Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion

B2B Marketing Savvy

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Imagine the opportunities for “accidental&# traffic if content is embedded at some/any/all of these (or other) sites.

Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Modern B2B Marketing

Second, B2B marketing requires you to have healthy balance between creativity and analytical ability, strategic thinking and tactical expertise. We’ve been recommending for a while now that marketers think like publishers when it comes to their marketing content.

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

In this post, Brandon Falls briefly explains the purpose and content of the guide. Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects?

SEO 1

Best of 2008: SEO Guidance, Part 2

WebMarketCentral

Is content really king for SEO? On the other hand, if your site’s content is of stellar quality, a Google engineer who came across it would love it. What SEO common mistakes do even experienced consultants sometimes make?

SEO 1

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

B2B Lead Management Market Heats Up

delicious b2bmarketing

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads.

A Brief History of Search & SEO

Hubspot

Some, like Search Engine Land (SEL), say that Excite “revolutionized how information was cataloged,” making it easier to find information “by sorting results based on keywords found within content and backend optimization.”. 2009: SEO shakeups.

16 Must-Read B2B Marketing Strategy Ebooks

Modern B2B Marketing

Social Web Analytics. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. He also discusses why, in an economic crisis, it is even more important to invest in the education of sales teams.

Account-based Everything, Measuring ROI, and the Future of ABM

Listenloop

Rodrigo: Engagio puts out amazing content, so I’d love to hear your definition of ABM or account-based everything. The rise of content marketing led to so much inbound and an ecosystem built around optimizing inbound. It will be a breeze and very educational.

How a Small VC's Commitment to Content Made a BIG Difference

Hubspot

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. We are all used to seeing case studies and they are powerful marketing content.

87 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. Data & Analytics. 49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without. CONTENT MARKETING.

Stats 54

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. Data & Analytics. 49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without. CONTENT MARKETING.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! This allows companies to pinpoint their target audiences and engage with them in a meaningful way — providing insights, information, education and support.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! This allows companies to pinpoint their target audiences and engage with them in a meaningful way — providing insights, information, education and support.

How to measure ROI on creating and marketing content?

Ambal's Amusings

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. And that requires a lot of relevant content mapped to each stage of that buying process. "Simple Content Creates Quality Leads!" Get Content.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.

Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

When we think of marketers, we often think of using social media to promote content and engage with consumers online. First, dive into your website analytics and decipher which social media channels your own traffic is coming from. Aim to be helpful and educational, not salesy.

B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Twenty-three percent of B2B marketers report their executives are curious but need education, compared to 39% of B2C marketers.

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. Data & Analytics. 49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without. CONTENT MARKETING.

Stats 20

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Audit your existing content. Map your content to each stage of the industrial buying cycle. Install site analytics, the free Google Analytics is a good start.