Remove 2009 Remove Analytics Remove Budget Remove Trade Show

Best Email Marketing Tips, Tactics and Metrics of 2010


While social media is the flashy show horse of online marketing, email remains the solid workhorse. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. 3 items that should be in your 2010 email budget by BtoB Magazine.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Was the last trade show really effective?

Trending Sources

because you can't beat free marketing training

The Effective Marketer

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

The campaigns themselves can contain multiple events such as trade shows, Webinars, newsletters and surveys. Campaign events can be assigned expenses, goals, budgets and activities such as notes, appointments, and tasks. LeadLife provides full Web analytics, fueled by tracking codes on vendor-created and external Web pages. Campaign reports show activity counts (emails sent, opens, links clicked, etc.)

B2B Marketing ROI

delicious b2bmarketing

Then select “Show Original&# to see the message’s headers. Written by Adam Blitzer February 17, 2009 at 4:02 pm Posted in Social Media Tagged with reputation monitoring , twitter Is your vendor bleeding your page rank? Not all web analytics code is created equal.


B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

B2B Lead Generation Blog

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Budget: Can I afford it? Budget: Can I afford it?

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

B2B Lead Generation Blog: On Alignment between Marketing and Finance

B2B Lead Generation Blog

Im of course talking about budget time. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard? " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Marketing Content That Sells

The Effective Marketer

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Go to a trade show and the situation gets really bad.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.