Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. Required skills: Analytical and metrics-focused, Excel skills. Challenge 1: Analytical Skills Required.

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

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Trending Sources

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

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B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics.

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Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Key is in selecting the appropriate keywords for the search analytics.

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B2B Email Marketing Best Practices eBook

Proteus B2B Marketing Blog

Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.].

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MarketingSherpa’s Email Summit 2009

LeadSloth

Email Analytics. Integrating web & email analytics for better conversion. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B.

2

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. I was able to catch Mike Schon, CEO at LeadLander, and asked him "What differentiates LeadLander from traditional web analytics services like Google Analytics?". You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.".

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. 11) Analytics are important—but use them the right way. Google Analytics provides a treasure trove of website visitor data, for free.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use. I am also a great fan of using Analytics to find out which search terms convert into an action and which don't.

7

Industrial Marketing, Lead Generation and Sales: It’s Complicated

Industrial Marketing Today

Remember this rom-com from 2009? Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch. “Many free services will become defunct&# —hmm, not yet, but there are still three months of 2009 to to.

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10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. Analytics is the key to the kingdom.

109

Best Web Analytics Tools and Tips of 2009

Webbiquity

In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Google Analytics 101, Part 1 by Search Engine Watch. Eyes on the Prize with Custom Reports by Google Analytics Blog.

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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

5

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. The integrated analytics should save considerable effort for marketers. SiteCore describes this as closing an “actionability chasm” between analytics and execution. The chasm is created by the traditional approach of using analytical systems (often sold as externally hosted services) that are separate from the underlying content management system.

2

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc is fundamentally different from other on-demand analytics vendors like Birst , Cloud9 Analytics , Gooddata and Pivotlink : while those vendors all query data stored in their system, youcalc queries the source data directly.

2

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Even when some research indicates that ~40% Twitter traffic is “pointless babble&# ( Pear Analytics study ), the potential audience/traffic is large, indeed. Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics.

4

Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.

Customer Experience Matrix

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But I think they, along with the Omniture/Adobe deal itself, hint at something more profound: the end of Web analytics as we know it. But many marketers are just getting their arms around traditional Web analytics.

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4 Ways to be a Better B2B Twitterer

WebMarketCentral

In the data analytics / business intelligence world, most of the innovations over the past couple of decades have been incremental, with a few discountinuous innovations like illuminate. There's a tremendous amount of interest in Twitter among b2b marketers.

4

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.

1

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

How to Build a Reputation Monitoring Dashboard by aimClear Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel.

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Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.

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Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. What's the real the optimal cost per lead for your SEM program?

1

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

A sophisticated yet free analytical tool for optimizing your CRM implementation? Social media analytics? Find them all and others here in the first set of the best cool web tools for 2009. Looking for a slick tool to easily build branded widgets?

1

10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. May 28, 2009. Twitter Squatting - a new cyber sport , January 12, 2009.

0

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero As this post notes, until recently Google AdWords and Analytics were two entirely separate entities.

1

ActiveConversion Review - SMB Lead Management

LeadSloth

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Marketing & Web Analytics.

2

B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009

B2B Marketing Zone Posts

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 5 Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009.

0

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

7 Simple Steps for Decoding Website Analytics - Google Analytics provides a wealth of data for B2B marketers, but it can be difficult to know where to begin to uncover trends. This Search Engine Journal marketing post by Joanna Butler simplifies the process with tips that apply to Google Analytics as well as many other web analytics software.

3

Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. Are Your Analytics Reports Breaking News or Listing Facts? What's more, as Dean points out, "In addition to being useful, these alternative site analytics solutions are fun."

1

The Tipping Point and your Contact Center

Buzz Marketing for Technology

But today’s listening and analytical technology for social conversations are still in their infancy. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role.

2

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same.

2

Web Analytics Wednesday Cleveland Is Back!

Fathom

Marilyn Manson had nothing on the Cleveland analytics professionals who rocked the House of Blues before his concert yesterday.Prior to last night, Web Analytics Wednesday (WAW) last took place in Cleveland in December 2009. Mike Maleski Web Analytics Wednesday

1

The Tipping Point and your Contact Center

Buzz Marketing for Technology

But today’s listening and analytical technology for social conversations are still in their infancy. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role.

2

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. For example, an educational paper you already use on your website can be changed to include a section on ROI and analytics so it is more useful for an executive level demand generation program.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication.

2

More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). It’s interesting that the question was about Web analytics in particular – even analyzing Web results by itself requires non-Web data. Tags: web analytics customer data integration marketing measurement

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We need an app for that

Chris Koch

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Only 50% of marketers in our survey said they had analytics programs, and of these, few were focused on predicting behavior; most were simply reporting past behavior. Make the analytics come to us.

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