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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

His other books are The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate (McGraw Hill, 2009). Scott has served as an affiliate faculty member for the University of North Carolina, Kenan-Flagler School of Business.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. Amazon earned its first full-year profit in 2003 and, by 2008, the company’s revenue had reached $4 billion.

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Ultimate List of Ecommerce Tools For 2020

Hubspot

I’ll give you an in-depth overview of the features, benefits, pricing, and use cases for each one of these tools as we continue through this guide. Shopify Pricing : Shopify has three different plans—Basic Shopify, Shopify, and Advanced Shopify. WooCommerce Pricing : WooCommerce is free to install on your WordPress site.

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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

When I got the Kindle, one of the first things I wanted to do was to get the Wall Street Journal delivered to my e-Book, and Amazon was offering it. Until that day when I got an email from Amazon.com announcing they were increasing the price of the WSJ Kindle subscription by 50%. Thank you, Amazon, for teaching us a lesson.

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The First-Mover Advantage, Explained

Hubspot

Remember when Amazon only sold books? Borders shuttered in 2011 and Barnes & Noble -- Where Amazon’s Jeff Bezos used to have company meetings -- has consistently seen falling shares, revenue, layoffs, and store closures. Amazon beat Barnes & Noble to the punch again with their 2007 e-reader, the Kindle. million riders.

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What Marketing Leaders Should Do NOW to Prepare for a (Possible) Recession

B2B Marketing Directions

Smaller companies may have to reduce costs in order to conserve cash, and large, public companies often reduce expenses in an effort to preserve margins and earnings per share, both of which have a substantial impact on stock prices. This step is essential for two reasons. First, recessions are not one-size-fits-all even at the macro level.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

“We’re trusting strangers’ recommendations on Amazon and staying in their homes through Air bnb” Jaz Cummins , Director, Montford. “There comes a time when every marketer faces the challenge of how to build brand credibility.