B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. How a company and its outside support agencies view their Twitter approach seems more to dictate the management framework than intrinsic values associated with the new medium itself. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 Traffic generator.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Online Marketing Institute

JULY 2, 2009

RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. I am in two minds as to whether or not to start my own targeted recruitment agency based solely on LinkedIn!!

Consulting 40

Consulting Linkedin Search Marketing Resources 40

Industrial Marketing Today

SEPTEMBER 27, 2010

I had a conference call this morning explaining how the new functions ‘could’ be used by our newest mfg agency client. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. His comment to me was “This is fantastic!

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. monitor and manage your brand Handling agencies, overseeing internal communications, developing strategy The digital revolution means email is increasingly recognised as the key B2B communications channel.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Online Marketing Institute

JUNE 18, 2009

This entry was posted on June 17, 2009 at 12:50 pm and is filed under B2B Online Marketing , B2B Social Media. You can follow any responses to this entry through the RSS 2.0 It takes work, but the business value derived may be well worth the effort. Tagged: b2b , Mike Rowland , ocu2009 , online communities , online community.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. agencies, you should be experimenting with this too).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Ive founded 5 companies, and spent 15 years running digital marketing agencies. You might expect that this blog that has been written almost entirely by me for two years would experience a bit of a lull during this period, as different authors with less blogging experience took over. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Online Marketing Institute

NOVEMBER 8, 2010

Related topics: Online Networks , New Tech , Media Department , PR , Promotions , Online , Research , Measurement/Analytics , Integrated/Cross-Media/Convergence , Branding , Blogs , Interactive , Business-to-Business , Campaigns of Note , E-Commerce , Demographics , Direct , Share May 28-10 Related Stories Marketers Plan 2010 Increases in Social Media, (..)

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. Ive founded 5 companies, and spent 15 years running digital marketing agencies. [link] jaybaer Seriously, you are missing the boat on the Double Down. It's awesome! link] jaybaer Oh man. Please don't make me go there again. link] jaybaer Absolutely Patrick.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Any numbers to show success of one over the other?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Ive founded 5 companies, and spent 15 years running digital marketing agencies. All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? Ive founded 5 companies, and spent 15 years running digital marketing agencies. [link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1. All rights reserved.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2009 Eddie and Ozzie Awards Winners. Entertainment Agencies. Event Agencies and Consultants. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Post a Job.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A white label version for agency use is also in the works. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

NOVEMBER 2, 2009

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. There are lots of excellent articles on SEO that provide guidance and tips.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

I agree completely, and that philosophy is fundamental to the consulting I do for ad agencies and PR firms. I agree completely, and that philosophy is fundamental to the consulting I do for ad agencies and PR firms. I agree completely, and that philosophy is fundamental to the consulting I do for ad agencies and PR firms.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2009 Eddie and Ozzie Awards Winners. Entertainment Agencies. Event Agencies and Consultants. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. SEARCH FOLIO: Search. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Post a Job.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 Discuss how you might structure a program that compensates the agency primarily through quality leads acquired. for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

SEPTEMBER 21, 2010

You may need to engage in some brand anthropology, and have an agency help you find your one thing. link] Weekly Links: August 23, 2009 | UpYourSocial [.] I have subscribed to your rss feed as well. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Apple = Innovation. Disney = Magic.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Great list, looks a lot like the discovery we do prior to content planning.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JUNE 22, 2010

You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. Ive founded 5 companies, and spent 15 years running digital marketing agencies. But the job of arm twisting and education can’t come from outside. No stack of case studies or conference road trips will do it, either.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Webbiquity

JANUARY 10, 2010

Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won’t work with all templates), meta tags and setting up RSS feeds. Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. March 2009. October 2009. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. October 2007.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. The pricing is the deal I was told we had here at my agency. The pricing is the deal I was told we had here at my agency.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JUNE 12, 2009

HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. Content Marketing is your way to cut through the noise and hop over the barriers.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Convince & Convert

MARCH 22, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Online Marketing Institute

JUNE 30, 2009

Written by Adam Blitzer June 16, 2009 at 5:38 pm Posted in Design , Marketing Strategy SpamAssassin Rules and what they Mean for your Emails leave a comment » For the past several years I have been following SpamAssassin’s rule set and I am always amazed by how many seemingly innocuous things (e.g. Clarity gets the point across.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JANUARY 4, 2011

Our Online Marketing Blog has as many or more RSS subscribers than Search Engine Watch so being able to write there provides a lot of exposure for employees. Our agency, TopRank Marketing, was virtually unknown until we started blogging. Those that make it to be a contributor work hard and the quality of posts reflect that.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40