Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
Advertisers worked directly with publishers to negotiate pricing and placement. In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). And it only grows more complex.
Let's personalize your content