Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Content Standard

APRIL 6, 2015

Broad searches with short-tail, high-volume terms return many results, making it immensely competitive to achieve rankings. Long-tail, low-volume phrases return fewer results to reach more qualified, action-oriented searchers. Therefore, more volume doesn’t necessarily translate to more traffic. You also need to.

SEO 40

SEO Tips Long Tail Marketing Lead Scoring 40

WebMarketCentral

NOVEMBER 16, 2009

The Answer To All Your SEO Questions! by Search Engine Land Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more.

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

DECEMBER 17, 2009

She emphasizes that SEO is a long-term project, that getting on page one of Google isn't always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings. Focusing on longer-tail terms can provide respectable traffic and conversions without huge costs. Social media works.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 Break up the keywords into two sets – high-volume phrase and long-tail phrases. for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

WebMarketCentral

DECEMBER 29, 2009

Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) (..)

SEO 20

SEO Best Practices PageRank Domain 20

Webbiquity

JANUARY 17, 2011

54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100