Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Google Instant) and changes within AdWords itself. When should you use the AdWords Editor?

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline. Picture an e-commerce company selling products via credit card on its website. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting.

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Trending Sources

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

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The Fun Theory: How to Change Behavior

The Effective Marketer

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. And how about your staff or your company’s employees?

Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing.

SEM 2

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

About a month ago, my company, ——, ran a design contest with —- to find the next green conscious design for their bottles. Particularly if the blogger is clearly a fan of the company/product/service/brand. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.

don't forget your company history

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking. At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage.

RSS 2

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software?

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends An excellent piece from Janet Meiners Thaeler on manipulative practices to watch out for when hiring an SEO firm, such as "guaranteed" rankings, use of hidden links, and duplicate content on multiple domains or subdomains.

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project?

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Social media, and discussions of its value for PR and marketing, have become ubiquitous.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Find them all and others here in the first set of the best cool web tools for 2009. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites?

CRM 1

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). How do you determine who your competitors really are for top search engine position?

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers?

SIC 1

5 Reasons to Include Branded Terms in Your Paid Search Campaign

The Point

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketing

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow.

RSS 2

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). last year (2009).

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marketing action plans

The Effective Marketer

This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy.

if you're gonna copy, make it right

The Effective Marketer

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before?

get hired in marketing

The Effective Marketer

I was recently hiring a marketing coordinator for my company and once again it became obvious to me that most candidates do a poor job at interviewing. Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision.

Marketbright's Campaign Flows Work Well for Serena Software

Customer Experience Matrix

The reason was not the Marketbright interface: of the six weeks it took to develop the company's first complex flow campaign, setting it up in Marketbright took twenty minutes. Summary: Serena Software is pleased with Marketbright's Visio-style interface for complex campaigns.

Social Media's Next Victim?

The Effective Marketer

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

RSS 2

The Networker's Dream

The Effective Marketer

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? And if you are looking for a job, this may be a great way to find a way to get a personal introduction to the hiring manager on that company you want to interview for.

RSS 2

are you paid enough? new salary survey released

The Effective Marketer

Although his criticism was towards Wall Street financial companies that complain they need hefty compensation packages to attract talented employees, you decide whether it applies to your company as well.

RSS 2

SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. Multiple scores are particularly important at large companies where contacts need to be treated differently for different products, regions and other variables. The integrated CRM system provides most of the features needed by small and mid-size companies, and is used by about half of SalesFusion's current clients.

Measure Your ROI on Social Media Leads

LeadSloth

I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The URLs are easy to create, and anyone in the company can create them. On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns.

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

In marketing is especially important to ensure that the company as a whole is aware of what is being done. The principle of communicating also applies to ensuring the marketing manager gives the necessary information to others in the company to get their jobs done.

B2B Pay Per Click Advertising

LeadSloth

They all have their pros and cons, and most companies use a combination of strategies. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies. Interview with Terry Whalen from CPC Search.

B2B 2

effective marketer principle 8: say “we” rather than “i”

The Effective Marketer

This entry was posted on Friday, February 6th, 2009 at 10:20 pm and is filed under Communication , Teamwork. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

effective marketer principle 6: focus on opportunities rather than.

The Effective Marketer

You probably heard of countless stories of how a company faced a crisis situation and was able to turn it around and come out even better than before (remember the Tylenol scandal?

tools of the trade: webinars and online presentations

The Effective Marketer

Understand and map your needs First and foremost, you should list out all the ways in which your company will be using webinars and the platform. These are only some of the questions that you should ask yourself as you are setting up your company’s webinar program.

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

you should also jump on the bandwagon , I say there are several r easons for companies to be reluctant to embrace it wholeheartedly. Step 3: Teach and listen With all that good info you now gathered at hands, bring this knowledge to your company and spread it around.

free stuff that sells. maybe.

The Effective Marketer

We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too. Will I get sales calls from each company that is presenting a class?

because you can't beat free marketing training

The Effective Marketer

This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. But still experiments are being done by a lot of people and companies. I usually keep on trying the products of the different companies.

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. per user per month, which gives access to 130+ prebuilt applications for products including Salesforce.com, SugarCRM , Google AdWords, Google Analytics , MailChimp and 37Signals ’ BaseCamp (project management) and Highrise (contact management). The system accesses standard sources (Salesforce.com, AdWords, etc.)

how to use social media - lessons from ama digital conference

The Effective Marketer

Is great to be able to discuss your own challenges with other marketers and realize that you’re not alone out there… I met some great people and learned some stuff I can start using right now in my own company.