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Programmatic Advertising Glossary & Brief History

Digilant

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.

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What is Programmatic Digital Advertising?

Digilant

Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 billion on programmatic digital advertising in the United States. Experts predict that advertisers will spend just under $80 billion on programmatic advertising in 2021. . A brief history of programmatic digital advertising.

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12 Pay Per Click Professionals Crushing the PPC Advertising Game

Outbrain

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. As such a prominent part of the online marketing world, PPC advertising has attracted some of the best minds in the business. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Kirk Williams.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

The cost associated with content syndication depends on the website, but many times they are based on cost per lead (CPL) or cost-per-click (CPC). Since 2009, search advertising spending worldwide has increased from $26.7B to $135.9B, with no shortage of continuous growth ( via Statista ).

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Facebook Ad Revenues Hit $3.8 Billion In 2011

readwrite

Facebook ads charged a higher cost-per-click (CPC), otherwise known as pay-per-click (PPC), which means that an advertiser pays each time a user clicks on the listing. shows ad revenues grew from $738 million in 2009 to an estimated $3.8 Research firm eMarketer Inc. billion in 2011. billion in 2011 alone.

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Social Media Marketing Terms You Need to Know

ClearVoice

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012.