Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Mergers & Acquisitions. Five things the legacy ERP vendors dont want you to know about on-demand ERP. New Top-Level Domains Expected in 2009. Vendor Management. Advice & Opinion. Research & Analysis. TECHNOLOGY.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., The breakdown: “This is a new vendor for us. Vendor. -->. ); MAG Radar END-->. Mergers and Acquisitions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

MARCH 13, 2011

“Until we can demonstrate that automation actually gives a reduced cost of customer acquisition,&# Ramos says, businesses may be reluctant to spend money on such services. Is Vertical CRM Right For Your Organization? www.salesforce.com Prophet - Outlook CRM Software The Easy and Simple CRM Software that is built right inside Outlook.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

In this case, when I am referring to “Buyer Hubs&# , I am not talking about B2B Directory listings (even enhanced listings), but rather sites where buyers go to submit a Request for Quote from multiple vendors. but often leads generated via PPC have a higher Cost Per Acquisition (CPA) than leads provided through RFQ hubs.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

NOVEMBER 28, 2012

2009 Eddie and Ozzie Awards Winners. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. . --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. Digital Magazines. -->. Marketing/Comm/PR.

B to B 40

B to B Paid Content Social Media CMS Development 40

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. By Joe Pulizzi and Newt Barrett. Brian Carroll's book Lead Generation for the Complex Sale. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Seamus Walsh's Tip.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Customer Experience Matrix

DECEMBER 6, 2013

Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me. One of the vendors that contacted me was Optimove , a Tel Aviv-based firm that calls itself a “retention automation platform” but definitely fits the CDP criteria. It has a few U.S.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120

Convince & Convert

JUNE 7, 2010

The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless. This component is most noteworthy for Hsieh’s admission that the Zappos board of directors was unhappy with his metamorphosis toward long-term success at the expense of short-term profits. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Customer Experience Matrix

NOVEMBER 8, 2013

I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. Gainsight was founded in 2009 and started taking paying customers in 2012.

Enterprise Management 120

Enterprise Management Marketing Management Ideal Customer Profiles Marketing Automation Services 120

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Mike Moran ( @MikeMoran ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Lots of new players to come, followed by lots of acquisitions and mergers. Keep going! Marketing automation is still in its infancy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Customer Experience Matrix

MARCH 29, 2010

As I mentioned in my post on PegaSystems’ acquisition of Chordiant , I’ve been planning for months to write about the thinkAnalytics recommendation system. Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. Too bad more people don't use it.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Webbiquity

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Five authors, each writing two posts per month, would result in 2-3 posts per week—a highly effective frequency for customer acquisition.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

chiefmartech

OCTOBER 29, 2017

The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. Over 10 years, approximately 65% of businesses end (although I wouldn’t call a good exit-by-acquisition an unhappy ending). In other words, 62.5% of all US businesses started were, um, consolidated within 9 years.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

accelerate agency

AUGUST 1, 2021

The enterprise software market has seen high growth , with market revenues more than doubling between 2009 and 2019 (blame COVID for a slower-than-expected 2020). Data from different customers is kept separate—and SaaS vendors have more control over their products, making for stronger security. this year, with 19.3

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Heinz Marketing

FEBRUARY 8, 2021

I haven’t talked to you since the acquisition. Even just a year or two ago, I mean, the analysts just were completely perplexed about how to categorize this market, because there’s many different flavors of ABM vendors. So every ABM vendor has some aspect of this. Paul: All right. Jon: Yeah.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

The ROI Guy

DECEMBER 14, 2005

Projects in this category include acquisitions, direct marketing to capture competitors customers, win-back programs, new channel programs, new products in new market segment capture programs, new geography go-to-market programs, new demographics capture programs or new e-commerce sites. Vendor ROI: Can it be trusted?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Furthermore the vendor should add new IDs to the options as time advances forward.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. B2B Lead Generation Benchmark Study 2009. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web. MarketingSherpa.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

The ROI Guy

JULY 22, 2010

The tool analyzes TCO, including upfront acquisition costs management and support, for ShoreTel, legacy TDM systems and various competing UC vendors. The ShoreTel TCO Tool leverages the significant resources of Alinean, including its worldwide metrics database. Winning the War on Complexity with TCO - ShoreTel. Differentiate for S.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. B2B Lead Generation Benchmark Study 2009. Cashing in With Content (a classic by David Meerman Scott). Get Content. Get Customers. By Joe Pulizzi and Newt Barrett.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. Use Webinars for Content Acquisition , July 6, 2010. What did I get? Every Cash flow. 0160;It was and is invaluable.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116

Webbiquity

AUGUST 18, 2012

One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” Mindjumpers ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Single Grain

JULY 21, 2020

History: Ubercab was originally founded by Garrett Camp (and, later, co-founder Travis Kalanick) in March 2009 after Camp hired a private driver to the tune of $800. History: WhatsApp was founded by Brian Acton and Jan Koum, former employees of Yahoo, in 2009 after they bought an iPhone and realized the power of apps. 13) Workday.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

chiefmartech

JANUARY 18, 2018

During the same time, the number of vendors in the martech landscape has quintupled from just under 1,000 to over 5,000. According to IDC, data will expand 44-fold from 2009 to 2020 to reach an astounding 35.2 A primary driver has included the exponential rise of quantity and granularity of customer and marketplace data. zettabytes (1.8

Enterprise Management 96

Enterprise Management Effectiveness Work Management Marketing Management 96

Webbiquity

NOVEMBER 28, 2011

And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100