Martech Advisor

FEBRUARY 3, 2020

million for 30 seconds, brands have placed their best foot forward for Super Bowl 2020. We looked at some of the best Super Bowl 2020 commercials to pick five campaigns that could score a touchdown this year. The Super Bowl 2020 ad-time slots were sold out in November 2019. Amazon Alexa's Super Bowl 2020 Commercial #BeforeAlexa.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

SmartBrief - Marketing

JANUARY 30, 2024

DVB-T2, approved in 2009, increases bit rates and makes reception more robust compared to DVB-T, while DVB-I aims to pick up both internet and traditional TV services for a unified delivery. Provinces of the Philippines only have about 50% penetration, for instance, missing a 2020 deadline.

Broadcasting 77

Broadcasting Television marketing Internet Marketing Distribution 77

ANNUITAS

FEBRUARY 7, 2023

Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Square 2 Marketing

APRIL 12, 2022

The 17th annual CMO Tenure Study reports that the “average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our [study] hit an all-time high in 2020, at 80 months.”. Median tenure fell to 25.5 months, the lowest on record.

Paid Search Agency 52

Paid Search Agency Advertising Agencies CMO Ad Agencies 52

Smashmouth Marketing

JUNE 1, 2022

2009 Closed our first billion-dollar company (at higher than industry price). 2009 Closed our first billion-dollar company (at higher than industry price). 2020 Conquered Covid since we were already virtual. We then started Green Leads in an oversized closet in our apartment. A closet, two computers, and a credit card.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Zoominfo

JULY 27, 2021

The impact of unemployment benefits The two record unemployment benefits packages passed by Congress in the summer of 2020 and winter of 2021 helped keep the economy going during the pandemic. per hour, unchanged since July 2009. million Baby Boomers reported that they retired in the third quarter of 2020 — 3.2

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Zoominfo

AUGUST 12, 2018

That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs. If you’re new, we’ll let Hubspot tell you what it is — because, well — they invented it. Before this book, the term simply didn’t exist.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%.

Content 110

Content Advertising Agencies Social Media Webinar Metrics 110

B2B Marketing Directions

JUNE 4, 2022

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. Emphasis in original) So writes Mathew Sweezey in The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). According to Sweezey, June 24, 2009 was the day when ".

Paid Search Agency 52

Paid Search Agency Buyer Personas Distribution Trigger Marketing 52

Unbounce

MAY 15, 2020

It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. We’re closing in on ONE BILLION conversions in the next couple of months Thanks for following along on our journey, folks [link] — unbounce (@unbounce) February 5, 2020.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Sprout Social

FEBRUARY 27, 2020

Ever since Burberry launched The Art of the Trench in 2009, B2C brands have been encouraging (and sometimes incentivizing) their customers to use social to show others how a brand or product fits into their lives. In the Insta-driven landscape of 2020, this is a piece of cake for many B2C brands.

User-Generated Content 76

User-Generated Content Software Tactics B2B Marketing 76

B2B Marketing Directions

OCTOBER 1, 2022

B2B marketers have faced a parade of unprecedented challenges since COVID-19 reared its head in early 2020, and it now appears that 2023 will bring a new round of challenges. For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

Contently

APRIL 19, 2017

By 2020, eMarketer predicts that 59 percent of U.S. Every platform is expected to get older by 2020, Snapchat and Instagram especially. That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Five years later, that transition is largely complete.

Social Media 167

Social Media Trends Emarketing Media 167

The Customer

MAY 11, 2021

Quick Take: Average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our CMO Tenure Study hit an all-time high in 2020, at 80 months. Quick Take: By the end of December 2020, WeChat had 1.2 CMO Tenure Study.

Digital Transformation 52

Digital Transformation Intent Data CMO Digital Marketing Funnels 52

Salesforce Marketing Cloud

MARCH 9, 2022

When I started in 2009, cloud computing wasn’t well known or widely recognized. Now, cloud computing and modern technologies are used at every federal agency, and in 2020, federal agencies spent $6.6 billion , in total contract value, on cloud computing services.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Lake One

JANUARY 15, 2020

That’s why we’re proud to announce our Seeds of Service campaign for 2020. Second Stork, founded in 2009, provides essential infant-care items to families in need. Like it says in our mission , we believe business can both pursue profit and be a force for change, leaving the world a little better than before. Completely free of charge.

Service 52

Service Campaigns Amazon Communities 52

ClickZ

MAY 1, 2020

For 2020, Cardlytics is focused on continuing to develop and test their self-serve platform which will allow marketers more freedom to build and run campaigns themselves. Looking forward in 2020. Cardlytics has helped customers get back nearly half a billion dollars in rewards. From there, he joined Cardlytics in 2019.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Choozle

MARCH 30, 2020

Over the last couple of weeks (through March 1, 2020, to March 24, 2020), we have seen connected TV impressions skyrocket by 17 to 30 percent, and CPMs decrease by 16.5 Over the last couple of weeks (through March 1, 2020, to March 24, 2020), we have seen audio advertising impressions increase by 135 percent, and CPMs decrease by 34.7

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. While the rate of inflation has cooled somewhat in the second half of the year, prices are up 19% overall since 2020. When they did not have that clarity, they froze. The hampering headwinds are subsiding, but strong buying tailwinds have yet to kick in.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. In 2020, we moved to our events being held almost exclusively virtually, which lowered the bar even more for how easy it was to do.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Valasys

FEBRUARY 4, 2020

of February 2020, NetWise Data LLC. NetWise was founded in the year 2009. On the 3 rd. announced its integration with LiveRamp Data Source , allowing marketers to hyper-target B2B audience groups across omnichannel. About NetWise. It is headquartered in Bermondsey, London & is one of the leading data center operators in the city.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. In many ways, it feels like what happened with marketing automation back in 2009 where there started to be a handful of players with complete solutions. Have you met Jon Miller yet? How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. This will be especially true if a broad economic correction hits by 2020. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Outbound Engine

MARCH 3, 2020

However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019 ! Brands are expected to spend over 10 billion on social media advertising in 2020 because that’s where their users and audiences are. Updated 3/2/2020; Originally published 2/16/2016. Almost There!

Social Media 58

Social Media Curation Social Marketing Promotion 58

Hubspot

APRIL 9, 2021

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. Cheq estimated that in 2020, ad fraud would cost digital advertisers $35 billion, with 10.5% But even for experienced marketers, this type of programmatic advertising can be a very confusing concept.

Cost Per Thousand 81

Cost Per Thousand Ad Exchange Work Management Mobile Advertising 81

Parse.ly

APRIL 6, 2020

customers rose dramatically in March 2020, as reported in Axios. And though traffic is up for marketers, too, many 2020 marketing programs, such as field and event marketing, have had their plans and budgets put on hold. founders one Wednesday in April 2020. Weekly traffic to content for Parse.ly on Twitter. Top-rated culture.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). Learn More: How to Curate Digital Ad Supply in 2020. The ability to update the public in regards to necessary goods and services is paramount.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Valasys

JANUARY 15, 2020

Cryptocurrencies started proliferating since the arrival of Bitcoin in 2009 & have been constantly in news. According to a report by Investopedia, there might be several developments in 2020 that could impact institutional participation in the digital currency market.

Digital Asset Management 52

Digital Asset Management Peer-to-peer B2B Marketing Management 52

DotDigital

OCTOBER 4, 2021

Started by Alibaba in 2009, Singles’ Day was aimed at young singles in China to treat themselves to gifts. In 2020, Chinese ecommerce giants Alibaba and JD.com racked up around $115 billion in sales across their platforms during Singles’ Day, both setting new records.

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

Digilant

MARCH 3, 2022

In fact, mobile gaming app downloads increased 45% in 2020 , compared with 35% in 2019. The Media Rating Council is working with the Interactive Advertising Bureau and industry to update the 2009 In-Game Advertising Measurement Guidelines , as in-game advertising has evolved significantly over the past 13 years.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

ClearVoice

JANUARY 24, 2020

Following the financial crisis in 2009, Dermer shares unemployment skyrocketed and the numbers of full-time jobs at large corporations were few and far between. “So In future posts, we will explore the gig economy trend, how to make it sustainable, and other strategies for the new decade ahead in 2020.

Lead Scoring 92

Lead Scoring Lead Ranking Fulfillment Paid Search Agency 92

Bluetext

FEBRUARY 14, 2024

Chertoff Group / MC2 Security Fund : Michael Chertoff , former homeland security secretary (2009) Point72 Ventures : Daniel Gwak , formermember, In-Q-Tel The National Security and DoD firepower now being put to work across B2G VC and B2G PE firms is immensely valuable for tapping more deeply into the government market.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Convince & Convert

APRIL 13, 2015

Dorie’s book centers around the fact that we are entering a phase in our economy in which as much as 40% of the American workforce will be freelance contractors by 2020, according to an Intuit study. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book.

B2B Thought Leadership 140

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 140

Oktopost

JANUARY 13, 2020

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Adobe Experience Cloud Blog

MARCH 9, 2020

Creating mutually beneficial relationships or partnerships in marketing is a key factor for growth in 2020. . Since 2009, search advertising spending worldwide has increased from $26.7B Markets Organize Economic Activity. to $135.9B, with no shortage of continuous growth ( via Statista ).

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Here are some of the biggest achievements of the modern AI: Leveraging AI, Oxford University developed an AI algorithm, CurialAI in March 2020.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. Here are some of the biggest achievements of the modern AI: Leveraging AI, Oxford University developed an AI algorithm, CurialAI in March 2020.

Statistics 52

Statistics Outgrow Resource Management Stats 52