Zoominfo

APRIL 24, 2019

Search engines quickly recognized this problem and in 2009, Google officially announced that they no longer use meta keywords as a ranking signal ( source ). As of early 2018, Google’s algorithm is now mobile first ( source ), meaning it emphasizes the mobile version of a page for ranking and indexing.

Tactics 189

Tactics Cost SEO Lead Ranking 189

Hubspot

OCTOBER 17, 2018

By the time it burst onto the scene in 2009, Uber was not the first ridesharing company, but it was the largest and most successful, beating out pioneer Sidecar for eventual market domination. USA Today reports 48 million people will ride Uber in 2018 to Lyft’s 29.9 Debuting in 2012, Lyft became Uber’s most ferocious competitor.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

chiefmartech

AUGUST 25, 2018

5000 , was just released for 2018. You can see the ones at the top of the list have an insane growth rate of more than 100X from 2017 to 2018. The average age of these martech companies is 9 years , i.e., founded around 2009. This article was co-written with Anand Thaker , my collaborator on the marketing technology landscape.

Paid Search Agency 70

Paid Search Agency Companies Advertising Agencies Mobile Advertising 70

Biznology

DECEMBER 26, 2017

since 2009 when I played miner. To get everything moving, Crypterium launched its own ICO ( Initial Coin Offering ) on Halloween that will remain open until January 12, 2018. That’s even before buying your very first Litecoin, Namecoin , Dogecoin , PotCoin , Ethereum , and especially, Bitcoin. I was an early adopter of Bitcoin.

Practices 187

Practices Paper Cross-Selling Lock-In 187

BuzzSumo

SEPTEMBER 20, 2019

As Buzzsumo’s 2018 Content Trends Report showed, the vast increase in content on social media means that there’s greater competition for engagement. Quality social media posts, whether it was during my thesis study in 2009 or today in 2018, often use deeper disclosures like opinions and feelings to obtain a Return On Conversation.

Social Media 95

Social Media Social Marketing Conversion Media 95

Walker Sands

FEBRUARY 23, 2023

A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. Uber launched its rebrand in 2018, with the goal of becoming more accessible and relatable to consumers. Establishing well-defined goals can make or break your rebrand. Tropicana wanted to position its brand in a more current and modern state.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

Sprout Social

FEBRUARY 27, 2020

Ever since Burberry launched The Art of the Trench in 2009, B2C brands have been encouraging (and sometimes incentivizing) their customers to use social to show others how a brand or product fits into their lives. A post shared by Adobe (@adobe) on Sep 30, 2018 at 3:50pm PDT. Don’t be afraid of emotion.

User-Generated Content 77

User-Generated Content Software Tactics B2B Marketing 77

Litmus

APRIL 1, 2021

Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. 2018 – Apple introduces Dark Mode as part of their 15th OS release. Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced.

Design 66

Design Trends Mobile Marketing Email Campaigns 66

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? In 2019, business leaders reinforced the need for digitized CX strategy , as reported in the Nov 2018 Seagate report. Among global CEOs, ⅔ rd said they will invest more in digital strategies to deliver good experiences.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Sprout Social

SEPTEMBER 4, 2018

— Ripple (@Ripple) August 21, 2018. — Wanchain (@wanchain_org) August 10, 2018. — Gemini Support (@GeminiSupport) August 28, 2018. — Bittrex (@BittrexExchange) August 27, 2018. — Coinbase (@coinbase) February 23, 2018. •Open time : 4, Aug (Sat) 2018 19:00 PM.

Social Media 74

Social Media Media Brand Identity Branding 74

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). My written desire was to have 100 paying customers by the end of 2009. I was having doubts.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Valasys

DECEMBER 5, 2022

2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . 2018 – Facebook creates story ads and its own Facebook Analytics. . Facebook ads library was launched in 2018. It basically comprised of business pages and the insights tool. What is Facebook Ads Library? .

Facebook 40

Facebook Paid Search Agency Ads API 40

ClickZ

NOVEMBER 25, 2019

Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. The other big recent acquisition in contextual was that of Grapeshot for $325m by Oracle in 2018 to become part of their comprehensive marketing cloud. At the end of 2018 Apple released Intelligent Tracking Prevention (ITP 2.0)

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Bluetext

FEBRUARY 14, 2024

Chertoff Group / MC2 Security Fund : Michael Chertoff , former homeland security secretary (2009) Point72 Ventures : Daniel Gwak , formermember, In-Q-Tel The National Security and DoD firepower now being put to work across B2G VC and B2G PE firms is immensely valuable for tapping more deeply into the government market.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Martech Advisor

SEPTEMBER 16, 2019

In total, marketing and experience cloud vendors invested over $8 billion to acquire open source companies in 2018, according to PitchBook. In the 2009 Magic Quadrant, Gartner noted growing open source CMS popularity as dominant trend in the market. Happening Now: Open Source’s Golden Age.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

Unbounce

AUGUST 29, 2019

2 September 2009, [link]. 23 July 2018, [link]. 22 October 2018, [link]. When Mailchimp pulled off their rebrand in September 2018, it created shockwaves that influenced the entire marketing community. Since September 2018, hundreds of SaaS websites have rebranded using a similar—albeit, less abstract—illustrative style.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Conversica

NOVEMBER 11, 2019

Conversica was nationally ranked 421 on the prestigious list, based on the percentage of revenue increase over the last three years (2015-2018). Conversica was previously listed on Deloitte’s Technology Fast 500 in 2018 ranking 484 with 152% growth. Conversica grew 216% during this period. About Conversica.

Marketing AI 40

Marketing AI Lead Ranking Lead Scoring Sales Qualified Leads 40

Martech Advisor

NOVEMBER 14, 2019

In 2009, Alibaba converted this relatively unknown day into an international shopping festival – a move that has yielded great returns, considering that their 2019 Singles’ Day sales have crossed $38 billion. In fact, CyberMonday in 2018 had sales of just over $7 billion. Singles’ Day – the E-Commerce Sensation.

Merchandising 48

Merchandising Lead Ranking Mobile Marketing Interactive Marketing 48

Content Standard

NOVEMBER 2, 2018

In 2009, we began to see major changes in the complexity of the algorithms. In early 2018, Mark Zuckerberg posted that while he realized that the new algorithm would decrease engagement, he also expected that the engagement that does occur will be more valuable to both brands and audiences. What Does That Mean for Business Pages?

Social Media 110

Social Media Media Word of Mouth Content 110

Martech Advisor

NOVEMBER 7, 2019

In 2009, this programmatic buying platform was presented to advertisers, while publishers obtained access to a new media selling tool - Supply Side platform (SSP). That’s why in 2018, 47% of companies have partially moved to in-house and plan to stick to the path in the future. Why SSPs and DSPs Are Brought In-House.

Work Management 46

Work Management Marketing Management Doubleclick Mobile Advertising 46

ClearVoice

MARCH 12, 2021

After serving as the 44th president and first lady of the United States from 2009-2017, the Obamas were too young and vibrant to fully retire. In May 2018, the Obamas signed a mega-deal with Netflix to produce docuseries, documentaries, and features. They also had a lot more to say outside of the political arena.

Work Management 105

Work Management Merchandising Consulting Creativity 105

Vidyard

OCTOBER 27, 2019

They took a bold step, wading into an area considered controversial by many, for an ad they broadcast during the 2018 NFL season opener. Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. Surprise yourself with new ideas and you’ll be more likely to surprise your audience too.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

OCTOBER 27, 2019

They took a bold step, wading into an area considered controversial by many, for an ad they broadcast during the 2018 NFL season opener. Learn From the Pros Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. Sign Up Free This post was originally published on December 3, 2018.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

JULY 4, 2019

In fact, strong value propositions and high return on investment (ROI) led 82% of businesses to report greater investment in video in 2018. So why haven’t FinServ firms adopted video more aggressively?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

JULY 9, 2019

In fact, strong value propositions and high return on investment (ROI) led 82% of businesses to report greater investment in video in 2018. So why haven’t FinServ firms adopted video more aggressively?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Hubspot

AUGUST 5, 2019

Apple is ranked as one of Glassdoor's Best Places to Work not only in 2019, but every year since 2009. Apple is not just a tech company -- it's one of the leading technology innovators in the world. On top of that, it's a great place to work. Before applying to a job at Apple, it's important to do your research.

Work Management 70

Work Management Lead Scoring Lead Ranking Paid Search Agency 70

Porch Group Media

MAY 21, 2019

IAB 2018 Video Ad Spend Study). In a 2018 poll by Advertiser Perceptions, a majority of US advertisers said that precise targeting is a leading benefit of OTT advertising; 39% cited detailed measurement. Google’s first ever tweet was sent in 2009. eMarketer). Native video advertising accounts for 56 percent of video ad spending.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

ClearVoice

MARCH 8, 2022

She joined the Salesforce corporation in 2018 from Twentieth Century Fox, where she was EVP of Technology & Creative Strategy. One of her books, ‘Truth About Search Engine Optimization,’ came out in 2009; while another, ‘Content Marketing,’ was one of the first books on this particular topic.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Bannerflow

SEPTEMBER 20, 2018

In 2009 Alibaba began a campaign to focus on the fictional holiday and as a result, its sales have skyrocketed year on year. billion for 2018’s event. Singles’ Day, or 11.11, is known across East-Asia as the day to celebrate singletons as well as incredible discounts. And it doesn’t end there.

Planning 58

Planning Mobile Advertising Work Management eCommerce 58

Unbounce

DECEMBER 13, 2018

As we enter the 2018 holiday season, it’s the right time to take a good, hard look at your stale ads. Google introduced the first extension—sitelinks—way back in 2009. Standing out in this competitive—and, let’s face it, cluttered—environment can be a huge challenge for advertisers, especially if they’re just starting out.

Ads 111

Ads Google Mobile Advertising Clickthrough 111

Content Standard

DECEMBER 12, 2018

Launched in 2009, Weibo has become one of the most prominent sources of news for China; usage is increasing at more than 20% year-on-year. billion by the end of 2018, up 86% from just two years ago. Brands can engage in various ways, from branded hubs to mini-programs (Tesla has one that helps users locate charging stations).

Social Media 96

Social Media Social Marketing Media Peer-to-peer 96

ConvertKit

SEPTEMBER 14, 2020

It was April 2009, and Srini Rao graduated with an MBA – and no job offers. In 2018, Penguin also published his next book, An Audience of One. The economy had just crashed. He called his website “100 Reasons You Should Hire Me.”. There was just one problem: “I couldn't come up with 100 reasons.”.

Opinions 77

Opinions Communities Creativity Television marketing 77

Vidyard

JANUARY 14, 2015

And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. Salesforce has invested in more than 100 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

And with Cisco reporting that video will represent 79 percent of all Internet traffic by 2018, all signs indicate that the market will continue to grow rapidly. Salesforce has invested in more than 100 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Hubspot

OCTOBER 18, 2018

2009: Self-published titles surge to double the amount of traditionally published titles. As for 2018, this year has seen an increase in traditional and indie bookstore sales. Your audience is critical for marketing and selling a book … which brings us to our next section: publishing tips in 2018. Tips for Publishing in 2018.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Moz

MAY 26, 2020

Once we'd gotten past all the research and legal efforts related to the new name itself, we began formulating the website transition plans in 2018. We've known for almost 10 years that our ambitions would someday outgrow our name, and in 2015 we settled on a new one and began laying the groundwork for the transition.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

ClearVoice

MARCH 7, 2020

The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. Coca-Cola wasn’t shy to archive posts for its kindness campaign in 2018. It’s now ranked the third largest social platform in the U.S. . The @Pinterest platform began as an invitation-only social network.

Paid Content 111

Paid Content Social Media Social Marketing Media 111