Chris Koch
DECEMBER 30, 2009
I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. I look forward to collaborating even more in 2010. Thank you so much for your comments, links, and tweets this year. Have a happy and safe New Year! The four components of social media management.
The ROI Guy
FEBRUARY 18, 2010
I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Launched several ROI/TCO demand-gen campaigns with partner Ziff-Davis Enterprise ([link] establishing these tools on micro-sites for Dell and several others.
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Webbiquity
APRIL 26, 2010
What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. Joe Pulizzi reviews research from King Fish Media on the state of content marketing and provides some interesting statistics on the scope and ROI of custom content creation.
Webbiquity
FEBRUARY 1, 2010
Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Peter Da Vanzo.
Webbiquity
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. ET on Friday, January 28, 2011.
markempa
MAY 13, 2007
« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? We all want our ROI, and we want it now!
The Effective Marketer
MAY 3, 2011
As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.
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