Industrial Marketing Today

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Industrial Marketing, Lead Generation and Sales: It’s Complicated

Industrial Marketing Today

Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking

Translate Features into Benefits if You Want Your Marketing.

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Manufacturer Successfully Uses a B2C Online Marketing Tactic

Industrial Marketing Today

They qualify for Federal Tax Credit as part of the American Recovery and Reinvestment Act of 2009. I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age. Whether you agree or not is a topic for another day.

Deconstructing the Four Stages of the Industrial Buy Cycle

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7 Strategies for Using Content to Market Industrial Products

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

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Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

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Business Value of Social Networking

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Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

5 Things Industrial Marketers Must Do to Attract Engineers and.

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Using Content to Move Prospects Forward in the Sales Cycle

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Are You Creating Irresistible Offers with Your Email Marketing?

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by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

101 Tips from 50 Small Business Bloggers

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Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

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Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Content Creation Made Easy

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Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer’s block or their brains freeze up while staring at a blank screen.

Unconventional Use of Marketing Content by Engineering Companies

Industrial Marketing Today

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. These EPC companies not only have a substantial presence (major employers) in Houston, Texas but they also have a large global footprint.

The Twofold Benefit of Optimizing Marketing Content

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

B2B 2

Optimizing Your WordPress Business Blog

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Is Your Industrial Website Still Just a Business Card?

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Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card?

Have Digital Marketing and Social Media Killed the Industrial.

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Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Social Media with Email Marketing – is it the Super Combo?

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Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists.

B2B 2

Industrial and B2B Customer Engagement Simplified

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Top 10 Clichés to Avoid in B2B Marketing Content

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Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

The Disconnect Between B2B Content Marketing and Customer Engagement

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Creating Relevant B2B Marketing Content: Walk the Talk

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Is Content Curation an Easy Way for Content Marketers to Do More.

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Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Successful Industrial Websites Require Part DiY and Part.

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A Blogging Style to Call Your Own

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How Relevant Marketing Content Helps B2B Branding

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That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

B2B 2

The Distribution Trap – How Innovations Become Commodities

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Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R.

Generating More “Educated Leads” on a Small Budget

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B2B 2

Social Media and B2B Marketing Do Pair Well

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What Not To Do For Better B2B Customer Relationships

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

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SQO 2

5 Rules of Website Redesign for Engaging Engineers and Industrial.

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The Role of B2B Marketing is Shifting from Lead Generation to.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

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B2B 2

Focus on Content in B2B Marketing

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today