All your best content may now be considered fake news
DECEMBER 13, 2016
The real bloodbath started in 2009. It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.
All social media sites should offer profit sharing and ad revenue
MARCH 21, 2017
Right now, the only real feedback for doing things right is your Klout Score, which really hasn’t meant much since 2009.
Punch hard through the entire campaign clear through to the final hours
SEPTEMBER 13, 2016
Case-in-point: back in 2009 I did an influencer marketing campaign for an international purveyor of medical devices on behalf of preventing HAIs — Healthcare-Associated Infections — as well as feeding tubes and guess what?
Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms.
Social media strategy leaders: Kerry Gallagher
FEBRUARY 10, 2017
I graduated from college in 2009 and found myself in a tough economic environment. Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers.
Copyright expert Nicholas Wells on the newest Google Bowling
OCTOBER 3, 2012
He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City. Photo credit: Wikipedia. How can a lawyer explain Google Bowling?
For ranking algorithms, AdAge is no Google
SEPTEMBER 26, 2011
One especially well-written piece alleges that one high-ranking blog under the new AdAge ranking system has not been updated since 2009. Image by dpstyles™ via Flickr. As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that.
Why Millennials Are Resistant to Advertising and Politics
JUNE 17, 2015
A 2014 survey of Millennials by Reason-Rupe confirmed these negative perceptions, noting that our government has a high potential for corruption: 66% say the government is inefficient and wasteful (up from 42% in 2009).
Can social media be the new white hat SEO technique?
JANUARY 17, 2011
Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Image via CrunchBase. by Chris Abraham. Several months ago, I met up with Mike Moran in New York and we were chatting about search. Well, at first, we were getting to know each other.
The 5 Things You Need to Know about the New Google Search
FEBRUARY 13, 2012
I think they have been running scared from Bing since 2009. Image via CrunchBase. Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers.
Why Zagat might be a smarter purchase for Google than Yelp
SEPTEMBER 14, 2011
Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved. Image via CrunchBase. By now you’ve heard the news that Google has purchased Zagat Reviews.
How choosing “Birdman” hurts the Oscars brand
MARCH 16, 2015
viewers, its lowest rating since 2009. The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed.
Holiday Spending Delivers Q4 Gifts to E-commerce Sellers
FEBRUARY 22, 2012
For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. billion in sales during the 4th quarter as compared to $39 billion in 2009. Image by Getty Images via @daylife.
A Skewed Web: Are you an outlier?
AUGUST 16, 2010
Google Zeitgeist (US) - 2009 News - Overview. A quick look at Google Trends show that, for all its popularity in 2009, "New Moon" doesn't hold a candle to other popular terms: Google Trends snapshot (taken on Aug 7, 2010). Image by BLW Photography via Flickr. by Aaron Kim.
Healthcare needs social media influencers and influence
MARCH 28, 2017
There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands.
Google says no more Penguin releases–what does it mean?
NOVEMBER 2, 2016
So if you are still listening to people describing how you fool Google with tricks and other chicanery, that’s so 2009. Google announced in September that their most recent Penguin release will be their last.
2009 Big List of B2B Marketing and Sales Blogs
Proteus B2B Marketing Blog
AUGUST 27, 2009
With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].
Sales Ready Leads: Quality vs. Quantity
AUGUST 3, 2009
The topic of Quality vs. Quantity in demand gen has been a constant debate.
Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them?
TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications
JUNE 1, 2009
more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner.
13 Top Books for CMOs - Recommended by The CMO Club
MARCH 5, 2009
Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Business Stripped Bare: Adventures of a Global Entrepreneur. Clued In: How to Keep Customers Coming Back Again and Again. Crucial Conversations: Tools for Talking When Stakes are High. Leading Change.
Fire your Director of Social Media!
Buzz Marketing for Technology
DECEMBER 22, 2009
At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired! and after thinking about that I can’t help but agree with him.
Inbound Marketing University | inboundmarketing.com
JUNE 1, 2009
Subscribe by RSS InboundMarketing.com Home News Jobs Forums University Search this site: Home Inbound Marketing University Posted May 5th, 2009 by Rick Burnes Register for IMU | Class Schedule | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board >>Click here to attend this weeks classes! **By June 15-19, 2009: Inbound Marketing University Classes June 22, 2009: Review Session and Certification Exam New feature!
The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 12, 2009
Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. David Fideler says: June 12, 2009 at 2:00 am This is the single best overview I’ve yet seen on strategic B2B content marketing — and the design is fantastic. HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Who we are What we do Our clients About Velocity Our blog The B2B Content Marketing Workbook.by
7 Reasons Why Marketing Automation Projects Fail
AUGUST 24, 2009
Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee.
Lead Generation Tips - Take 3 Hour Lunches
OCTOBER 1, 2009
There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion.
Is social media effective for B2B lead generation?
Sales Lead Insights
APRIL 13, 2009
I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.
5 Things My Father Taught Me About Selling
JUNE 22, 2009
Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me.
5 Steps for Brainstorming Your Marketing Plan
B2B Marketing Traction
NOVEMBER 18, 2009
Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. Invite the right people. Don’t brainstorm in a marketing silo.
Top 20 CRM Blogs of 2009
B2B Lead Generation Blog
JANUARY 29, 2010
Read Forecasting Clouds' Top 20 CRM Blogs of 2009 Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant.
Cold calling and the Complex Sale: observations you can learn from (thanks to my daughter)
B2B Lead Generation Blog
SEPTEMBER 22, 2009
I was somewhat shocked to find out that my 14-year-old daughter had searched YouTube recently for any mention of her dear old dad. She stumbled across a video that included a recent mention of my book, Lead Generation for the Complex Sale.
Annoucing a new family member
B2B Lead Generation Blog
JULY 16, 2009
I seldom write personal posts but I'm making an exception to share my joy. Lydia Faith Carroll was born on 7/8/09. She is 7lbs 6oz and 19 inches long. Mindy and Lydia are doing great! Lydia getting some rest : ). Our first family photo with Lydia. A happy family of five!
what's your marketing approach?
The Effective Marketer
JULY 29, 2009
This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.
Webinar on Effective Lead Management: How to Convert Marketing Leads into Sales Pipeline
B2B Lead Generation Blog
OCTOBER 12, 2009
Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. So, instead of continually struggling to find new leads for Sales, marketers should begin focusing on developing effective lead management processes for converting more leads into sales pipeline. In fact, in a recent lead generation poll I conducted through my LinkedIn group, I found that converting leads to pipeline revenue was the biggest challenge for marketers.
B2B Marketing | Business to Business Marketing Information Portal
JUNE 3, 2009
B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im
C-Level Prospects - Make the First Appointment By Phone
MARCH 27, 2009
When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years.
Take the Poll: Which aspect of the B2B lead generation process frustrates you the most?
B2B Lead Generation Blog
AUGUST 21, 2009
Which aspect of the B2B lead generation process frustrates you the most? Getting a volume of names. Figuring out which names are valuable. Passing leads to sales. Converting leads to pipeline revenue. Closing the loop on every lead. Take the poll here
The Top 3 Priorities for 2010 Marketing Budgets
NOVEMBER 2, 2009
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.
Top Automated Marketing Personalization Tactics
Anything Goes Marketing
JUNE 29, 2009
There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.