The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.).

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Point

JUNE 16, 2009

Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009. According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place.

Lead Management 100

Lead Management Leads Lead Marketing Qualified Leads 100

The Point

NOVEMBER 9, 2009

First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed.

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100