Ambal's Amusings

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily.

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Best of ClickDocuments "Connect the Docs" Blog in 2009

Ambal's Amusings

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized.

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Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

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Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing.

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ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

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We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers?

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others?

ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind?

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ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions.

ClickLaunch: What Matters NOW - Things to Think About and Do in 2010

Ambal's Amusings

Thunder. Rolling Thunder. You can hear and sense it coming. Similarly, I knew that some fantastic content was coming our way when a few weeks ago, over a cup of hot tea, Rajesh Setty had mentioned to me that he was contributing to an eBook that Seth Godin and Ishita Gupta were putting together.

ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

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He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning , which was released by McGraw-Hill in Oct 2009. The old interruptive model of marketing doesn’t work. We know that.

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ClickInsights: What is your favorite case study? Why do you like it?

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Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind?

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions.

Happy Sixth Month Blog Anniversary!

Ambal's Amusings

Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. It has been a thoroughly exciting adventure! Thank you Readers and Panel of Experts. Readers - A big thank you for reading, subscribing and for your enthusiastic involvement!

ClickInsights: Aggregating the Best Content in B2B Marketing

Ambal's Amusings

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off?

ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions.

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Content Marketing Event: New Media 2012

Ambal's Amusings

Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape.

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ClickInsights: How to choose a white paper syndication partner?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions.

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Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook

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I was introduced to Jonathan Kranz by Michele Linn a few months back. Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. Jonathan Kranz is the principal of Kranz Communications and a 13-year copywriting veteran.

Logo Inspiration for Branding and Identity

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A strong visual identity starts with a memorable logo. The best logos are those that can transcend time while also being relevant to its brand. A simple yet effective logo can stand being modernized (think Pepsi) without losing its essence.

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The Importance of Powerful Visuals in Content Marketing

Ambal's Amusings

Content isn’t just about text anymore. In fact, too much text can harm your efforts to engage an audience. With peoples’ shortening attention spans, you need to think visually, and use powerful visuals to attract and connect with your audience. People now post over 14 million photos a day on Facebook. Video content isn’t far behind. Easy-to-use cameras, video cameras and cell phones make it incredibly easy to shoot pictures and record video, and then share it online.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.

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Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches

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I met Rebel Brown through our common friend Ardath Albee earlier this year. Rebel is a go-to-market strategist specializing in start ups, turnarounds and start-arounds in the high technology arena.

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ClickLaunch: Ardath Albee's eMarketing Strategies for the Complex Sale

Ambal's Amusings

Ambal Balakrishnan: Tell us about what Marketing Interactions does? Ardath Albee: Marketing Interactions helps B2B companies with complex sales increase and quantify marketing-to-sales effectiveness by developing and executing interactive e-marketing strategies driven by compelling content. Essentially we help companies use content to engage with and help prospects choose to become buyers because of the strategic advantages they gain by doing so.

Keep it Interesting: Strategies for Great Interviews

Ambal's Amusings

Whether you watch them on TV, hear them on the radio, read them online or in the newspaper - you absorb a lot of information through interviews. News organizations rely on interviews to get information from authority figures and to show the different sides of a story. Your favourite magazines use interviews to profile interesting people and find out what makes them tick. You are just as capable of using interviews in a content marketing strategy.

ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook

Ambal's Amusings

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation.

Free your Whitepapers from Registration!

Ambal's Amusings

Too many whitepaper providers are hiding their documents behind a registration process. Not only does this obstacle prevent many users from going forward and download your whitepapers, it also annoys a lot of them (me included.) Furthermore, some of your competitors are not using a registration process to distribute their papers, which helps them stay ahead of the crowd. The Need for Registration.

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11 Marketing Lessons to be Learned from Driving

Ambal's Amusings

I drive my kids to all the places they need to be and tackle a zillion questions along the way. If you have an inquisitive 7 year old son like mine and drive around with him as much as I do, every minute with him in the car becomes an opportunity for many fun games, storytelling, being silly and also teaching him life lessons.

The Power of Commenting: How a Skeptic Became a Believer

Ambal's Amusings

When it comes to content marketing, the power of one simple habit is often forgotten. If you're consistent and genuine, commenting on other blogs and websites is an efficient way to highlight your own content and, more importantly, build relationships and reputation. In a funny guest post on Problogger.net , Josh Hanagarne aka World’s Strongest Librarian , talks about how he has gone from being a commenting skeptic to a believer.

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How to Be a Content Marketing Winner

Ambal's Amusings

Do you feel like a content marketing loser? Like even though you're using the same strategies as the celebrity bloggers, the crowd keeps passing you by? In a super post about "getting lucky" in the content marketing world , Tracy Feit Love breaks it down to this memorable example: "Two guys walk into a bar (humor me here). The first guy walks up to a woman and says, 'Hi. I make a lot of money and drive a really fast car, so you will definitely want to go out with me.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

How Shopping Can Help You Become a Better Marketer

Ambal's Amusings

Love it or hate it, the holiday season is a largely commercial event. Those of us who dread shopping can at least look at the annual exercise as a good opportunity to analyze our own experiences as customers - then figure out how to replicate the positive experiences in our own marketing efforts. Your purchasing decisions are often made for reasons of convenience or affordability; but what kind of stores make you actually enjoy shopping?

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Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments

Ambal's Amusings

Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. A reaction. A few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation. The risk is that, without the immediate affirmation we want, panic sets in and we go off track and off topic, forgetting what our point was in the first place.

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Time to Analyze your Content: What Worked and What Failed?

Ambal's Amusings

As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? While people move into vacation mode, there's no harm in producing a little less content in order to focus on maximizing results in the coming year. Not effort. Results. Here are some questions to ask yourself: What content has been most effective in terms of traffic, buzz or comments?

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A Content Marketing Reality Check

Ambal's Amusings

There's a big difference between getting publicity and getting productive, reveals Wendy Piersall , founder of Sparkplugging.com , a blog network that focuses on work-at-home resources for solo business owners. Sure, it sounds great to be able to say you've been interviewed by so-and-so, or featured on such-and-such. That you're this close to getting on Oprah.

What's the Plan?

Ambal's Amusings

As you head into to 2010, no doubt you'll be thinking about business goals. Perhaps you already have a mental to-do list: blogging and Tweeting more, networking more, starting a Facebook group or uploading video content. Once New Year's has worn off, you just want to jump in and get started. They're great intentions, but you'll never achieve them without a plan.

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Are You Ready for Black Friday and Cyber Monday?

Ambal's Amusings

Holidays are fast approaching which means spending time with your family and loved ones, time off work for most of us and, of course, overspending on gifts and merchandise. The notorious Black Friday is usually perceived by analysts as being the main major marketing event that launches the Holidays' spending frenzy. It is soon followed by Cyber Monday , which sort of launches the same wave of spending though in the online space. This is a great time for retailers, etailers and affiliate programs.

ClickDigest: Weekly Round-Up: 23-Oct-2009

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It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying. Dare to Give a Case Study Customer a Deadline? Author : Casey Hibbard.

Recipes for Remarkable Content

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So you already get that great content has the power to communicate expertise, raise your profile and generate leads. You know that it should be useful, credible, easily digestible and, if possible, entertaining. And you think you've got a hot idea for your next blog post, whitepaper or ebook. Before you click on "publish", check out this free whitepaper from Tippet called How Vendors Can Use Remarkable Content to Attract Real Buyers.

Happy Holidays, Content Marketers!

Ambal's Amusings

Other variations: "The year in review" and "Best Xs of 2009" 6. Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer. But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. This doesn't mean jumping on the consumer bandwagon, in fact it may mean helping people do just the opposite.

What is HARO?

Ambal's Amusings

Chances are, if you're not a journalist, you haven't heard of HARO. It stands for Help A Reporter Out, and it's a site that was created to help journalists connect with experts or sources to interview for articles that they're writing. Chances are, you're thinking: OK, but I'm still not a journalist, so why is HARO useful to me? Well, if you're blogging or creating content regularly, you are similar to a journalist in some ways.

ClickDigest: Weekly Round-Up: 9-Oct-2009

Ambal's Amusings

Normal. false. false. false. EN-US. X-NONE. X-NONE. TGIF and welcome to ClickDigest weekly roundup! It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying. Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Author : Brian Carroll.

How to write a tutorial that helps others and helps you

Ambal's Amusings

Did you know that you're an expert at something? You know something about a topic or a process that many people don't, and you're qualified to teach that knowledge to the rest of us. Designing a user-friendly tutorial or instructional resource about a process or method related to your field is a great way to help others, build community and market content. Instructional information is valuable for many reasons: It demonstrates expertise and an altruistic willingness to share knowledge.

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