Marketing Insider Group

DECEMBER 20, 2012

Real-time marketing was just getting started in 2009. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. There were just some early social media dashboards, CRM and Google alerts.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Marketing Insider Group

APRIL 26, 2012

From the time I first started on Twitter (on July 9th, 2009) I thanked everyone who ReTweeted me. ” Thank Everyone? I follow back every real human being (as far as I can tell). I answer every @ mention and I respond to any direct message that doesn’t look like SPAM or an auto-reply.

Social Media 100

Social Media Media CAN-SPAM Twitter 100

Marketing Insider Group

FEBRUARY 21, 2013

Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. I met Liz thanks to her insightful and constructive comments on my Forbes article “ What is Thought Leadership?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Marketing Insider Group

JANUARY 31, 2013

I joined SAP as Head of North America Marketing in 2009. After enjoying a lot of successful years on the agency side, going back to the client side, particularly for a market leader like SAP, was too good a career opportunity to pass up.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Marketing Insider Group

OCTOBER 21, 2015

Amber van Natten is Managing Editor at NewsCred in NYC and Razin Mustafiz is a Product Manager at NewsCred in Dhaka. Methodology: Content Marketing Technology Startups Considered. CrunchBase. https://www.crunchbase.com/organization/skyword. 11,000,000. 24,246,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

MAY 22, 2012

Following on from his 2009 success in “ Get Content. Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand – by Joe Pulizzi (@ juntajoe ) and Robert Rose (@ RobertRose ).

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Marketing Insider Group

MARCH 8, 2011

The 2009 article caught my attention because this CIO was Making IT Fun Again , and I like fun. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. I try my best to not say anything unless I can actually add value.

Press 100

Press Social Media PR Media 100

Marketing Insider Group

APRIL 24, 2023

Ecosia Image Source: Ecosia Ecosia was created by Christian Knoll in 2009 with a focus on environmental sustainability. This alternative search engine specifically encourages software developers to build apps and contribute to open collaboration.

Paid Search Agency 229

Paid Search Agency Privacy Advertising Agencies Transparency 229

Marketing Insider Group

JULY 10, 2012

Then in October of 2009, I sent 55. I am no crazy expert like Scott Stratten (@ Unmarketing ) who wrote one of the most shared blog posts ever about his 50,000 tweets , but in looking at my Tweetstats , I noticed something interesting: I waited 3 months before sending a single tweet. And I listened.

Twitter 100

Twitter Tips Curation CAN-SPAM 100

Marketing Insider Group

OCTOBER 22, 2014

Back in 2009, two of my employees helped me start B2B Marketing Insider for my own rants and raves in content marketing, social media and marketing strategy. You can get access to tons of articles, infographics and videos. And all you have to do is ask. Let me explain.

Ad Building 100

Ad Building RSS Blogger Curation 100

Marketing Insider Group

SEPTEMBER 8, 2015

Back in 2009, CEB conducted a study to try to understand what sets apart the very best sales representatives from everyone else. Challenger marketing aims to “un-teach” customers something they already know or believe about how their business currently operates, to change the customers’ direction in the buying process in the marketer’s favor.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Lead Ranking Thought Leadership 100

Marketing Insider Group

JANUARY 2, 2013

In 2009 most companies where trying to figure out where to start with social media. They can’t be relegated to ‘whenever you have time’ because we never have extra time. It must be part of the job description or the full time job for someone. If it is important it should be a priority. Making it all work together.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Marketing Insider Group

FEBRUARY 13, 2024

This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. Significant Objects: Proof the of Value of Storytelling What happens when you hire creative writers to make up stories about cheap trinkets, and they post these stories, along with the items online for sale?

Storytelling 241

Storytelling Lead Scoring Lead Ranking Examples 241