Ambal's Amusings

JULY 27, 2011

Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009. If there is anybody who should write a book on how to launch and grow a new business, it should be Mike Stelzner.

Business 100

Business Sample Press Paper 100

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 31, 2010

BONUS TOP POST from 2009. How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" What are the 3 key questions you ask before starting a white paper project ? Conversation. Continuity.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Ambal's Amusings

JANUARY 6, 2010

Here are some ideas to get you started: Don't ditch 2009 just yet : Before you trash last year's calendar, it's a good idea to look back through it. When it comes to content marketing specifically, it's a good time to think about having a daily or weekly strategy in place for moving toward your goals.

Social Networks 100

Social Networks Network Marketing Work Management Planning 100

Ambal's Amusings

NOVEMBER 4, 2009

Other variations: "The year in review" and "Best Xs of 2009" 6. Holiday newsletter : Lots of people send out personal newsletters to family and friends, giving the highlights of the year. What about concocting a funny or informative holiday newsletter about your industry or company?

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

Ambal's Amusings

MARCH 10, 2010

On a personal front, in 2009 I released a classical guitar CD entitled “ Classical Christmas ” fulfilling a long time dream to record my musical arrangements. Read 42 Rules to Increase Sale Effectiveness Table of Content and Sample Chapters here.

Effectiveness 100

Effectiveness Gartner Marketing Management Rules 100

Ambal's Amusings

FEBRUARY 4, 2010

In February 2009, InformationWeek Business Technology Network published a report entitled " How to Maximize the Use of White Papers In Your B2B Marketing and Sales Process. More recently, Eccolo Media published the B2B Technology Collateral Survey Report in September 2009. Her website is Ten Ton Marketing. Stephanie Tilton's Tip.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

NOVEMBER 12, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JANUARY 21, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Ambal's Amusings

JULY 22, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

FEBRUARY 18, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

AUGUST 27, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

MARCH 18, 2010

B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 12, 2009

Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Thanks for finding time out of your very busy schedule to provide your valuable insights to our readers. What prompted you to embark on creating ‘The Content Marketing Playbook’? That's why we developed the Content Marketing Playbook.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. By Joe Pulizzi and Newt Barrett. Brian Carroll's book Lead Generation for the Complex Sale. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

SEPTEMBER 14, 2010

As I said I wrote the book in little over two months, from November 2009 through mid-January 2010. This compares to pre-tax income of $36 million in the second quarter of 2009. A friend of mine, Scott McKain, introduced me to Clint Greenleaf and Greenleaf Book Group and the rest is history.

Enterprise Management 100

Enterprise Management Business Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. emotional, simple, concrete, etc.)

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. Cashing in With Content (a classic by David Meerman Scott). Get Content. Get Customers. By Joe Pulizzi and Newt Barrett. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center. Mac McIntosh Recommends.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

DECEMBER 31, 2009

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100

Ambal's Amusings

DECEMBER 7, 2009

He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning , which was released by McGraw-Hill in Oct 2009. His writing has been featured in Brandweek , he has spoken at Ad:Tech and Harvard Business School , and taught classes at NYU and Miami University. Bob Gilbreath.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Lead Ranking 100