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  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [2009] 6 Reasons Why We Embraced Inbound Marketing
    In 2009, Ford engaged in unprecedented dialogues with consumers, spending roughly one-quarter of their marketing dollars on digital and social media. This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. You can follow Ron on Twitter or via the Strategic Marketing blog. Don't get me wrong. My business partner, Joe Ruiz, and I have always had a great professional "marriage." With 70 plus years of combined marketing expertise, we've had a good ride.
  • THE ROI GUY  |  FRIDAY, FEBRUARY 12, 2010
    [2009] Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010
    o For 2010, 59% of marketing professionals surveyed plan to increase their spending on content initiatives (as compared to 56% in 2009 and 42% in 2008). A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever.
  • THE ROI GUY  |  MONDAY, APRIL 19, 2010
    [2009] Blades Systems Insight 2010 Presentation
    That IT budgets are still consumed with "keeping the lights on" spending vs. new applications and innovation for the business, 61% on sustaining operations, and 18% for innovations in 2009. Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value.
  • THE ROI GUY  |  WEDNESDAY, MAY 12, 2010
    [2009] Wanted: Innovation Gridlock Buster
    From our research, in 2009 innovation and migrations / upgrades suffered as budgets fell victim to the changing economic climate: IT Operations (keeping lights on) - 66% Upgrades and Migrations - 23% Innovative IT Projects - 11% This reversed a promising trend throughout the past decade of increasing innovation spending and reduced on-going operational costs.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2009] Virtualization Software Cost Overruns at 44% of Large Enterprises
    It should come as no surprise to datacenter managers that virtualization is expected to be the hottest enterprise IT investment area in 2011, with 42% indicating that it’s the highest area of growth since 2009, and with 46% indicating that virtualization and consolidation were top priorities in 2010 into 2011.
  • B2B MARKETING ZONE POSTS  |  MONDAY, APRIL 5, 2010
    [2009] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [2009] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Follow Friday was very, very popular on Twitter back in 2009. There were great intentions behind its creation and adoption in 2009. Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. Remember the hours you or your friends spent playing Farmville and typing all Facebook statuses in the third person? Sweet memories, right?
  • ERIC MOWER + ASSOCIATES  |  THURSDAY, OCTOBER 25, 2018
    [2009] Renewable Energy and Addressing the Anti-subsidy Argument
    According to a recent report from Lazard, the price of solar-generated electricity has dropped nearly 86% since 2009 and can now compete with other forms of energy production. Renewable energy suppliers and developers have often been the subject of criticism for receiving government subsidies that provide them with big tax breaks and credits.
  • MLT CREATIVE  |  MONDAY, JANUARY 17, 2011
    [2009] The State of the ‘Inbound State of Mind’
    ” We even created a video that creatively and lyrically symbolizes our journey: Our website and our marketing activities have been a living, breathing clinic for the results we expect for our clients, and we’re proud to compare our 2010 efforts to those from 2009 (when we had yet to fully embrace inbound marketing). The dawn of a new year often brings a review of the one gone by.
  • HUBSPOT  |  FRIDAY, JANUARY 28, 2011
    [2009] Prepare for the Year of Mobile, This Time for Real
    Two years ago, 2009 was announced as the year of mobile marketing. When we entered 2010, the marketing community again held our breath for that moment of utter mobile innovation. Now that 2011 is here, everyone is sure this will be the year of mobile. Or is it? These hopes and hesitations were thoroughly discussed during the mobile marketing session at MarketingSherpa’s 2011 Email Summit.
  • AMBAL'S AMUSINGS  |  TUESDAY, SEPTEMBER 14, 2010
    [2009] Defy Gravity: Propel Your Business to High-Velocity Growth
    As I said I wrote the book in little over two months, from November 2009 through mid-January 2010. This compares to pre-tax income of $36 million in the second quarter of 2009. There are those who can write and then are those who can "really" write. Rebel Brown belongs to the latter category. I was introduced to Rebel Brown last year by our common buddy Ardath Albee.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 1, 2009. Created: June 20, 2009. Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [2009] The 4 Things That All Well-Connected People Do
    Author: Alexandra Nation June 2009, UCSD graduation. I sat in the crowd, typing on my Blackberry (I know), and wondering when I could leave to finish emptying out my apartment in San Diego. I couldn’t wait to start work in just two short days, as a bright-eyed and bushy tailed management trainee at Nordstrom. Then our graduation speaker asked the crowd a question that made me snap to attention: “How many of you have a job lined up for after graduation?”
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [2009] Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
    Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video. This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino's Goes Real Time. The first example came from Domino's Pizza. We've also discussed the company's reinvention through a series of innovative marketing campaigns including a brand new pizza recipe.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [2009] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    Digital marketing job listings—specifically those mentioning “digital marketing” or “inbound marketing”—grew more than 800 percent between 2009 and 2015. Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing.
  • ONALYTICA B2B  |  WEDNESDAY, AUGUST 23, 2017
    [2009] Influencer Marketing: What is it and Why Should You be Doing it?
    Shift from ‘deference’ to ‘reference’ As Marketing Week published back in 2009, there has been an “evolutionary shift from deference to reference; deference being people accepting what they are told and reference being people asking advice from peers.” Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [2009] Brand and Demand Convergence Required
    2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. by Rick Siegfried I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Marilou Barsam, TechTarget’s SVP of Client Consulting & Corporate Marketing, spoke to the concept of “convergence.”
  • THE ROI GUY  |  THURSDAY, NOVEMBER 4, 2010
    [2009] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.
  • ZOOMINFO  |  SUNDAY, FEBRUARY 4, 2018
    [2009] The B2B Sales Rep’s Guide to Twitter
    On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. 7 years later, sales professionals are still debating the merits of social selling. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack ? We say, it all depends on how you use it. The Trouble with Twitter as a Sales Tool.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 12, 2017
    [2009] Are You Ready for Content Marketing in 2018? 60+ Predictions
    Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track. It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 9, 2016
    [2009] The Art of Content: How Artsy Brought a $64 Billion Industry Into the Digital Age
    Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. Last October, Artsy teamed up with auction house Sotheby’s for a digital art sale. To bid on a Richard Prince piece replicating an Instagram selfie, estimated to be worth between $100,000 and $150,000, you didn’t have to turn up in a blazer or heels, champagne flute in hand, discretely raising an auction paddle.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 29, 2017
    [2009] How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup
    Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? If so, you may have considered growth hacking but run into snags if your company is beyond startup mode.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [2009] The Ultimate List: 24 of the World’s Largest Social Networks
    A 2009 study of 1000 people found out that the main social network in France is Copains d’Avant. In 2009, Zoo was announced the largest social network in Greece. Nowadays, when we talk about social media, we usually mean Twitter and Facebook. Sometimes, we include YouTube, LinkedIn and Foursquare in that category. But we rarely consider the existence of global social networks.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [2009] Drop the “Social” Prefix Already…It’s Just “Selling”
    Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on?
  • CONTENT STANDARD  |  WEDNESDAY, MAY 6, 2015
    [2009] How Morgan Stanley’s Content Marketing Tells Branded Human Stories
    After approaching $40 million on media spend in 2009, the company scaled back considerably: Last year, Morgan Stanley only invested $10.3 A new content-heavy campaign tells the story of Morgan Stanley’s brand in a different way—by presenting the company as a driver of positive human change around the world. “ Capital Creates Change ” is designed to revitalize Morgan Stanley’s reputation and relationship with the public.
  • CONTENT STANDARD  |  THURSDAY, JULY 23, 2015
    [2009] Erasing Digital Publishing Imperfections from Your UX Design
    The researchers examined over a million Pinterest images posted between 2009 and 2011, and determined that red, purple, and pink improved the rate at which people shared content on the platform. We’ve all been there—you’re surfing the five sites you bookmarked, and then all of a sudden something catches your eye. It is unlikely that you’re thinking, “Wow, that is some great digital publishing.”
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [2009] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    According to IDC’s 2009 Tech Marketing Benchmarks, large enterprises have gotten the message that sales enablement is required to drive sales effectiveness, with more than 80% of enterprises with $5 billion plus in revenue now have a sales enablement role in their organization.
  • PAUL GILLIN  |  TUESDAY, SEPTEMBER 14, 2010
    [2009] I’m Just a Sucker for Believe It or Not!
    223: Children at a school in Tokyo, Japan, had a new teacher in 2009 – a robot called Saya. I have been a hopeless Believe It or Not! addict since the age of 10. I’m so glad to see they’re keeping up with the times. I couldn’t find a static version of this e-mail pitch, so thought I’d share. Technomazing! Unbelievable technology tales are featured in the new book from Ripley’s Believe It or Not! called Enter If You Dare!
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [2009] 10 Clever Website Error Messages From Creative Companies
    Well, back in 2009 Google created Google Wave to combine email, instant messaging, wikis, web chat, social networking, and project management. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [2009] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    A proprietary name for) a digital payment system introduced in 2009, having its own unit of account; the unit of account of this system. The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns.
  • AMBAL'S AMUSINGS  |  THURSDAY, APRIL 29, 2010
    [2009] The Content Marketing Question: To Gate or Not To Gate?
    B2B Lead Generation Benchmark Study 2009. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [2009] 12 Revealing Marketing Stats About Facebook for Business
    2) How does that compare to business owners' opinion of Facebook marketing in 2009? Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I I see some real potential here for business owners.". That's cool. Well, how do you feel about the idea now? Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [2009] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
    Seth Godin’s TED talk on “tribes” is as relevant today as in 2009 when he gave it. TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing "ideas worth spreading.” ” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references. But there are some TED talks that can really do a lot to help nonprofit marketers, in particular.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [2009] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. You''ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. In fact, before brands started cramming messages into every communication channel on earth (some even in outer space), "advertising" was simply a helpful suggestion for something you might need -- like soap, for instance.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [2009] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    According to those at the launch announcement last week (held in the Menlo Park garage where Google was founded), Hummingbird is “the biggest overhaul to their engine since the 2009 ‘Caffeine’ overhaul (which focused on speed and integrating social network results into search) and that it affects ''around 90% of searches.’ This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog.
  • ALBERT  |  FRIDAY, JULY 13, 2018
    [2009] 4 Steps to Transform Your Agency
    of the work agencies conducted last year — nearly double the share they claimed in 2009. by Oren Langberg. Lead Sales Engineer. 4 Steps to Transform Your Agency. As digital media finally overtakes traditional media in terms of revenue, ad agencies need to reconsider how they approach nearly every aspect of their work. As digital media finally overtakes traditional media in terms of revenue, ad agencies need to reconsider how they approach nearly every aspect of their work.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [2009] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right. Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [2009] How does Time affect Marketing Accountability?
    In addition, 8 in 10 marketers (79%) indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009. While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. Where is the disconnect?
  • MLT CREATIVE  |  THURSDAY, SEPTEMBER 30, 2010
    [2009] B2B Marketing Events Around The World – Oct 2010
    October 14, Driving Sales with Integrated Marketing Atlanta, GA: Manheim embarked on a new strategy in 2009 to move away from traditional telemarketing and to make interactive marketing and its web site the hub of all marketing activity. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for October.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 15, 2015
    [2009] Taking Your Brand from “We know who they are” to “We know what they do”
    This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [2009] The 24 Best Visual Content Creation Tools
    The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [2009] What Really Matters in B2B Selling
    Steven Woods is the author of Digital Body Language: Deciphering Customer Intentions in an Online World (New Year Publishing, 2009) and chief technology officer for Eloqua, a marketing automation company. A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest?
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [2009] What is Video Seeding and Does Your Brand Need it?
    Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. Now it must be said, Ford’s 2009 campaign could be considered more of a social media campaign that used video seeding tactics to find bloggers to help amplify their initial video campaign. You already know that your business needs to incorporate video into your marketing strategy – it’s now common practice among top brands.
  • MLT CREATIVE  |  TUESDAY, MARCH 1, 2011
    [2009] B2B Marketing Events Around The World - Mar 2011
    Atlanta, GA: Guest speaker, Russ Umphenour, joined FOCUS Brands as CEO in 2009. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for March 2011. March 1-2, TFM&A. London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event. March 2, Seth Godin.
  • MARKETING ENVY  |  WEDNESDAY, AUGUST 8, 2018
    [2009] CyberInt (Cybersecurity) – An Inbound Marketing Success Story
    In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective. There are thousands of cybersecurity companies worldwide and most are struggling to find the right audience, stand out in the crowd and get their message heard. As if these weren’t enough, recruiting the team of marketers to get the job done is almost mission impossible in itself.
  • AMBAL'S AMUSINGS  |  THURSDAY, MARCH 18, 2010
    [2009] How to put the "Viral" in B2B Marketing Viral Campaigns?
    B2B Lead Generation Benchmark Study 2009. Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [2009] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    2009: FDA 2.0. The FDA took on online drug advertising in 2009, sending out more than a dozen warning letters to pharmaceutical companies who were buying up sponsored search engine links. For more information on the 2009 crackdown on sponsored links, check out this article from Search Engine Land. Also in 2009, direct-to-consumer marketing spending for the pharmaceutical industry dropped for the first time since the late 1990s -- from $5 billion in 2007 to $ 4.5
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [2009] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “If it’s Priceless, don’t mess it up!”. Fortunately”, says Raja, he “took over a well-oiled machine” rather than one that was broken. So his task was to preserve and protect it rather than find ways to fix and mend it.
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [2009] 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
    A Nielsen Study in 2009 found that the average short-term return on marketing investment was about 1.09. There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [2009] 8 Key Mobile Marketing Trends
    million by year-end 2010, increasing by nearly 50 percent from 2009. This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 14, 2013
    [2009] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. You do not want to ignore this channel of increasing traffic. When thinking about your nonprofit’s website and how these Millennials are interacting with your organization, do not forget the mobile experience.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [2009] 27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data]
    They point out that annual revenue growth from 2009 to 2010 was 154%. Did you hear? You probably heard.just about everywhere. Facebook filed their S-1 yesterday, and is charging full steam ahead to their much anticipated IPO. Many of us have been poring over the juicy details that were revealed in the S-1 -- Facebook revealed revenue and profitability numbers, mind blowing usage metrics, and the even more astonishing take-home pay of some of their employees.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [2009] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [2009] Best Email Marketing Tips, Tactics and Metrics of 2010
    2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email marketing remains one of the top spending priorities for online, after search and display advertising.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [2009] 26 Mind-Blowing Black Friday Statistics [Data]
    Some 34 percent of shoppers said they plan to shop on Black Friday, the day after Thanksgiving, up from 31 percent last year and 26 percent in 2009. Black Friday. It's the biggest shopping weekend of the year, and today marks the busiest day of the entire holiday season. As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2009] 5 Reasons to Invest in Interactive Content
    The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [2009] 8 Key Questions That Will Help You to Know When to Update Your Website
    If your last press release or blog post was uploaded in 2009, it’s time for something new! Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Can you update your own content or photos without having to call a developer? Upgrade your website to an open source CMS like Wordpress.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [2009] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Erik Bratt expounds on the popularity of video marketing (“video capability was the fastest-growing website feature for small-business advertisers in 2009, with one in five hosting website video by the end of the year&# ) and the different types of videos businesses can consider using, including screencasts, customer testimonials and video email. Social media marketing has gone well beyond the hype stage and is now mainstream business practice.
  • ERIC MOWER + ASSOCIATES  |  THURSDAY, NOVEMBER 29, 2018
    [2009] The Need for Speed in a Crisis
    But it was 2009 when we entered a new age that showed us what fast truly looked like. The Mower office in Charlotte is just around the corner from the NASCAR Hall of Fame. Every morning when I arrive at my office, I’m reminded that speed wins championships. And not just in racing. Today’s always-on digital environment means that when there’s a crisis, public relations pros often play from behind.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 22, 2018
    [2009] 5 Ways Bartending Prepares You for a Career in Sales
    Not only are you upselling them from the bottle of box-worthy merlot to a 2009 Chateauneuf-du Pape (fancy French wine) prior to the event, you’re asking them to pay for it at the end. It’s often debated: everyone should work in the service industry at least once in their early career. Those who agree believe service work teaches social and emotional intelligence. In my experience, these soft skills are invaluable, in and out of the hospitality industry.
  • ZOOMINFO  |  WEDNESDAY, MARCH 21, 2018
    [2009] 3 Ultra-Effective Types of B2B Blog Posts
    Consider this: In 2009, when researchers examined readers’ responses to headlines, they found that people preferred headlines that were both creative and uninformative. When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [2009] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Best Facebook Marketing Tips and Guides of 2009. It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 7, 2017
    [2009] Turn Brand Loyalists into Brand Advocates
    When I bought my first iPhone and MacBook Pro in 2009, I knew I was an Apple Geek for life. Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I I NEVER would buy a PC. Too unreliable.”. Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life depended on it.”.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [2009] The Evolution of Data Journalism
    In 2009, The Guardian launched its popular Datablog , and five years later, The New York Times followed suit with The Upshot. In the 19th century, the streets of New York City proved to be the perfect incubator for cholera. The disease made its debut during the summer of 1832, when 3,000 New Yorkers died within a few weeks. By 1849, more than 5,000 deaths could be traced back to cholera, becoming a full-blown epidemic.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 18, 2015
    [2009] Why You Should Be Able to Explain Your Content Strategy in 3 Sentences Or Less
    Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Someone asks you what your company’s media site is about—how long does it take you to explain it to them? If it takes you more than two or three sentences to explain your content strategy, chances are you’re overcomplicating things.
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [2009] 4 Social Media Methods for Generating Word of Mouth
    billion coupons in 2009, a 27% increase from the year before). Want to get people talking? Want to use social media to generate word of mouth? Here’s a secret: there are really only 4 ways to do it: Social Media Tool #1: Value. I don’t know about you, but I could go for a Grand Slam Breakfast from Denny’s. Bacon and eggs. The truth is, I stayed far away from Denny’s – until they offered me a free meal. How about two pieces of Kentucky Grilled Chicken?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [2009] 5 Ways to Increase Webinar Attendance
    In 2009, it was the Kindle. by Andrew Spoeth How do we get an audience to show up for an event? How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [2009] Top 24 B2B Marketing Posts in February
    Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Best of B2B Marketing. February 2010.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [2009] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    He has now written three editions of Facebook Marketing for Dummies (in 2009, 2011, and 2012), along with two other books in the same series: Social Media and the Contact Center for Dummies , and Facebook Advertising for Dummies , both of which came out in 2010. At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [2009] Directory of Social Networks for Learning Professionals
    Challenges 2009 : The EDUCAUSE Top Teaching and Learning. Centre for Learning & Performance Technologies. Knowledge, Skills and Tools for the Learning 2.0 CONTACT. GUEST MAP. JANE HART. WRITING & SPEAKING. CONSULTANCY. LEARN TECH NEWS. LEARN TECH LIBRARY. LEARNING TOOLS DIRECTORY. 100 TOOLS. TOP 10 TOOLS LISTS. 25 TOOLS. NEW TOOLS FOR LEARNING CLUB. DIRECTORY OF. LEARNING PROFESSIONALS ON TWITTER. DIRECTORY OF SOCIAL NETWORKS FOR. LEARNING PROFESSIONALS. SOCIAL LEARNING.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [2009] 3 Characteristics of Successful Modern-Day Press Releases
    Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009. This is a guest post by Sarah Skerik, PR Newswire’s vice president of social media, and the author of Unlocking Social Media for PR. You can follow her on Twitter at @sarahskerik. About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” ” Is this true?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2009] 5 Proven Strategies for B2B Social Media Marketing
    The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [2009] 5 Proven Strategies for B2B Social Media Marketing
    The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0
  • BRANDPOINT  |  MONDAY, SEPTEMBER 10, 2018
    [2009] How an Ice Cream Brand Is Changing the World: An Interview with Jay Tandan of Ben & Jerry’s
    Jay Tandan began working at Ben & Jerry’s in 2009 as a shift lead, then as a social mission intern, and then worked his way into marketing in 2013. You’ve been with Ben & Jerry’s since 2009 and have worked in many different roles. Now, as U.S.
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [2009] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. “… we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas. We recognize that not all ideas work, and that’s OK. The process allows people to put their ideas forward in a safe environment.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [2009] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    A full results list of posts from bloggers commenting on the Twitter policy in 2009 is not going to get you anywhere. Dear marketers of the world. Let me guess -- you've got some kick-butt content on your blog, optimized with specific keywords that have been ranking your company well in search engine results for the past year. You are now banking on these perfectly search engine optimized posts to keep your top-positioned seat on Google search results pages nice and warm for another year.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2018
    [2009] 3 Strategies for Creating an Integrated Video Campaign
    All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. However, digital ad spending has reached new heights at $107.3 billion. This dramatic shift is showing a reality that digital marketers have felt for a long time. Today, TV is demanding more and providing less.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [2009] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. I hated every minute of it. But it worked. Out of every 100 calls I made, I managed to connect with a “live” voice around 20 times. And out of those “connects,” I managed to secure a meeting or follow-up call in around 20%. In short, I managed to get four meetings for every hundred calls I made.
  • HUBSPOT  |  MONDAY, SEPTEMBER 20, 2010
    [2009] 4 Tips to Increase eCommerce Holiday Sales
    According to a report provided from comScore , the 2009 eCo mmerce Holiday S pending reached $27 billion. The time for eCommerce holiday shopping is quickly approaching, and if you are not already developing your plan to maximize your return on the spike of online sales, you need to start now!! This year will be no different -- and I am willing to bet that this number will rise even higher. Are you prepared to take advantage? Be Prepared for the Online Holiday Rush.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JUNE 6, 2018
    [2009] Google Leaders Share How to Improve the Mobile Experience
    Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. But search users have high expectations – they expect the exact information they seek to be immediately available in an easy-to-comprehend way in a format they prefer. How can you adequately put users who have such high expectations first?
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, SEPTEMBER 24, 2017
    [2009] Research Says "Bullies" Dictate Most Buying Decisions
    Specifically, B2B buying is all about minimizing fear by eliminating risk." ( The BuyerSphere Project , 2009). The conventional wisdom is that B2B buying decisions are made by buying groups that must reach a consensus. New research says the conventional wisdom may be wrong. A recent study sponsored by DiscoverOrg and conducted by Steve W.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [2009] Google Becomes First Company to Hit 1 Billion Views per Month
    million in 2009, according to a Neilsen survey. Imagine if your website received 1 billion unique visitors a month. Lucky for Google , it doesn’t have to imagine. According to a recent announcement by comScore , a leader in measuring the digital world, Google has just become the first company to reach 1 billion views per month online. Yes, that’s 1 billion people ! The study indicates that in May of this year, unique visitors to Google’s websites rose 8.4%
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [2009] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Yes, yes, that’s exactly what the Queensland Board of Tourism did in 2009 in a remarkable campaign that relied on a most unlikely media channel -- the "Jobs" section of newspapers. re·mark·able.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [2009] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    It wasn''t until 2009 that JetBlue customers started asking too many customer support questions on Twitter for the small team to handle without help. But between May and August of 2009, something kind of crazy happened: @JetBlue''s Twitter follower count doubled from 500,000 to over a million in just a three-month period. When you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? How helpful do you think their answer will be?
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 3, 2010
    [2009] Frugalnomics Forces Changes in Sales Enablement
    April 2009. As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [2009] Is Marketing Too Busy? The Forgotten Sales Professional
    April 2009 IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do, Jennifer Watson, Content Marketing Institute, Published: September 20, 2010. A recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. Marketers are struggling like never before to meet the needs of a changing market.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 3, 2010
    [2009] Sales Enablement Effectiveness?
    April 2009. Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [2009] The Best FREE White Papers of 2010
    The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line?
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [2009] Is Email Marketing Dead?
    In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. One could easily understand the argument. When social media first pummeled its way onto the scene, three things stood out: It was immediate. It enabled companies to react at the individual level. It had scale. The first two points were what really trounced email initially.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [2009] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    I ll buy again:) mikel Says: January 2nd, 2009 at 4:39 pm i think you discuss some important subject. thank you for your efforts online computer repair service Says: November 10th, 2009 at 10:45 pm where do i get more information on this Thanks robret thomes _ Tera Freetage Says: October 22nd, 2010 at 6:08 am Being a new blogger, I would like to tell you that you have given me significantly knowledge about it.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 27, 2018
    [2009] Making a Case for the Edgy Brand Voice
    In 2009, animal rights organization People for the Ethical Treatment of Animals (PETA) sparked controversy with its “Save the Whales” billboard, which featured a cartoon of an overweight woman accompanied by a tagline that read: “Lose the blubber.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [2009] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    If your web presence screams 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations. This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [2009] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
    Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? Interest Lists allow users to organize updates into separate topics from a collection of fan pages and public figures who have the subscribe button enabled on their profile.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [2009] Why Introverts Make Great Leaders
    In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. At this moment, there is an article making the rounds called " The Confidence Gap." The premise of "The Confidence Gap" is that there exists a divide between those who lead and those who stagnate, and it all comes down to -- I’m not ruining any plots here? -- confidence. There’s more to it, of course.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [2009] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [2009] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Welcome to 2015, where the world of search is a completely different game.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 1, 2012
    [2009] B2B and the tourism industry: Why mobile is key to successful digital strategy
    In fact a larger proportion of business travelers use mobile than B2C travelers and more and more of business travelers are shifting their attention exclusively to mobile – the percentage of B2B travelers using mobile devises to find travel information is up from 25% in 2009 to 57% in 2012.
  • THE ROI GUY  |  MONDAY, JANUARY 10, 2011
    [2009] Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
    Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009.
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
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