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  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [2009] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “If it’s Priceless, don’t mess it up!”. Fortunately”, says Raja, he “took over a well-oiled machine” rather than one that was broken. So his task was to preserve and protect it rather than find ways to fix and mend it.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [2009] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [2009] Why Your Professional Services Marketer Needs Mentoring
    In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. I felt fortunate to have landed a job that would actually be relevant to everything I studied at college, especially at a time where the economy and job market were not so hot.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [2009] Best Email Marketing Tips, Tactics and Metrics of 2010
    2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email marketing remains one of the top spending priorities for online, after search and display advertising.
  • AMBAL'S AMUSINGS  |  THURSDAY, APRIL 29, 2010
    [2009] The Content Marketing Question: To Gate or Not To Gate?
    B2B Lead Generation Benchmark Study 2009. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421.
  • AMBAL'S AMUSINGS  |  THURSDAY, MARCH 18, 2010
    [2009] How to put the "Viral" in B2B Marketing Viral Campaigns?
    B2B Lead Generation Benchmark Study 2009. Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 16, 2008
    [2009] The Recession is Here - Time to Become an Eco-Marketer
    During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign.
  • ABERDEEN  |  TUESDAY, MARCH 28, 2017
    [2009] Content Marketing: Is it Something or Is it Nothing?
    ” Now, to be fair, even though I have had a “Director of Content Strategy” title for many years and have essentially made my living since 2009 doing things related to “content marketing,” I am actually sympathetic to his main point: The hype has been outrageous ever since content marketing became a thing and the word “content” is so generic that it can mean anything. A couple weeks ago, I came across this post and it really stuck in my craw.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [2009] Why Case Studies Work in B2B Sales
    In 2009, Google changed their Analytics code to rank video content higher in search results. As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. The case study is an age old marketing technique that some consider obsolete and outdated in in the face of social media, which offers a place for prospects to search for customer opinions of products and services.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [2009] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Best Facebook Marketing Tips and Guides of 2009. It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [2009] 60 Inspirational Holiday Marketing Statistics
    41) Holiday email click-through rates fell 16% from 2009 to 2010. 45) In 2010, Mondays and Fridays saw the highest email volumes, compared to Tuesdays and Fridays in 2008 and 2009. 47) In both 2009 and 2010 the words "Shipping", "Free," and "Gift" were often used in subject lines, but did not necessarily drive opens.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [2009] Tax Time for the Marketing and Sales Professional
    You may have heard about this one back in 2009 or 2010 when you noticed your paycheck getting a little larger because your employer had adjusted your withholding. And make sure that you don’t forget any state taxes that you paid in 2010 when you filed your 2009 return(s). by Maria Pergolino This post has been contributed by Cristine Colton, who works in public accounting in Raleigh, NC.
  • LISTENLOOP  |  THURSDAY, FEBRUARY 2, 2017
    [2009] Account-based Everything, Measuring ROI, and the Future of ABM
    Marketo was founded in 2006 and didn’t really hit traction until probably 2009. In 2009, you had early adopters, and then you had your big wave in 2011-2012 and onwards. ListenLoop’s CEO, Rodrigo Fuentes, and Engagio’s Director of Marketing, Charlie Liang, talk account-based everything in this week’s video. You’ll learn ABM strategies, KPIs and challenges in orchestrating your account-based everything strategy.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [2009] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
    Since 2009 employees purchasing these garments have raised more than $100,000 for breast cancer awareness, which is equivalent to 400 mammograms to under-insured or uninsured women. As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways -- from fundraisers to 5Ks.
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [2009] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. “… we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas. We recognize that not all ideas work, and that’s OK. The process allows people to put their ideas forward in a safe environment.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [2009] Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0
    On July 26, 2009, I celebrated a half-century on the planet. by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Enjoy! In gratitude to my parents for giving me the gift of life, I felt in a giving mood myself.
  • SNAPAPP  |  THURSDAY, MAY 19, 2011
    [2009] How Facebook and Twitter Affect SEO
    In the years since social media's rise to prominence, search engines have experimented with ways to display Twitter and Facebook content on search results pages, such as Google's 2009 foray into " real time search ", displaying tweets on a breaking news topic at the top of the search results page. One of the indirect benefits of SnapApp is improved visibility in organic search engines, such as Google and Bing.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2009] 5 Proven Strategies for B2B Social Media Marketing
    The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [2009] 5 Proven Strategies for B2B Social Media Marketing
    The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0
  • CHIEFMARTECH  |  THURSDAY, JANUARY 18, 2018
    [2009] 11 Habits of Highly Effective Marketing Technologists
    According to IDC, data will expand 44-fold from 2009 to 2020 to reach an astounding 35.2 The following is a guest post by Anand Thaker , CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25.
  • HUBSPOT  |  TUESDAY, JULY 27, 2010
    [2009] 4 Business Blogging Lessons From Google's Chief Blogger
    She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @Google gained more than 2 million followers, making it one of the largest corporate Twitter accounts. Karen Wickre is a long-time business communicator, wordsmith & media specialist. Karen grew up in Washington D.C. She has worked for a variety of media and/or branding companies, including Siegel & Gale, Upside Media; the gaming company, 3DO, and of course, Google.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [2009] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    percent of marketing budgets in 2009 to 11.7 In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 11, 2017
    [2009] Interactive Content Is Saving Financial Services Marketing
    Though it started as a small web app, Mint’s growth since being acquired by Intuit in 2009 has resulted in more than ten million unique users today. I recently told my family that if I should ever go missing, the first place they should look for me is under a pile of email newsletters. After years of casually signing up for a newsletter here, an email list there, I’ve gotten to the point where I just become exhausted from reading marketing content.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [2009] Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement
    What brought you to Chartbeat in 2009? In 2014, Tony Haile was in the midst of leading a publishing revolution. As CEO of Chartbeat, a web analytics company, he pushed the industry past the pageview and toward metrics that valued quality over quantity. His Time article “ What You Think You Know About the Web Is Wrong ” was a call to arms: “We confuse what people have clicked on for what they’ve read. We mistake sharing for reading,” he wrote.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [2009] Directory of Social Networks for Learning Professionals
    Challenges 2009 : The EDUCAUSE Top Teaching and Learning. Centre for Learning & Performance Technologies. Knowledge, Skills and Tools for the Learning 2.0 CONTACT. GUEST MAP. JANE HART. WRITING & SPEAKING. CONSULTANCY. LEARN TECH NEWS. LEARN TECH LIBRARY. LEARNING TOOLS DIRECTORY. 100 TOOLS. TOP 10 TOOLS LISTS. 25 TOOLS. NEW TOOLS FOR LEARNING CLUB. DIRECTORY OF. LEARNING PROFESSIONALS ON TWITTER. DIRECTORY OF SOCIAL NETWORKS FOR. LEARNING PROFESSIONALS. SOCIAL LEARNING.
  • HUBSPOT  |  SUNDAY, JULY 8, 2012
    [2009] The History of the Internet, And Other Marketing Stories of the Week
    Twitter and LinkedIn announced that their partnership, which was forged in 2009 and enabled users to automatically share tweets on LinkedIn, was no more. Seems like the majority of the American marketing world was away on vacation this week. Whether that means you were reclining in a hammock on the beach or partaking in a BBQ or two with your family and friends for the 4th of July, we hope you enjoyed your getaway from everyday life.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [2009] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Follow Friday was very, very popular on Twitter back in 2009. There were great intentions behind its creation and adoption in 2009. Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. Remember the hours you or your friends spent playing Farmville and typing all Facebook statuses in the third person? Sweet memories, right?
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 28, 2017
    [2009] Fallacy of the Day
    Perhaps those making the conjecture that Macroeconomic theories are applicable to the development of software may want to start with The Economics of Iterative Software Development: Steering Toward Better Business Results , Walker Royce, Kurt Bittner, and Mike Perrow, Addison-Wesley, 2009. . Estimation is pretentious rationalism, where rationalism does not serve us well (extremistan)(sic) Take only risks you can survive.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 7, 2017
    [2009] Less Brand, More Identity: The Zombie Business Cure
    Melissa gives plenty of examples of problematic brands, including the 2009 story of the self-proclaimed “friendly skies” airline, United, refusing to replace a passenger’s guitar damaged by its employees. (As No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations.
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [2009] A Marketer's Guide to Complying With EU Cookie Laws
    It's a question that many government organizations are starting to consider; in fact, the European Union took up the issue back in 2009. From its date of passage in 2009, EU member nations have had time to formulate and implement their own legislation. We've come a long way, baby. Remember when web and marketing analytics were just about measuring the number of times your page loaded? What hogwash.
  • EXO B2B  |  THURSDAY, OCTOBER 12, 2017
    [2009] Can you spend 4 minutes reading this post?
    We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [2009] 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 1, 2009. Created: June 20, 2009. Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [2009] 6 Reasons Why We Embraced Inbound Marketing
    In 2009, Ford engaged in unprecedented dialogues with consumers, spending roughly one-quarter of their marketing dollars on digital and social media. This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. You can follow Ron on Twitter or via the Strategic Marketing blog. Don't get me wrong. My business partner, Joe Ruiz, and I have always had a great professional "marriage." With 70 plus years of combined marketing expertise, we've had a good ride.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2009] How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
    New Top-Level Domains Expected in 2009. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. « Virtualization.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [2009] 6 Websites Every Growth Hacker Should Bookmark
    Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2009] 17 Compelling and Highly Usable B2B Marketing Statistics
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [2009] The Sequel Paradox, in 11 Charts
    Reboots, like 2009’s Star Trek , typically earn more money than their predecessors. How important is originality in filmmaking? Instead of heading to the theater for Batman vs. Superman or My Big Fat Greek Wedding 2 last week, I took a painstaking look at the data on 600 recent movie sequels to find out. This is apparently how nerds spend their spare time.
  • HUBSPOT  |  FRIDAY, JANUARY 28, 2011
    [2009] Prepare for the Year of Mobile, This Time for Real
    Two years ago, 2009 was announced as the year of mobile marketing. When we entered 2010, the marketing community again held our breath for that moment of utter mobile innovation. Now that 2011 is here, everyone is sure this will be the year of mobile. Or is it? These hopes and hesitations were thoroughly discussed during the mobile marketing session at MarketingSherpa’s 2011 Email Summit.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [2009] 10 Clever Website Error Messages From Creative Companies
    Well, back in 2009 Google created Google Wave to combine email, instant messaging, wikis, web chat, social networking, and project management. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [2009] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    A proprietary name for) a digital payment system introduced in 2009, having its own unit of account; the unit of account of this system. The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns.
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    [2009] Attack of the Customers: The Pampers Dry Max Crisis
    So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall. If you’d like to be notified when the book is available, please comment below or drop me a line.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [2009] Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
    Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video. This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino's Goes Real Time. The first example came from Domino's Pizza. We've also discussed the company's reinvention through a series of innovative marketing campaigns including a brand new pizza recipe.
  • THE ROI GUY  |  FRIDAY, APRIL 9, 2010
    [2009] HP legacy upgrade campaign features Alinean TCO sales tools
    November 2009. The market for enterprise servers is fierce, and with IT savings goals top of mind and the recent purchase of SUN by Oracle, many organizations are proactively developing strategies to modernization / consolidate legacy solutions. In a recent press announcement, HP announced that the number of global companies replacing Sun and IBM systems with more flexible HP solutions offering a lower total cost of ownership (TCO) is rising.
  • THE ROI GUY  |  SUNDAY, AUGUST 15, 2010
    [2009] Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!
    April 2009). A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales Enablement Defined What is Sales Enablement?
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2009] Tech Media Publishers looking more Like Interactive Marketing Firms Every Day
    Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [2009] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    Digital marketing job listings—specifically those mentioning “digital marketing” or “inbound marketing”—grew more than 800 percent between 2009 and 2015. Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [2009] 12 Revealing Marketing Stats About Facebook for Business
    2) How does that compare to business owners' opinion of Facebook marketing in 2009? Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I I see some real potential here for business owners.". That's cool. Well, how do you feel about the idea now? Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between?
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [2009] Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
    ► August (22) ► July (3) ► June (13) ► May (11) ► April (17) ► March (6) ► February (4) ► January (3) ► 2009 (37) ► November (4) ► October (4) ► September (2) ► August (4) ► July (3) ► June (4) ► May (1) ► April (1) ► March (1) ► February (13) ► 2007 (6) ► September (5) ► January (1) ▼ 2006 (20) ▼ November (14) Does the Vista view include ROI?
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2009] Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 17, 2010
    [2009] Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [2009] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [2009] Turning Web Site Visitors into Paying Customers
    www.avidian.com Clear Service-CRM Suite End-to-end web-based CRM,Billing, Sales, Document Mgmt,E-Marketing and Member Mgmt www.clearservice.com Technorati Blog Top Sites Technology blogs Awards Online MBA Rankings © 2009 CRM Mastery e-Journal| Get Customized with IDW Publishing Thesis DIYthemes.
  • WEBMARKETCENTRAL  |  FRIDAY, AUGUST 1, 2008
    [2009] Best of 2008 (So Far) - SEO Guidance, Part 2
    Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. If done responsibly, [SEO] can be a great thing.” What you need to know about SEO in 2009 by BlogStorm Patrick Altoft notes that by the time an SEO strategy becomes popular, it generally doesn't work anymore. So here are several more of the best SEO-related pieces from 2008 thus far.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [2009] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
  • VIDYARD  |  FRIDAY, SEPTEMBER 11, 2015
    [2009] A Comprehensive Guide to Using Video Before, During, and After Events
    Since boarding the digital bus in 2009, it’s become less old-school journalism and more new-school embedded journalism. Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [2009] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
    Seth Godin’s TED talk on “tribes” is as relevant today as in 2009 when he gave it. TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing "ideas worth spreading.” ” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references. But there are some TED talks that can really do a lot to help nonprofit marketers, in particular.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile. “We may have all come on different ships, but we’re in the same boat now.”. Today is our national day to honor Dr. Martin Luther King Jr.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [2009] The Ultimate List: 24 of the World’s Largest Social Networks
    A 2009 study of 1000 people found out that the main social network in France is Copains d’Avant. In 2009, Zoo was announced the largest social network in Greece. Nowadays, when we talk about social media, we usually mean Twitter and Facebook. Sometimes, we include YouTube, LinkedIn and Foursquare in that category. But we rarely consider the existence of global social networks.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [2009] Personalize, Challenge & Engage
    You have two options 1. Receive a sure $800 that I am offering you 2. Take a chance with an 85% chance for you to win $1,000 Which do you choose? If you are like most, you selected 1, the sure bet, but mathematically, choice 2 and taking a chance is actually worth more. So why do most select the sure bet? Emotionally the chance for loss is weighed higher than logic would dictate, and most avoid the risk and choose the sure bet. Decisions are a combination of Logic + Emotion.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [2009] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. You''ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. In fact, before brands started cramming messages into every communication channel on earth (some even in outer space), "advertising" was simply a helpful suggestion for something you might need -- like soap, for instance.
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [2009] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    Salesforce has invested in more than 100 enterprise cloud startups since 2009.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [2009] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    According to those at the launch announcement last week (held in the Menlo Park garage where Google was founded), Hummingbird is “the biggest overhaul to their engine since the 2009 ‘Caffeine’ overhaul (which focused on speed and integrating social network results into search) and that it affects ''around 90% of searches.’ This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [2009] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right. Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [2009] How 3 Insurance Companies Took Content Marketing by Storm
    And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. “Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. “Insurance is not a high-interest category for someone aged 18 to 35. They want to spend as little time as possible thinking about insurance.” ” On the surface, the perception of the insurance industry can be a huge hurdle.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [2009] Blog Marketing Tactics - 10 Tested, Proven Ideas
    Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Sample image from 2009 blogger quotes project 7.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 4, 2012
    [2009] Social Business Q&A: 10 Questions with Augie Ray
    In 2009, the challenge was to get companies to start listening and responding on Facebook and Twitter. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. Maybe it inspires, or perhaps it irritates.
  • HUBSPOT  |  SUNDAY, DECEMBER 13, 2015
    [2009] Long Live Britney & Pepsi: 10 of the Most Memorable Celebrity Sponsorship Deals
    The brand renewed the relationship in 2009 right before introducing us to the "T-Mobile girl.". This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Nike recently announced that it has signed a "lifetime" deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 25, 2010
    [2009] The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine
    Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Any revenue-focused executive who can’t reliably deliver on his or her revenue commitments will soon be out of a job.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [2009] Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller
    Close to half of business users now define spam as “any email from a company they do business with, but that is sent too frequently.&# (Source: MarketingSherpa 2009). For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [2009] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    2009: FDA 2.0. The FDA took on online drug advertising in 2009, sending out more than a dozen warning letters to pharmaceutical companies who were buying up sponsored search engine links. For more information on the 2009 crackdown on sponsored links, check out this article from Search Engine Land. Also in 2009, direct-to-consumer marketing spending for the pharmaceutical industry dropped for the first time since the late 1990s -- from $5 billion in 2007 to $ 4.5
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [2009] A Shortish History of Online Video
    As with any medium, YouTube celebrities also began to emerge, with the popular Fred being the first channel to reach 1 million subscribers in 2009. In the years following World War II, a strange and exciting new technology emerged. Moving pictures … in your living room. Showing eager audiences moving pictures was nothing new — people had been watching nickelodeons since the 1800s, and theatres were showing silent films and “talkies” well into the dawn of the 21st century.
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [2009] 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
    A Nielsen Study in 2009 found that the average short-term return on marketing investment was about 1.09. There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [2009] 8 Key Mobile Marketing Trends
    million by year-end 2010, increasing by nearly 50 percent from 2009. This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments.
  • CONTENTLY  |  TUESDAY, MAY 16, 2017
    [2009] Mozilla’s CMO on Lazy Marketers, Battling Trump, and the Future of the Open Web
    Mozilla’s Firefox phone and OS was a gigantic flop , and it’s share of desktop browser traffic has fallen from a peak of about 30 percent in 2009 to 11.8 Five years ago, Jascha Kaykas-Wolff sat in a board room, wondering if he’d wasted his life as a marketer. Every time he took a new job, he was filled with the promise of making a positive impact on the world.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 14, 2013
    [2009] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. You do not want to ignore this channel of increasing traffic. When thinking about your nonprofit’s website and how these Millennials are interacting with your organization, do not forget the mobile experience.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [2009] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Olivier Blanchard serves up an entertaining and informative rant about the continued inability or refusal of many social media professionals to explain the ROI of social media, writing “As annoying and curious as it was, back in 2009, when so many so-called ‘experts’ and ‘gurus’ couldn’t figure out how to explain, much less determine the ROI of anything relating to social media, it is inexcusable today.”
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [2009] 27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data]
    They point out that annual revenue growth from 2009 to 2010 was 154%. Did you hear? You probably heard.just about everywhere. Facebook filed their S-1 yesterday, and is charging full steam ahead to their much anticipated IPO. Many of us have been poring over the juicy details that were revealed in the S-1 -- Facebook revealed revenue and profitability numbers, mind blowing usage metrics, and the even more astonishing take-home pay of some of their employees.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [2009] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.
  • THE ROI GUY  |  MONDAY, NOVEMBER 14, 2011
    [2009] SMB a New Year Bright Spot for IT Sales and Marketing?
    According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. Hopes for the much anticipated economic recovery in 2011 were recently dashed as the European debt crisis proved worse than anticipated, and the US credit downgrade added additional uncertainty.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 1, 2012
    [2009] B2B and the tourism industry: Why mobile is key to successful digital strategy
    In fact a larger proportion of business travelers use mobile than B2C travelers and more and more of business travelers are shifting their attention exclusively to mobile – the percentage of B2B travelers using mobile devises to find travel information is up from 25% in 2009 to 57% in 2012.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [2009] 26 Mind-Blowing Black Friday Statistics [Data]
    Some 34 percent of shoppers said they plan to shop on Black Friday, the day after Thanksgiving, up from 31 percent last year and 26 percent in 2009. Black Friday. It's the biggest shopping weekend of the year, and today marks the busiest day of the entire holiday season. As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [2009] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Yes, yes, that’s exactly what the Queensland Board of Tourism did in 2009 in a remarkable campaign that relied on a most unlikely media channel -- the "Jobs" section of newspapers. re·mark·able.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [2009] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    It wasn''t until 2009 that JetBlue customers started asking too many customer support questions on Twitter for the small team to handle without help. But between May and August of 2009, something kind of crazy happened: @JetBlue''s Twitter follower count doubled from 500,000 to over a million in just a three-month period. When you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? How helpful do you think their answer will be?
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [2009] 6 Branding Mistakes Undermining Your Company's Image
    For example, Disney came under fire in 2009 for releasing Hannah Montana -branded cherries. In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [2009] 4 Social Media Methods for Generating Word of Mouth
    billion coupons in 2009, a 27% increase from the year before). Want to get people talking? Want to use social media to generate word of mouth? Here’s a secret: there are really only 4 ways to do it: Social Media Tool #1: Value. I don’t know about you, but I could go for a Grand Slam Breakfast from Denny’s. Bacon and eggs. The truth is, I stayed far away from Denny’s – until they offered me a free meal. How about two pieces of Kentucky Grilled Chicken?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [2009] Study: B-to-B Marketers Lagging With Social Media
    2009 Eddie and Ozzie Awards Winners. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [2009] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%)… Best Web and Landing Page Design Tips of 2009 - Webbiquity , April 14, 2010 Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Best Search Engine Marketing Tips of 2009, Part 2 , April 7, 2010. Best of B2B Marketing. April 2010.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, FEBRUARY 2, 2010
    [2009] Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January
    I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. So, I was interested when I came across this information in the Eccolo Media 2009 B2B Technology Collateral Survey Report: “We were curious if respondents would find value in white paper content presented in alternate forms — specifically, in audio form via a podcast, or in a webinar.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [2009] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    If your web presence screams 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations. This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [2009] Why Introverts Make Great Leaders
    In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. At this moment, there is an article making the rounds called " The Confidence Gap." The premise of "The Confidence Gap" is that there exists a divide between those who lead and those who stagnate, and it all comes down to -- I’m not ruining any plots here? -- confidence. There’s more to it, of course.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [2009] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
    Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? Interest Lists allow users to organize updates into separate topics from a collection of fan pages and public figures who have the subscribe button enabled on their profile.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [2009] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [2009] Why Investigative Journalism Should Be Part of Your Content Strategy
    Laura Ling and Euna Lee aren’t smalltimers—they were imprisoned in North Korea when investigating human trafficking in 2009. The recent Oscar-winning film, Spotlight , raised an important question. With today’s version of All The President’s Men making headlines about the intrinsic moral value of investigative journalism, people asked: With its clear importance in society, why isn’t investigative journalism a big thing anymore?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [2009] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Welcome to 2015, where the world of search is a completely different game.
  • THE ROI GUY  |  WEDNESDAY, APRIL 21, 2010
    [2009] Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns
    In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Today’s buyers are more conservative than ever, demanding that any investment they make drive tangible savings and business value – a fundamental change called Frugalnomics. Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [2009] 75 Interactive Infographic Examples to Inspire 2017
    In 2009, for the first time, the number of Americans ditching their car was greater than the number purchasing new ones? Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, for good reason. Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. .
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