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  • B2B MARKETING DIRECTIONS  |  SUNDAY, SEPTEMBER 24, 2017
    [2009] Research Says "Bullies" Dictate Most Buying Decisions
    Specifically, B2B buying is all about minimizing fear by eliminating risk." ( The BuyerSphere Project , 2009). The conventional wisdom is that B2B buying decisions are made by buying groups that must reach a consensus. New research says the conventional wisdom may be wrong. A recent study sponsored by DiscoverOrg and conducted by Steve W.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [2009] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Best Facebook Marketing Tips and Guides of 2009. It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 27, 2018
    [2009] Making a Case for the Edgy Brand Voice
    In 2009, animal rights organization People for the Ethical Treatment of Animals (PETA) sparked controversy with its “Save the Whales” billboard, which featured a cartoon of an overweight woman accompanied by a tagline that read: “Lose the blubber.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 18, 2015
    [2009] Why You Should Be Able to Explain Your Content Strategy in 3 Sentences Or Less
    Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Someone asks you what your company’s media site is about—how long does it take you to explain it to them? If it takes you more than two or three sentences to explain your content strategy, chances are you’re overcomplicating things.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [2009] Top 24 B2B Marketing Posts in February
    Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Best of B2B Marketing. February 2010.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [2009] Directory of Social Networks for Learning Professionals
    Challenges 2009 : The EDUCAUSE Top Teaching and Learning. Centre for Learning & Performance Technologies. Knowledge, Skills and Tools for the Learning 2.0 CONTACT. GUEST MAP. JANE HART. WRITING & SPEAKING. CONSULTANCY. LEARN TECH NEWS. LEARN TECH LIBRARY. LEARNING TOOLS DIRECTORY. 100 TOOLS. TOP 10 TOOLS LISTS. 25 TOOLS. NEW TOOLS FOR LEARNING CLUB. DIRECTORY OF. LEARNING PROFESSIONALS ON TWITTER. DIRECTORY OF SOCIAL NETWORKS FOR. LEARNING PROFESSIONALS. SOCIAL LEARNING.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [2009] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2009] 5 Proven Strategies for B2B Social Media Marketing
    The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [2009] 5 Proven Strategies for B2B Social Media Marketing
    The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [2009] 4 Social Media Methods for Generating Word of Mouth
    billion coupons in 2009, a 27% increase from the year before). Want to get people talking? Want to use social media to generate word of mouth? Here’s a secret: there are really only 4 ways to do it: Social Media Tool #1: Value. I don’t know about you, but I could go for a Grand Slam Breakfast from Denny’s. Bacon and eggs. The truth is, I stayed far away from Denny’s – until they offered me a free meal. How about two pieces of Kentucky Grilled Chicken?
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [2009] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. “… we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas. We recognize that not all ideas work, and that’s OK. The process allows people to put their ideas forward in a safe environment.
  • ZOOMINFO  |  WEDNESDAY, MARCH 21, 2018
    [2009] 3 Ultra-Effective Types of B2B Blog Posts
    Consider this: In 2009, when researchers examined readers’ responses to headlines, they found that people preferred headlines that were both creative and uninformative. When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 7, 2017
    [2009] Less Brand, More Identity: The Zombie Business Cure
    Melissa gives plenty of examples of problematic brands, including the 2009 story of the self-proclaimed “friendly skies” airline, United, refusing to replace a passenger’s guitar damaged by its employees. (As No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JUNE 6, 2018
    [2009] Google Leaders Share How to Improve the Mobile Experience
    Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. But search users have high expectations – they expect the exact information they seek to be immediately available in an easy-to-comprehend way in a format they prefer. How can you adequately put users who have such high expectations first?
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 10, 2017
    [2009] Building an Audience Is Not a Chore: 5 Brands That Began with Content
    And as Mint’s head-spinning success story unfolded from 2007 to 2009, experts intensively analyzed the “how.” What is Star Wars, truly? Is it a film franchise? Or a great marketing and content strategy? The answer depends on whom you ask. My nine-year-old nephew would say it’s the best evolving narrative of all time. As a marketer, I know there’s more to the story.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [2009] 3 Characteristics of Successful Modern-Day Press Releases
    Press release views on PR Newswire’s web site are 30% higher than the averages recorded in 2009. This is a guest post by Sarah Skerik, PR Newswire’s vice president of social media, and the author of Unlocking Social Media for PR. You can follow her on Twitter at @sarahskerik. About once a month, as I trawl public relations blogs, discussion groups, and Twitter streams, I’ll run across the assertion, “The press release is dead.” ” Is this true?
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [2009] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Yes, yes, that’s exactly what the Queensland Board of Tourism did in 2009 in a remarkable campaign that relied on a most unlikely media channel -- the "Jobs" section of newspapers. re·mark·able.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 3, 2010
    [2009] Frugalnomics Forces Changes in Sales Enablement
    April 2009. As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [2009] Is Marketing Too Busy? The Forgotten Sales Professional
    April 2009 IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do, Jennifer Watson, Content Marketing Institute, Published: September 20, 2010. A recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. Marketers are struggling like never before to meet the needs of a changing market.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 3, 2010
    [2009] Sales Enablement Effectiveness?
    April 2009. Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [2009] The Best FREE White Papers of 2010
    The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line?
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [2009] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    It wasn''t until 2009 that JetBlue customers started asking too many customer support questions on Twitter for the small team to handle without help. But between May and August of 2009, something kind of crazy happened: @JetBlue''s Twitter follower count doubled from 500,000 to over a million in just a three-month period. When you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? How helpful do you think their answer will be?
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [2009] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    A full results list of posts from bloggers commenting on the Twitter policy in 2009 is not going to get you anywhere. Dear marketers of the world. Let me guess -- you've got some kick-butt content on your blog, optimized with specific keywords that have been ranking your company well in search engine results for the past year. You are now banking on these perfectly search engine optimized posts to keep your top-positioned seat on Google search results pages nice and warm for another year.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [2009] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    I ll buy again:) mikel Says: January 2nd, 2009 at 4:39 pm i think you discuss some important subject. thank you for your efforts online computer repair service Says: November 10th, 2009 at 10:45 pm where do i get more information on this Thanks robret thomes _ Tera Freetage Says: October 22nd, 2010 at 6:08 am Being a new blogger, I would like to tell you that you have given me significantly knowledge about it.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [2009] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
    Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? Interest Lists allow users to organize updates into separate topics from a collection of fan pages and public figures who have the subscribe button enabled on their profile.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [2009] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    If your web presence screams 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations. This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [2009] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Welcome to 2015, where the world of search is a completely different game.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 25, 2018
    [2009] How—and Why—to Break Social Media Marketing Out of Its Silo
    In 2009, when I began my career managing social media marketing for clients, it was very simple. When Facebook was introduced back in 2004, it was a college “social network.” ” Users could connect with other users, join chat groups, organize events, and post photos. Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [2009] Why Introverts Make Great Leaders
    In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. At this moment, there is an article making the rounds called " The Confidence Gap." The premise of "The Confidence Gap" is that there exists a divide between those who lead and those who stagnate, and it all comes down to -- I’m not ruining any plots here? -- confidence. There’s more to it, of course.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 1, 2012
    [2009] B2B and the tourism industry: Why mobile is key to successful digital strategy
    In fact a larger proportion of business travelers use mobile than B2C travelers and more and more of business travelers are shifting their attention exclusively to mobile – the percentage of B2B travelers using mobile devises to find travel information is up from 25% in 2009 to 57% in 2012.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [2009] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix.
  • THE ROI GUY  |  MONDAY, JANUARY 10, 2011
    [2009] Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
    Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009.
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [2009] 6 Websites Every Growth Hacker Should Bookmark
    Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least.
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [2009] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population. The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [2009] Google Becomes First Company to Hit 1 Billion Views per Month
    million in 2009, according to a Neilsen survey. Imagine if your website received 1 billion unique visitors a month. Lucky for Google , it doesn’t have to imagine. According to a recent announcement by comScore , a leader in measuring the digital world, Google has just become the first company to reach 1 billion views per month online. Yes, that’s 1 billion people ! The study indicates that in May of this year, unique visitors to Google’s websites rose 8.4%
  • HUBSPOT  |  MONDAY, SEPTEMBER 20, 2010
    [2009] 4 Tips to Increase eCommerce Holiday Sales
    According to a report provided from comScore , the 2009 eCo mmerce Holiday S pending reached $27 billion. The time for eCommerce holiday shopping is quickly approaching, and if you are not already developing your plan to maximize your return on the spike of online sales, you need to start now!! This year will be no different -- and I am willing to bet that this number will rise even higher. Are you prepared to take advantage? Be Prepared for the Online Holiday Rush.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [2009] 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [2009] Is Email Marketing Dead?
    In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. One could easily understand the argument. When social media first pummeled its way onto the scene, three things stood out: It was immediate. It enabled companies to react at the individual level. It had scale. The first two points were what really trounced email initially.
  • ENGAGIO  |  MONDAY, APRIL 2, 2018
    [2009] 10 Books to Make You a Better Marketer
    Publication Date : February 24, 2009. If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. Ask Warren Buffett, Elon Musk, Peter Thiel, Mark Cuban, and countless other uber-successful people, the key to their success, and they’ll tell you it’s reading. Reading allows you to stand on the shoulder of giants. That’s why I believe it’s one of the best investments you can make with your time.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 16, 2010
    [2009] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    April 2009 Sales Enablement: Measuring its Impact. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [2009] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    In 2009, the tribe started using mobile phones and an Open Data Kit to record instances of illegal deforestation and logging in their territory on Google Earth. Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. with country-specific programs ), is looking to amplify its online engagement.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [2009] Before & After: 11 Brands That Gave Their Slogans a Makeover
    FedEx finally adopted the simple yet memorable slogan “The World on Time” in 2009, and keeps it to this day. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Ah, slogans: Those easily identified and often game-changing phrases that can come to symbolize a brand for an entire generation or more.
  • EXO B2B  |  THURSDAY, MAY 3, 2018
    [2009] Content Marketing Strategies: the Blog is More Relevant Than Ever
    And that’s also why Exo B2B has scrupulously kept their blog going since 2009, cumulating more than 400 blog posts … So why talk about this now? Eleven years ago, I was involved in writing a book entitled “ Why blog in a business context ” and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or B2C.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 15, 2011
    [2009] Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [2009] How to Create Marketing That's Actually Helpful [Printable Checklist]
    I won’t spill all the beans for you, but I will sum up the River Pools and Spas like so: while facing “complete financial ruin” at the beginning of 2009, Marcus made the decision to “act like a swimming pool consumer instead of a swimming pool installer.” Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo!
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [2009] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    By the 2009 holiday season -- that massive spike you see -- the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host. You can see in the Google Trends chart that while interest is considerably lower compared to its 2009 heyday, Snuggies are still getting mini-spikes in interest every holiday season. The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 25, 2010
    [2009] The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine
    Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Any revenue-focused executive who can’t reliably deliver on his or her revenue commitments will soon be out of a job.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [2009] Top 10 Advantages of Online Marketing for Professional Services
    As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. For a sign of the times, just look at the explosive growth of LinkedIn.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [2009] Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller
    Close to half of business users now define spam as “any email from a company they do business with, but that is sent too frequently.&# (Source: MarketingSherpa 2009). For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices.
  • HUBSPOT  |  MONDAY, SEPTEMBER 13, 2010
    [2009] 10 Ways to Take Your Clients from “Eh” to Electrified
    This is the model that online print company Vistaprint used to generate over $500 million in revenue in 2009. The following is a guest post by Maribeth Kuzmeski, author of And the Clients Went Wild! How Savvy Professionals Win All the Business They Want Getting new clients can often be stressful and intimidating, but it doesn't need to be. Business development isn't a secret formula, instead it is about doing a few important things well.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [2009] Why Focusing on Blog Word Count Is Stupid
    According to mobiThinking , half a billion people worldwide accessed the mobile web in 2009. Remember that kid in class who always asked your teacher how long his term paper needed to be? Most teachers (the good ones) responded, “However long it needs to be.” ” Length as a poor indicator of content quality rings just as true in business blogging as it did in school. Just compare Brian Solis' latest 1,000-word blog article with Seth Godin's latest 100-word post.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [2009] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 9, 2016
    [2009] Kendra Brown: Unleashed
    This was in 2009, so our main focus was creating a Facebook "fan page" and encouraging people to follow the museum. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better. This week, we’re featuring Kendra Brown , the newest member of Bulldog Solutions’ awesome team of QA Specialists.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 4, 2012
    [2009] Social Business Q&A: 10 Questions with Augie Ray
    In 2009, the challenge was to get companies to start listening and responding on Facebook and Twitter. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. Maybe it inspires, or perhaps it irritates.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 28, 2017
    [2009] Fallacy of the Day
    Perhaps those making the conjecture that Macroeconomic theories are applicable to the development of software may want to start with The Economics of Iterative Software Development: Steering Toward Better Business Results , Walker Royce, Kurt Bittner, and Mike Perrow, Addison-Wesley, 2009. . Estimation is pretentious rationalism, where rationalism does not serve us well (extremistan)(sic) Take only risks you can survive.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile. “We may have all come on different ships, but we’re in the same boat now.”. Today is our national day to honor Dr. Martin Luther King Jr.
  • HUBSPOT  |  FRIDAY, NOVEMBER 12, 2010
    [2009] How a Senator Uses Social Media
    Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. At 29, Benjamin Downing is Massachusetts’s youngest current State Senator, and serves the largest Senate district in the Commonwealth, representing 48 communities in Berkshire, Hampshire and Franklin Counties.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [2009] How to REALLY Increase B2B Blog Traffic
    Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic.
  • HUBSPOT  |  SUNDAY, DECEMBER 13, 2015
    [2009] Long Live Britney & Pepsi: 10 of the Most Memorable Celebrity Sponsorship Deals
    The brand renewed the relationship in 2009 right before introducing us to the "T-Mobile girl.". This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Nike recently announced that it has signed a "lifetime" deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [2009] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Olivier Blanchard serves up an entertaining and informative rant about the continued inability or refusal of many social media professionals to explain the ROI of social media, writing “As annoying and curious as it was, back in 2009, when so many so-called ‘experts’ and ‘gurus’ couldn’t figure out how to explain, much less determine the ROI of anything relating to social media, it is inexcusable today.”
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 16, 2008
    [2009] The Recession is Here - Time to Become an Eco-Marketer
    During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [2009] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment.
  • VIDYARD  |  MONDAY, DECEMBER 14, 2015
    [2009] Tracking Video Music Trends: How to Stay Current
    NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. Finding captivating, relevant and creative new music for your video is challenging. On the one hand, the information age has brilliantly streamlined music discovery. Information technology has made new sounds and music accessible in ways like never before.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [2009] How To Optimise Your WordPress Ping List
    Thanks for sharing… will definitely retweet! :’) [link] WordPress Articles for June 02 2009 | WPStart.org [.]
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, OCTOBER 9, 2016
    [2009] Why Marketers Must Beware of Bad "Research-Based" Conclusions
    The chart shows that from 2000 through 2009, there was a strong correlation (r = 0.992558) between the divorce rate in Maine and the per capita consumption of margarine in the United States. If you're a B2B marketer, you probably read survey reports on a fairly regular basis. They have become popular marketing tools for companies that provide marketing-related services and/or technologies.
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
  • CONTENT STANDARD  |  MONDAY, APRIL 6, 2015
    [2009] SEO Tips to Reach the Modern Searcher
    He shares a glimpse into the state of search in 2008, including the launch of the then-new Chrome browser and Android operating system, and discusses Google’s plans for 2009. During its short lifetime, content marketing has matured from product- pushing to problem solving. No longer stuck in a phase of youthful selfishness, content marketing has developed an empathetic mentality needed to become what people love. But not every content strategy has matured at the same rate.
  • CONTENT STANDARD  |  FRIDAY, MAY 15, 2015
    [2009] 4 Brands that Get the Importance of Mobile Content Marketing
    Uber came on the scene in 2009 and has single-handedly revolutionized the car service industry with its mobile app. For years now, we’ve been hearing that mobile search will overtake desktop in the near future. It seems that day has finally come—at least to a degree. According to a recent study by comScore, mobile Internet usage has surpassed desktop usage , largely thanks to apps. So what does this mean for marketers everywhere?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 18, 2015
    [2009] Why You Should Be Able to Explain Your Content Strategy in 3 Sentences Or Less
    Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Someone asks you what your company’s media site is about—how long does it take you to explain it to them? If it takes you more than two or three sentences to explain your content strategy, chances are you’re overcomplicating things.
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 5, 2011
    [2009] Sales Enablement and The Economic-Buyer
    April 2009. With two recessions over the past 10 years, buyers have become more focused on quantifiable bottom-line proof points for most large investments. Even though a recovery is at hand, there remains significant pressure to do-more-with-less, and the economic buyer is firmly in control, demanding even more financial accountability on each purchase.
  • THE ROI GUY  |  THURSDAY, DECEMBER 9, 2010
    [2009] Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?
  • THE ROI GUY  |  THURSDAY, DECEMBER 23, 2010
    [2009] Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • THE ROI GUY  |  THURSDAY, JANUARY 20, 2011
    [2009] Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    [2009] Attack of the Customers: The Pampers Dry Max Crisis
    So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall. If you’d like to be notified when the book is available, please comment below or drop me a line.
  • CONTENT STANDARD  |  MONDAY, JUNE 20, 2016
    [2009] How Your Digital Marketing Strategy Can Transform Your Storefront
    In the middle of the scale, we might look at IKEA, who has been using a store app since 2009 that allows users to navigate store layouts, scan items, and look at sample room arrangements all while wandering one of their stores. Growing up, my parents were easy-going consumers. They hit all the regular suburban rhythms: grocery store for food, hardware store for home repair and improvement, strip mall restaurants and movie theater for entertainment.
  • ABERDEEN  |  TUESDAY, MARCH 28, 2017
    [2009] Content Marketing: Is it Something or Is it Nothing?
    ” Now, to be fair, even though I have had a “Director of Content Strategy” title for many years and have essentially made my living since 2009 doing things related to “content marketing,” I am actually sympathetic to his main point: The hype has been outrageous ever since content marketing became a thing and the word “content” is so generic that it can mean anything. A couple weeks ago, I came across this post and it really stuck in my craw.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [2009] Personalize, Challenge & Engage
    You have two options 1. Receive a sure $800 that I am offering you 2. Take a chance with an 85% chance for you to win $1,000 Which do you choose? If you are like most, you selected 1, the sure bet, but mathematically, choice 2 and taking a chance is actually worth more. So why do most select the sure bet? Emotionally the chance for loss is weighed higher than logic would dictate, and most avoid the risk and choose the sure bet. Decisions are a combination of Logic + Emotion.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [2009] 4 Reasons Why Rapper Nicki Minaj Should Manage Your Brand
    in 2009. Ever since rapper Nicki Minaj ’s debut album, Pink Friday , has been topping the charts, it’s been all anyone could talk about. Even business publications like The Wall Street Journal , Black Enterprise , and Forbes have taken a stab at deciphering Minaj’s success and, perhaps, rightfully so. Nicki Minaj entered the pop and hip-hop mainstream in 2010, at a time where there were no prominent female rappers and few had been reasonably successful in past decades.
  • LISTENLOOP  |  THURSDAY, FEBRUARY 2, 2017
    [2009] Account-based Everything, Measuring ROI, and the Future of ABM
    Marketo was founded in 2006 and didn’t really hit traction until probably 2009. In 2009, you had early adopters, and then you had your big wave in 2011-2012 and onwards. ListenLoop’s CEO, Rodrigo Fuentes, and Engagio’s Director of Marketing, Charlie Liang, talk account-based everything in this week’s video. You’ll learn ABM strategies, KPIs and challenges in orchestrating your account-based everything strategy.
  • HUBSPOT  |  FRIDAY, APRIL 8, 2011
    [2009] Transformation Secrets of a Online Marketing Agency #MTW
    Ten years later, in 2009, he began to notice a shift in the way companies were spending their marketing dollars. When Daniel Lynton founded his web design company, LyntonWeb , in 1999, his mission was simply to build websites for his clients. At that time, he was the owner and founder, head of business development, designer, developer, and account manager for all projects.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [2009] Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement
    What brought you to Chartbeat in 2009? In 2014, Tony Haile was in the midst of leading a publishing revolution. As CEO of Chartbeat, a web analytics company, he pushed the industry past the pageview and toward metrics that valued quality over quantity. His Time article “ What You Think You Know About the Web Is Wrong ” was a call to arms: “We confuse what people have clicked on for what they’ve read. We mistake sharing for reading,” he wrote.
  • SNAPAPP  |  THURSDAY, MAY 19, 2011
    [2009] How Facebook and Twitter Affect SEO
    In the years since social media's rise to prominence, search engines have experimented with ways to display Twitter and Facebook content on search results pages, such as Google's 2009 foray into " real time search ", displaying tweets on a breaking news topic at the top of the search results page. One of the indirect benefits of SnapApp is improved visibility in organic search engines, such as Google and Bing.
  • CHIEFMARTECH  |  THURSDAY, JANUARY 18, 2018
    [2009] 11 Habits of Highly Effective Marketing Technologists
    According to IDC, data will expand 44-fold from 2009 to 2020 to reach an astounding 35.2 The following is a guest post by Anand Thaker , CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [2009] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    percent of marketing budgets in 2009 to 11.7 In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags.
  • THE ROI GUY  |  MONDAY, NOVEMBER 14, 2011
    [2009] SMB a New Year Bright Spot for IT Sales and Marketing?
    According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. Hopes for the much anticipated economic recovery in 2011 were recently dashed as the European debt crisis proved worse than anticipated, and the US credit downgrade added additional uncertainty.
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [2009] The Sequel Paradox, in 11 Charts
    Reboots, like 2009’s Star Trek , typically earn more money than their predecessors. How important is originality in filmmaking? Instead of heading to the theater for Batman vs. Superman or My Big Fat Greek Wedding 2 last week, I took a painstaking look at the data on 600 recent movie sequels to find out. This is apparently how nerds spend their spare time.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [2009] How a Small VC's Commitment to Content Made a BIG Difference
    In 2009, we began executing our own inbound marketing strategy, which initially focused on a three vehicles for creating and disseminating relevant, unique, and value-added content : OpenView Labs : This site would be our content hub, aggregating the best ideas and insight from our own team and top industry experts. This is a guest post written by Brian Zimmerman.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2009] How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
    New Top-Level Domains Expected in 2009. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. « Virtualization.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [2009] 6 Branding Mistakes Undermining Your Company's Image
    For example, Disney came under fire in 2009 for releasing Hannah Montana -branded cherries. In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.
  • EMEDIA  |  FRIDAY, JUNE 2, 2017
    [2009] How I Learned to Stop Worrying and (Sorta) Love the Phone
    I Haven’t Checked Voicemail Since 2009. When it comes to personal phone calls, I ask my friends and acquaintances to follow the Slate Rule : If you haven’t seen me naked, send me a text instead. Business calls have a slightly lower standard (also from Slate): “Have I ever seen this person across a lunch table?”. I straddle the line between very young Gen Xer and very old millennial.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [2009] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
    FollowFriday started in January 2009 as a way to recommend other Twitter users to your followers. This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Didn''t understand what I just said? Don’t worry -- that used to be gobbledygook to me, too. Twitter’s been busy since its first tweet in March 2006 , as it recently filed for an IPO and has boasted over 50 million tweets per day.
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [2009] 8 Ways to Instantly Improve the Quality of Your Marketing Content
    If you're grabbing a social media statistic, for instance, it doesn't do much good if it's from 2009. Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here.
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [2009] The Evolution of Language: How Internet Slang Changes the Way We Speak
    from December 2009 to May 2011. Every year, hundreds of new words and phrases that come from internet slang are added to the dictionary. Some of them are abbreviations, like FOMO (Fear Of Missing Out) and YOLO (You Only Live Once). Others are words that have been stretched into more parts of speech than originally intended -- like when "trend" became a verb ("It''s trending worldwide").
  • CONTENTLY  |  TUESDAY, MAY 16, 2017
    [2009] Mozilla’s CMO on Lazy Marketers, Battling Trump, and the Future of the Open Web
    Mozilla’s Firefox phone and OS was a gigantic flop , and it’s share of desktop browser traffic has fallen from a peak of about 30 percent in 2009 to 11.8 Five years ago, Jascha Kaykas-Wolff sat in a board room, wondering if he’d wasted his life as a marketer. Every time he took a new job, he was filled with the promise of making a positive impact on the world.
  • EXO B2B  |  THURSDAY, OCTOBER 12, 2017
    [2009] Can you spend 4 minutes reading this post?
    We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [2009] What Makes a Presentation Great? Deconstructing an Awe-Inspiring TED Talk
    Since he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. His presentation is the most popular TED Talk on business or marketing by a long shot. In fact, it is the second-most viewed TED Talk ever, surpassed only by Ken Robinson’s 2006 education-focused address on how schools kill creativity. Some speeches feel like magic. They grab our attention and carry us through to the point of realization.
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