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  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [2009] A Marketer's Guide to Complying With EU Cookie Laws
    It's a question that many government organizations are starting to consider; in fact, the European Union took up the issue back in 2009. From its date of passage in 2009, EU member nations have had time to formulate and implement their own legislation. We've come a long way, baby. Remember when web and marketing analytics were just about measuring the number of times your page loaded? What hogwash.
  • DISCOVERORG  |  THURSDAY, MAY 11, 2017
    [2009] How Data is Democratizing Growth and Driving Disruption
    The data virtualization company, founded in 2009, decouples data from infrastructure for improvements in business resiliency, agility, and access to the cloud. Launching and growing a business has never been easy, but it used to be a lot harder. Not long ago, large enterprises—with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [2009] Eight Factors to Consider When (Re)Launching a Business Blog
    According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 7, 2017
    [2009] Turn Brand Loyalists into Brand Advocates
    When I bought my first iPhone and MacBook Pro in 2009, I knew I was an Apple Geek for life. Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I I NEVER would buy a PC. Too unreliable.”. Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life depended on it.”.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [2009] Why Failing to Fact-Check Could Ruin Your Content Marketing
    When I worked at Vanity Fair for six weeks, I shared fact-checking duties for Andrew Ross Sorkin’s November 2009 story about the 2008 financial collapse. My name is Cara, and I’m a recovering fact-checker. After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 1, 2009. Created: June 20, 2009. Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [2009] Why Millennials Are Resistant to Advertising and Politics
    A 2014 survey of Millennials by Reason-Rupe confirmed these negative perceptions, noting that our government has a high potential for corruption: 66% say the government is inefficient and wasteful (up from 42% in 2009). Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [2009] 6 Reasons Why We Embraced Inbound Marketing
    In 2009, Ford engaged in unprecedented dialogues with consumers, spending roughly one-quarter of their marketing dollars on digital and social media. This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. You can follow Ron on Twitter or via the Strategic Marketing blog. Don't get me wrong. My business partner, Joe Ruiz, and I have always had a great professional "marriage." With 70 plus years of combined marketing expertise, we've had a good ride.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [2009] 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [2009] What Stephen Hawking Can Teach You About Social Media Marketing Strategy
    He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. by Maria Pergolino Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. One of his books, A Brief History of Time, was on The Sunday Times best-seller list for 237 weeks—a record that still stands.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 26, 2017
    [2009] Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic
    since 2009 when I played miner. Crypterium is a cryptobank with the goal of turning the impenetrable volatile world of cryptocurrency into a contactless payment platform that’s as easy-to-use as the Starbucks App is for buying coffee–providing cryptocurrencies to mainstream everyday users.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [2009] 10 Ways to Optimize Your Lead Conversion Rate
    80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales.
  • HUBSPOT  |  FRIDAY, JANUARY 28, 2011
    [2009] Prepare for the Year of Mobile, This Time for Real
    Two years ago, 2009 was announced as the year of mobile marketing. When we entered 2010, the marketing community again held our breath for that moment of utter mobile innovation. Now that 2011 is here, everyone is sure this will be the year of mobile. Or is it? These hopes and hesitations were thoroughly discussed during the mobile marketing session at MarketingSherpa’s 2011 Email Summit.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [2009] 10 Clever Website Error Messages From Creative Companies
    Well, back in 2009 Google created Google Wave to combine email, instant messaging, wikis, web chat, social networking, and project management. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [2009] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    A proprietary name for) a digital payment system introduced in 2009, having its own unit of account; the unit of account of this system. The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 26, 2011
    [2009] For ranking algorithms, AdAge is no Google
    One especially well-written piece alleges that one high-ranking blog under the new AdAge ranking system has not been updated since 2009. Image by dpstyles™ via Flickr. As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only if you want them to actually work. All this was brought to mind recently when Advertising Age (“AdAge” to the in crowd).
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [2009] 6 Websites Every Growth Hacker Should Bookmark
    Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [2009] Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
    Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video. This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino's Goes Real Time. The first example came from Domino's Pizza. We've also discussed the company's reinvention through a series of innovative marketing campaigns including a brand new pizza recipe.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 12, 2017
    [2009] Are You Ready for Content Marketing in 2018? 60+ Predictions
    Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track. It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [2009] Brand and Demand Convergence Required
    2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. by Rick Siegfried I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Marilou Barsam, TechTarget’s SVP of Client Consulting & Corporate Marketing, spoke to the concept of “convergence.”
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [2009] 12 Revealing Marketing Stats About Facebook for Business
    2) How does that compare to business owners' opinion of Facebook marketing in 2009? Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I I see some real potential here for business owners.". That's cool. Well, how do you feel about the idea now? Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between?
  • CONTENT STANDARD  |  WEDNESDAY, MAY 6, 2015
    [2009] How Morgan Stanley’s Content Marketing Tells Branded Human Stories
    After approaching $40 million on media spend in 2009, the company scaled back considerably: Last year, Morgan Stanley only invested $10.3 A new content-heavy campaign tells the story of Morgan Stanley’s brand in a different way—by presenting the company as a driver of positive human change around the world. “ Capital Creates Change ” is designed to revitalize Morgan Stanley’s reputation and relationship with the public.
  • CONTENT STANDARD  |  THURSDAY, JULY 23, 2015
    [2009] Erasing Digital Publishing Imperfections from Your UX Design
    The researchers examined over a million Pinterest images posted between 2009 and 2011, and determined that red, purple, and pink improved the rate at which people shared content on the platform. We’ve all been there—you’re surfing the five sites you bookmarked, and then all of a sudden something catches your eye. It is unlikely that you’re thinking, “Wow, that is some great digital publishing.”
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [2009] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    Honda fans have been sharing hundreds of pictures, stories, and videos showing their love of Honda since their Facebook page was created back in 2009. With Valentine’s Day quickly approaching and the New Year finally at a lull, what better time than now to focus on loving your customers? Now that 2015 game plans and budgets are finally behind us, February should be a time to dedicate towards slowing down and really focusing on appreciating your customers.
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [2009] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    According to IDC’s 2009 Tech Marketing Benchmarks, large enterprises have gotten the message that sales enablement is required to drive sales effectiveness, with more than 80% of enterprises with $5 billion plus in revenue now have a sales enablement role in their organization.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 25, 2010
    [2009] How does Time affect Marketing Accountability?
    In addition, 8 in 10 marketers (79%) indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009. While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. Where is the disconnect?
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    [2009] Attack of the Customers: The Pampers Dry Max Crisis
    So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this fall. If you’d like to be notified when the book is available, please comment below or drop me a line.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [2009] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
    Seth Godin’s TED talk on “tribes” is as relevant today as in 2009 when he gave it. TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing "ideas worth spreading.” ” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references. But there are some TED talks that can really do a lot to help nonprofit marketers, in particular.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [2009] The 2011 #Nifty50 Top Twitter Men Reprise
    What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [2009] Use a Mobile-Friendly Course Catalog for Better Recruiting
    The university first put their undergraduate catalog online as PDFs in 2009. Since the first one in 2009, we’ve improved on the technology,” said Lynn Zawie, the school’s Web Production Coordinator. note: This guest post was written by Lance Merker, president and CEO of OmniUpdate. A version of this article originally appeared in Career College Central. OmniUpdate’s OU Campus is the leading web content management system for higher education institutions.].
  • BIZNOLOGY  |  MONDAY, JANUARY 17, 2011
    [2009] Can social media be the new white hat SEO technique?
    Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Image via CrunchBase. by Chris Abraham. Several months ago, I met up with Mike Moran in New York and we were chatting about search. Well, at first, we were getting to know each other.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2009] B2B Marketers Have Little Social Media Engagement
    Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [2009] 10 Brands Show Us How Email Marketing is Done
    Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts.
  • ZOOMINFO  |  SUNDAY, FEBRUARY 4, 2018
    [2009] The B2B Sales Rep’s Guide to Twitter
    On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. 7 years later, sales professionals are still debating the merits of social selling. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack ? We say, it all depends on how you use it. The Trouble with Twitter as a Sales Tool.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [2009] The Resurgence of Email Marketing
    52% of the US population now check email on their mobile device – this number has more than doubled since 2009, and will likely continue to rise as companies raise expectations about their employees’ accessibility outside the office. When Facebook added inline advertising as part of its venture into the public stock market in 2012, it seemed like email marketing was soon to be a thing of the past.
  • WEBMARKETCENTRAL  |  FRIDAY, AUGUST 1, 2008
    [2009] Best of 2008 (So Far) - SEO Guidance, Part 2
    Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. If done responsibly, [SEO] can be a great thing.” What you need to know about SEO in 2009 by BlogStorm Patrick Altoft notes that by the time an SEO strategy becomes popular, it generally doesn't work anymore. So here are several more of the best SEO-related pieces from 2008 thus far.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [2009] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [2009] The Ultimate List: 24 of the World’s Largest Social Networks
    A 2009 study of 1000 people found out that the main social network in France is Copains d’Avant. In 2009, Zoo was announced the largest social network in Greece. Nowadays, when we talk about social media, we usually mean Twitter and Facebook. Sometimes, we include YouTube, LinkedIn and Foursquare in that category. But we rarely consider the existence of global social networks.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [2009] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. You''ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. In fact, before brands started cramming messages into every communication channel on earth (some even in outer space), "advertising" was simply a helpful suggestion for something you might need -- like soap, for instance.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [2009] The 6 Most Important Social Media Trends of 2017
    That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Par for the course. Facebook shamelessly copied another Snapchat feature? It’s all been going on for years.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [2009] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    According to those at the launch announcement last week (held in the Menlo Park garage where Google was founded), Hummingbird is “the biggest overhaul to their engine since the 2009 ‘Caffeine’ overhaul (which focused on speed and integrating social network results into search) and that it affects ''around 90% of searches.’ This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, OCTOBER 21, 2011
    [2009] Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue
    8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 4, 2010
    [2009] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [2009] The 24 Best Visual Content Creation Tools
    The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [2009] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    When building content, if you link to the same page with different anchor text, in the same article, citing algorithm updates from 2009, Cutts indicates that Google will typically evaluate the only one reference for search relevance. Created: August 20, 2009. Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [2009] B2B and the tourism industry: A strong digital strategy can make the difference
    After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 trillion globally in 2012. However, according to data from the United Nations World Tourism Organization, this upturn is more evident in some areas than others. For the tourism industry a strong B2B online presence plays a vital role in marketing a particular destination.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 22, 2018
    [2009] 5 Ways Bartending Prepares You for a Career in Sales
    Not only are you upselling them from the bottle of box-worthy merlot to a 2009 Chateauneuf-du Pape (fancy French wine) prior to the event, you’re asking them to pay for it at the end. It’s often debated: everyone should work in the service industry at least once in their early career. Those who agree believe service work teaches social and emotional intelligence. In my experience, these soft skills are invaluable, in and out of the hospitality industry.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [2009] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right. Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback.
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [2009] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    Salesforce has invested in more than 100 enterprise cloud startups since 2009.
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [2009] Review: Six Small Business CMS and Web Marketing Systems
    Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development. What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 31, 2010
    [2009] Aprimo Marketing Studio Supports Sophisticated Business Marketers
    Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers. Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. You know who you are. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched.
  • VIDYARD  |  FRIDAY, SEPTEMBER 11, 2015
    [2009] A Comprehensive Guide to Using Video Before, During, and After Events
    Since boarding the digital bus in 2009, it’s become less old-school journalism and more new-school embedded journalism. Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice.
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [2009] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    Large call center and security software company—since 2009. The decision to add “tele” to your arsenal will soon be easy. If you don’t, you’re dead. What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [2009] 2013 Marketing Survey Results: What Worked Best?
    Photo credit: “Concert Crowd (Osheaga 2009) – 30000 waiting for Coldplay” Anirudh Koul , used under a Creative Commons 2.0 In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. It was in this spirit that we at Act-On first set out to do a monthly marketing survey, back in 2011.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 29, 2017
    [2009] The 2010 marketing technology proto-landscape did consolidate by 61%
    But if we say that all of the martech companies on that 2010 proto-landscape started at least 8 years ago (2009) — and many started earlier — and then slide back on this chart two more years (2007-2015), we see that the survival rate of any business for that long was 37.5%. Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 8, 2011
    [2009] How a Global Distributor’s Online Community for Engineers Pays Rich Dividends
    Farnell decided they would fill this real need and thus, element14 was born in June 2009. Building a thriving online community around your social media strategy takes a lot of hard work. Sometimes it feels like you are operating in a vacuum where nobody seems to be listening or responding to your initiatives.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [2009] Best Social PR Guides, Tips and Tools of 2010
    Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit?
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 30, 2011
    [2009] 30 Lessons from 30 Blog Posts in 30 Days
    In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. Though no one’s going to hand me a blogger’s version of their badge, I feel something akin to the mixture of pride and relief all those successful NaNoWriMo writers must be experiencing today.
  • AMBAL'S AMUSINGS  |  FRIDAY, AUGUST 27, 2010
    [2009] How should B2B content differ for Business and Technical Decision Maker?
    B2B Lead Generation Benchmark Study 2009. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker?
  • AMBAL'S AMUSINGS  |  THURSDAY, MAY 27, 2010
    [2009] B2B Content Marketing - Less is the New More?
    B2B Lead Generation Benchmark Study 2009. Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle?
  • INTEGRATED B2B  |  FRIDAY, MAY 8, 2015
    [2009] Inspire customer creativity with innovative case stories
    2009). 1, January–February 2009, pp. B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. But they don’t necessarily communicate that a company is innovative, or encourage customers to innovate with them. Yet there are good reasons why a repertoire of innovation-focused stories can draw in new customers or stimulate new ideas among existing ones. So why not use them to inspire innovation? Showcasing novelty.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [2009] Is Social Media Really Living Up to Expectations?
    Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback.
  • HUBSPOT  |  SUNDAY, DECEMBER 13, 2015
    [2009] Long Live Britney & Pepsi: 10 of the Most Memorable Celebrity Sponsorship Deals
    The brand renewed the relationship in 2009 right before introducing us to the "T-Mobile girl.". This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Nike recently announced that it has signed a "lifetime" deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [2009] Is Social Media Really Living Up to Expectations?
    Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [2009] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    2009: FDA 2.0. The FDA took on online drug advertising in 2009, sending out more than a dozen warning letters to pharmaceutical companies who were buying up sponsored search engine links. For more information on the 2009 crackdown on sponsored links, check out this article from Search Engine Land. Also in 2009, direct-to-consumer marketing spending for the pharmaceutical industry dropped for the first time since the late 1990s -- from $5 billion in 2007 to $ 4.5
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2009] The Word Of The Year Is a #Hashtag
    The winners tend to reflect the zeitgeist at large: In 2009, the word of the year was “Tweet.” The American Dialect Societ y , founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it).
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [2009] 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
    A Nielsen Study in 2009 found that the average short-term return on marketing investment was about 1.09. There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas.
  • MEASURE UP MARKETING  |  WEDNESDAY, FEBRUARY 29, 2012
    [2009] Measuring the Value of Social Marketing and Media
    billion in 2009. Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.
  • MEASURE UP MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [2009] Measuring the Value Social Marketing and Media
    billion in 2009. Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, SEPTEMBER 24, 2017
    [2009] Research Says "Bullies" Dictate Most Buying Decisions
    Specifically, B2B buying is all about minimizing fear by eliminating risk." ( The BuyerSphere Project , 2009). The conventional wisdom is that B2B buying decisions are made by buying groups that must reach a consensus. New research says the conventional wisdom may be wrong. A recent study sponsored by DiscoverOrg and conducted by Steve W.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [2009] 8 Key Mobile Marketing Trends
    million by year-end 2010, increasing by nearly 50 percent from 2009. This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 29, 2012
    [2009] 44+ Mobile Marketing Statistics for the B2B Internet Marketer
    The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011 ( source ). Should B2B marketers be focused on a mobile marketing initiative? We don’t get that question as much as we should. I suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 14, 2013
    [2009] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. You do not want to ignore this channel of increasing traffic. When thinking about your nonprofit’s website and how these Millennials are interacting with your organization, do not forget the mobile experience.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 22, 2014
    [2009] REVTalks Smashes the Executive Knowledge Gap
    Filmed at the 2009 TED Conference in Oxford. Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments. According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. Last year, that number had jumped to over 70%. The aim of RevTalks, a revolutionary revenue marketing summit, is to merge a traditional marketing summit with a leadership conference.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [2009] 27 Startling Pieces of Insider Info Facebook's S-1 Revealed [Data]
    They point out that annual revenue growth from 2009 to 2010 was 154%. Did you hear? You probably heard.just about everywhere. Facebook filed their S-1 yesterday, and is charging full steam ahead to their much anticipated IPO. Many of us have been poring over the juicy details that were revealed in the S-1 -- Facebook revealed revenue and profitability numbers, mind blowing usage metrics, and the even more astonishing take-home pay of some of their employees.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 10, 2012
    [2009] The Ultimate List of The Best WordPress eCommerce Plugins
    Last updated: May, 2009. Last updated: August, 2009. Last updated: November, 2009. What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? How about getting the opinions of 10 experts!
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [2009] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 27, 2018
    [2009] Making a Case for the Edgy Brand Voice
    In 2009, animal rights organization People for the Ethical Treatment of Animals (PETA) sparked controversy with its “Save the Whales” billboard, which featured a cartoon of an overweight woman accompanied by a tagline that read: “Lose the blubber.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [2009] Top 24 B2B Marketing Posts in February
    Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Best of B2B Marketing. February 2010.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [2009] Drop the “Social” Prefix Already…It’s Just “Selling”
    Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on?
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [2009] A Shortish History of Online Video
    As with any medium, YouTube celebrities also began to emerge, with the popular Fred being the first channel to reach 1 million subscribers in 2009. In the years following World War II, a strange and exciting new technology emerged. Moving pictures … in your living room. Showing eager audiences moving pictures was nothing new — people had been watching nickelodeons since the 1800s, and theatres were showing silent films and “talkies” well into the dawn of the 21st century.
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [2009] What Really Matters in B2B Selling
    Steven Woods is the author of Digital Body Language: Deciphering Customer Intentions in an Online World (New Year Publishing, 2009) and chief technology officer for Eloqua, a marketing automation company. A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 18, 2015
    [2009] Why You Should Be Able to Explain Your Content Strategy in 3 Sentences Or Less
    Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Someone asks you what your company’s media site is about—how long does it take you to explain it to them? If it takes you more than two or three sentences to explain your content strategy, chances are you’re overcomplicating things.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [2009] 26 Mind-Blowing Black Friday Statistics [Data]
    Some 34 percent of shoppers said they plan to shop on Black Friday, the day after Thanksgiving, up from 31 percent last year and 26 percent in 2009. Black Friday. It's the biggest shopping weekend of the year, and today marks the busiest day of the entire holiday season. As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales.
  • ZOOMINFO  |  WEDNESDAY, MARCH 21, 2018
    [2009] 3 Ultra-Effective Types of B2B Blog Posts
    Consider this: In 2009, when researchers examined readers’ responses to headlines, they found that people preferred headlines that were both creative and uninformative. When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [2009] Marketing Automation Trends for 2010
    2009 was the year in which Marketing Automation really took off. See also her recent blog post Five B2B Marketing Surprises From 2009. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. I have asked many of the vendors, consultants and thought leaders to give their opinion.
  • EXO B2B  |  THURSDAY, MAY 3, 2018
    [2009] Content Marketing Strategies: the Blog is More Relevant Than Ever
    And that’s also why Exo B2B has scrupulously kept their blog going since 2009, cumulating more than 400 blog posts … So why talk about this now? Eleven years ago, I was involved in writing a book entitled “ Why blog in a business context ” and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or B2C.
  • AMBAL'S AMUSINGS  |  TUESDAY, SEPTEMBER 14, 2010
    [2009] Defy Gravity: Propel Your Business to High-Velocity Growth
    As I said I wrote the book in little over two months, from November 2009 through mid-January 2010. This compares to pre-tax income of $36 million in the second quarter of 2009. There are those who can write and then are those who can "really" write. Rebel Brown belongs to the latter category. I was introduced to Rebel Brown last year by our common buddy Ardath Albee.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [2009] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Yes, yes, that’s exactly what the Queensland Board of Tourism did in 2009 in a remarkable campaign that relied on a most unlikely media channel -- the "Jobs" section of newspapers. re·mark·able.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [2009] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    It wasn''t until 2009 that JetBlue customers started asking too many customer support questions on Twitter for the small team to handle without help. But between May and August of 2009, something kind of crazy happened: @JetBlue''s Twitter follower count doubled from 500,000 to over a million in just a three-month period. When you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? How helpful do you think their answer will be?
  • HUBSPOT  |  THURSDAY, JULY 8, 2010
    [2009] 4 Social Media Methods for Generating Word of Mouth
    billion coupons in 2009, a 27% increase from the year before). Want to get people talking? Want to use social media to generate word of mouth? Here’s a secret: there are really only 4 ways to do it: Social Media Tool #1: Value. I don’t know about you, but I could go for a Grand Slam Breakfast from Denny’s. Bacon and eggs. The truth is, I stayed far away from Denny’s – until they offered me a free meal. How about two pieces of Kentucky Grilled Chicken?
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [2009] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    If your web presence screams 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations. This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [2009] 6 Branding Mistakes Undermining Your Company's Image
    For example, Disney came under fire in 2009 for releasing Hannah Montana -branded cherries. In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [2009] Why Introverts Make Great Leaders
    In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. At this moment, there is an article making the rounds called " The Confidence Gap." The premise of "The Confidence Gap" is that there exists a divide between those who lead and those who stagnate, and it all comes down to -- I’m not ruining any plots here? -- confidence. There’s more to it, of course.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [2009] Facebook Launches 'Interest Lists' (Why Marketers Should Care)
    Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? Interest Lists allow users to organize updates into separate topics from a collection of fan pages and public figures who have the subscribe button enabled on their profile.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [2009] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [2009] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Welcome to 2015, where the world of search is a completely different game.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [2009] Advancing the Revenue Revolution: Why You Need Revenue Performance Management
    For the past three years revenue growth has been the main objective of CEOs according to Frost & Sullivan’s annual 2009 CEO Survey. Here’s something to think about: Even though many publicly-traded companies have been reporting decent earnings during the past couple of quarters, their performance didn’t translate into a much higher stock value.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [2009] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    Digital marketing job listings—specifically those mentioning “digital marketing” or “inbound marketing”—grew more than 800 percent between 2009 and 2015. Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing.
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