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  • THE ROI GUY  |  WEDNESDAY, MAY 12, 2010
    [2009] Wanted: Innovation Gridlock Buster
    From our research, in 2009 innovation and migrations / upgrades suffered as budgets fell victim to the changing economic climate: IT Operations (keeping lights on) - 66% Upgrades and Migrations - 23% Innovative IT Projects - 11% This reversed a promising trend throughout the past decade of increasing innovation spending and reduced on-going operational costs.
  • THE ROI GUY  |  THURSDAY, AUGUST 5, 2010
    [2009] Virtualization Software Cost Overruns at 44% of Large Enterprises
    It should come as no surprise to datacenter managers that virtualization is expected to be the hottest enterprise IT investment area in 2011, with 42% indicating that it’s the highest area of growth since 2009, and with 46% indicating that virtualization and consolidation were top priorities in 2010 into 2011.
  • B2B MARKETING ZONE POSTS  |  MONDAY, APRIL 5, 2010
    [2009] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 21, 2011
    [2009] Eight Factors to Consider When (Re)Launching a Business Blog
    According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 5, 2013
    [2009] Retarget Your Way to Greater Sales
    Behavioral Targeting: An Online Analysis for Efficient Media Planning ; Alice Klever; 2009. The chance to make an online sale is not a one shot deal. If a business visits your site and leaves, you can retarget them to bring them back. Retargeting is not just for business to consumer (B2C) businesses; it is just as effective – if not more – for business to business (B2B) businesses. . What Exactly Is Retargeting? Retargeting is explained easily if you regard your company as the target.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [2009] Why Millennials Are Resistant to Advertising and Politics
    A 2014 survey of Millennials by Reason-Rupe confirmed these negative perceptions, noting that our government has a high potential for corruption: 66% say the government is inefficient and wasteful (up from 42% in 2009). Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [2009] Google Releases Algorithm Update to Punish Copyright Violators
    Google now receives more copyright removal notices every day than they did in all of 2009 (the year they revamped their copyright removal process). That's right! Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. But it's all toward the same end Google has been trying to achieve with its Panda and Penguin updates: Reward the websites that create the best content. And you know what's not good content? Copied content.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [2009] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    2009: The Year of the Software. While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable. Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. abajillion. I’ve switched platforms twice, swapped in at least a dozen templates, and “rebranded” my website with new logos, colors, imagery, and copy more times than I can count.
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [2009] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 27, 2012
    [2009] PowerViews with Dave Munn: The Transformed Marketing Organization
    and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [2009] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    Mobile traffic represents 15% of all internet traffic, versus less than 1 percent in May 2009. Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. And marketers are spending money in the wrong places.
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [2009] New Charts: Bloggers and Blog Readers on the Rise
    In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 26, 2011
    [2009] For ranking algorithms, AdAge is no Google
    One especially well-written piece alleges that one high-ranking blog under the new AdAge ranking system has not been updated since 2009. Image by dpstyles™ via Flickr. As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only if you want them to actually work. All this was brought to mind recently when Advertising Age (“AdAge” to the in crowd).
  • MARKETING ENVY  |  WEDNESDAY, AUGUST 8, 2018
    [2009] CyberInt (Cybersecurity) – An Inbound Marketing Success Story
    In 2009, CyberInt was established – a new cybersecurity company who understood the importance of looking at their clients’ digital activities and assets from the attacker’s perspective. There are thousands of cybersecurity companies worldwide and most are struggling to find the right audience, stand out in the crowd and get their message heard. As if these weren’t enough, recruiting the team of marketers to get the job done is almost mission impossible in itself.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [2009] Why Controlled Content Loses and Free Content Wins
    It’s almost as if they noticed that Blockbuster lost $435 million in the fourth quarter of 2009 and thought: maybe we shouldn’t hurt the people who distribute our product. DVD rental revenue fell 14% from a year ago” and DVD sales were down 13% in 2009. Never in the history of the world has it been easier to get incredible content inexpensively and conveniently. Warner Brothers seems to think that is a dumb trend and is headed in the opposite direction.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 20, 2010
    [2009] What Marketers Can Learn From Facebook "Unfriending" Study
    Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook." What does it take to be removed as a 'friend'? The answers are hardly surprising. Those things that pretty much get you ostracized at a cocktail party, are considered to be poor online behaviors as well.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [2009] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 6, 2015
    [2009] How Morgan Stanley’s Content Marketing Tells Branded Human Stories
    After approaching $40 million on media spend in 2009, the company scaled back considerably: Last year, Morgan Stanley only invested $10.3 A new content-heavy campaign tells the story of Morgan Stanley’s brand in a different way—by presenting the company as a driver of positive human change around the world. “ Capital Creates Change ” is designed to revitalize Morgan Stanley’s reputation and relationship with the public.
  • CONTENT STANDARD  |  THURSDAY, JULY 23, 2015
    [2009] Erasing Digital Publishing Imperfections from Your UX Design
    The researchers examined over a million Pinterest images posted between 2009 and 2011, and determined that red, purple, and pink improved the rate at which people shared content on the platform. We’ve all been there—you’re surfing the five sites you bookmarked, and then all of a sudden something catches your eye. It is unlikely that you’re thinking, “Wow, that is some great digital publishing.”
  • THE ROI GUY  |  FRIDAY, OCTOBER 22, 2010
    [2009] Accelerate Slow Sales Cycles with More Sales Enablement Investments?
    According to IDC’s 2009 Tech Marketing Benchmarks, large enterprises have gotten the message that sales enablement is required to drive sales effectiveness, with more than 80% of enterprises with $5 billion plus in revenue now have a sales enablement role in their organization.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [2009] Social Media Marketing Lessons From Justin Bieber
    His debut album, My World , was the highest grossing debut by any artist in 2009 and he is the first artist in history to have seven songs from his debut album reach the “Billboard Hot 100.” As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [2009] The 2011 #Nifty50 Top Twitter Men Reprise
    What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2009] B2B Marketers Have Little Social Media Engagement
    Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.
  • BIZNOLOGY  |  MONDAY, JANUARY 17, 2011
    [2009] Can social media be the new white hat SEO technique?
    Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Image via CrunchBase. by Chris Abraham. Several months ago, I met up with Mike Moran in New York and we were chatting about search. Well, at first, we were getting to know each other.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [2009] The Resurgence of Email Marketing
    52% of the US population now check email on their mobile device – this number has more than doubled since 2009, and will likely continue to rise as companies raise expectations about their employees’ accessibility outside the office. When Facebook added inline advertising as part of its venture into the public stock market in 2012, it seemed like email marketing was soon to be a thing of the past.
  • FATHOM  |  THURSDAY, OCTOBER 22, 2015
    [2009] Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More
    Google has announced that they are “deprecating their AJAX crawling proposal from 2009.” Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Wix Web Sites Dropping From Google’s Search Results”. Websites powered by Wix have been dropping out of the Google Index.
  • THE ROI GUY  |  THURSDAY, NOVEMBER 4, 2010
    [2009] Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
    From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [2009] The 24 Best Visual Content Creation Tools
    The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [2009] Review: Six Small Business CMS and Web Marketing Systems
    Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development. What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email?
  • ZOOMINFO  |  SUNDAY, FEBRUARY 4, 2018
    [2009] The B2B Sales Rep’s Guide to Twitter
    On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. 7 years later, sales professionals are still debating the merits of social selling. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack ? We say, it all depends on how you use it. The Trouble with Twitter as a Sales Tool.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [2009] Drop the “Social” Prefix Already…It’s Just “Selling”
    Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [2009] 60 Inspirational Holiday Marketing Statistics
    41) Holiday email click-through rates fell 16% from 2009 to 2010. 45) In 2010, Mondays and Fridays saw the highest email volumes, compared to Tuesdays and Fridays in 2008 and 2009. 47) In both 2009 and 2010 the words "Shipping", "Free," and "Gift" were often used in subject lines, but did not necessarily drive opens.
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [2009] What is Video Seeding and Does Your Brand Need it?
    Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. Now it must be said, Ford’s 2009 campaign could be considered more of a social media campaign that used video seeding tactics to find bloggers to help amplify their initial video campaign. You already know that your business needs to incorporate video into your marketing strategy – it’s now common practice among top brands.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [2009] Advancing the Revenue Revolution: Why You Need Revenue Performance Management
    For the past three years revenue growth has been the main objective of CEOs according to Frost & Sullivan’s annual 2009 CEO Survey. Here’s something to think about: Even though many publicly-traded companies have been reporting decent earnings during the past couple of quarters, their performance didn’t translate into a much higher stock value.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [2009] 2013 Marketing Survey Results: What Worked Best?
    Photo credit: “Concert Crowd (Osheaga 2009) – 30000 waiting for Coldplay” Anirudh Koul , used under a Creative Commons 2.0 In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. It was in this spirit that we at Act-On first set out to do a monthly marketing survey, back in 2011.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [2009] Best Social PR Guides, Tips and Tools of 2010
    Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [2009] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
    Since 2009 employees purchasing these garments have raised more than $100,000 for breast cancer awareness, which is equivalent to 400 mammograms to under-insured or uninsured women. As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways -- from fundraisers to 5Ks.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JULY 27, 2011
    [2009] Three reasons B2B marketers should care about sustainability
    We address consistency through the ‘Better Tomorrow Plan’, our sustainability strategy to 2020, which we launched in 2009. In the latest in my series of interviews with today’s leading business thinkers I spoke with Thomas Jelley, Corporate Citizenship Manager at support services giant Sodexo. But why, you may wonder, is a B2B marketing research agency like Circle talking about sustainability. Isn’t that the preserve of a niche team within corporations and NGOs? . Well, no.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 27, 2018
    [2009] Making a Case for the Edgy Brand Voice
    In 2009, animal rights organization People for the Ethical Treatment of Animals (PETA) sparked controversy with its “Save the Whales” billboard, which featured a cartoon of an overweight woman accompanied by a tagline that read: “Lose the blubber.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 18, 2015
    [2009] Why You Should Be Able to Explain Your Content Strategy in 3 Sentences Or Less
    Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Someone asks you what your company’s media site is about—how long does it take you to explain it to them? If it takes you more than two or three sentences to explain your content strategy, chances are you’re overcomplicating things.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 30, 2011
    [2009] 30 Lessons from 30 Blog Posts in 30 Days
    In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. Though no one’s going to hand me a blogger’s version of their badge, I feel something akin to the mixture of pride and relief all those successful NaNoWriMo writers must be experiencing today.
  • AMBAL'S AMUSINGS  |  FRIDAY, AUGUST 27, 2010
    [2009] How should B2B content differ for Business and Technical Decision Maker?
    B2B Lead Generation Benchmark Study 2009. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker?
  • AMBAL'S AMUSINGS  |  THURSDAY, MAY 27, 2010
    [2009] B2B Content Marketing - Less is the New More?
    B2B Lead Generation Benchmark Study 2009. Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle?
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [2009] 8 Key Questions That Will Help You to Know When to Update Your Website
    If your last press release or blog post was uploaded in 2009, it’s time for something new! Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Can you update your own content or photos without having to call a developer? Upgrade your website to an open source CMS like Wordpress.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [2009] Why Your Professional Services Marketer Needs Mentoring
    In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. I felt fortunate to have landed a job that would actually be relevant to everything I studied at college, especially at a time where the economy and job market were not so hot.
  • PAUL GILLIN  |  THURSDAY, AUGUST 9, 2012
    [2009] How Twitter Amplifies a Customer Attack
    A 2009 study by Sysomos reported that 85% of Twitter users post less than one update per day, 21% have never posted anything and only 5% of Twitter users produce 75% of the content [3]. Consider this case: In 2009, Paul tweeted a complaint about his credit card provider and was pleasantly surprised to get a nearly instantaneous response from a representative of the company.
  • HUBSPOT  |  TUESDAY, JULY 27, 2010
    [2009] 4 Business Blogging Lessons From Google's Chief Blogger
    She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @Google gained more than 2 million followers, making it one of the largest corporate Twitter accounts. Karen Wickre is a long-time business communicator, wordsmith & media specialist. Karen grew up in Washington D.C. She has worked for a variety of media and/or branding companies, including Siegel & Gale, Upside Media; the gaming company, 3DO, and of course, Google.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [2009] Why Case Studies Work in B2B Sales
    In 2009, Google changed their Analytics code to rank video content higher in search results. As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. The case study is an age old marketing technique that some consider obsolete and outdated in in the face of social media, which offers a place for prospects to search for customer opinions of products and services.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2009] 5 Reasons to Invest in Interactive Content
    The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock.
  • MEASURE UP MARKETING  |  WEDNESDAY, FEBRUARY 29, 2012
    [2009] Measuring the Value of Social Marketing and Media
    billion in 2009. Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.
  • MEASURE UP MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [2009] Measuring the Value Social Marketing and Media
    billion in 2009. Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, SEPTEMBER 24, 2017
    [2009] Research Says "Bullies" Dictate Most Buying Decisions
    Specifically, B2B buying is all about minimizing fear by eliminating risk." ( The BuyerSphere Project , 2009). The conventional wisdom is that B2B buying decisions are made by buying groups that must reach a consensus. New research says the conventional wisdom may be wrong. A recent study sponsored by DiscoverOrg and conducted by Steve W.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2009] The Word Of The Year Is a #Hashtag
    The winners tend to reflect the zeitgeist at large: In 2009, the word of the year was “Tweet.” The American Dialect Societ y , founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it).
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 10, 2012
    [2009] The Ultimate List of The Best WordPress eCommerce Plugins
    Last updated: May, 2009. Last updated: August, 2009. Last updated: November, 2009. What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? How about getting the opinions of 10 experts!
  • DELICIOUS B2BMARKETING  |  TUESDAY, SEPTEMBER 28, 2010
    [2009] What Really Matters in B2B Selling
    Steven Woods is the author of Digital Body Language: Deciphering Customer Intentions in an Online World (New Year Publishing, 2009) and chief technology officer for Eloqua, a marketing automation company. A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest?
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [2009] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    He has now written three editions of Facebook Marketing for Dummies (in 2009, 2011, and 2012), along with two other books in the same series: Social Media and the Contact Center for Dummies , and Facebook Advertising for Dummies , both of which came out in 2010. At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [2009] Top 24 B2B Marketing Posts in February
    Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Best of B2B Marketing. February 2010.
  • HUBSPOT  |  SUNDAY, JULY 8, 2012
    [2009] The History of the Internet, And Other Marketing Stories of the Week
    Twitter and LinkedIn announced that their partnership, which was forged in 2009 and enabled users to automatically share tweets on LinkedIn, was no more. Seems like the majority of the American marketing world was away on vacation this week. Whether that means you were reclining in a hammock on the beach or partaking in a BBQ or two with your family and friends for the 4th of July, we hope you enjoyed your getaway from everyday life.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 10, 2017
    [2009] Building an Audience Is Not a Chore: 5 Brands That Began with Content
    And as Mint’s head-spinning success story unfolded from 2007 to 2009, experts intensively analyzed the “how.” What is Star Wars, truly? Is it a film franchise? Or a great marketing and content strategy? The answer depends on whom you ask. My nine-year-old nephew would say it’s the best evolving narrative of all time. As a marketer, I know there’s more to the story.
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    [2009] A Marketer's Guide to Complying With EU Cookie Laws
    It's a question that many government organizations are starting to consider; in fact, the European Union took up the issue back in 2009. From its date of passage in 2009, EU member nations have had time to formulate and implement their own legislation. We've come a long way, baby. Remember when web and marketing analytics were just about measuring the number of times your page loaded? What hogwash.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [2009] Marketing Automation Trends for 2010
    2009 was the year in which Marketing Automation really took off. See also her recent blog post Five B2B Marketing Surprises From 2009. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. I have asked many of the vendors, consultants and thought leaders to give their opinion.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [2009] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Follow Friday was very, very popular on Twitter back in 2009. There were great intentions behind its creation and adoption in 2009. Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. Remember the hours you or your friends spent playing Farmville and typing all Facebook statuses in the third person? Sweet memories, right?
  • AMBAL'S AMUSINGS  |  TUESDAY, SEPTEMBER 14, 2010
    [2009] Defy Gravity: Propel Your Business to High-Velocity Growth
    As I said I wrote the book in little over two months, from November 2009 through mid-January 2010. This compares to pre-tax income of $36 million in the second quarter of 2009. There are those who can write and then are those who can "really" write. Rebel Brown belongs to the latter category. I was introduced to Rebel Brown last year by our common buddy Ardath Albee.
  • PAUL GILLIN  |  TUESDAY, SEPTEMBER 14, 2010
    [2009] I’m Just a Sucker for Believe It or Not!
    223: Children at a school in Tokyo, Japan, had a new teacher in 2009 – a robot called Saya. I have been a hopeless Believe It or Not! addict since the age of 10. I’m so glad to see they’re keeping up with the times. I couldn’t find a static version of this e-mail pitch, so thought I’d share. Technomazing! Unbelievable technology tales are featured in the new book from Ripley’s Believe It or Not! called Enter If You Dare!
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [2009] 5 Ways to Increase Webinar Attendance
    In 2009, it was the Kindle. by Andrew Spoeth How do we get an audience to show up for an event? How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 7, 2017
    [2009] Less Brand, More Identity: The Zombie Business Cure
    Melissa gives plenty of examples of problematic brands, including the 2009 story of the self-proclaimed “friendly skies” airline, United, refusing to replace a passenger’s guitar damaged by its employees. (As No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations.
  • EMEDIA  |  FRIDAY, JUNE 2, 2017
    [2009] How I Learned to Stop Worrying and (Sorta) Love the Phone
    I Haven’t Checked Voicemail Since 2009. When it comes to personal phone calls, I ask my friends and acquaintances to follow the Slate Rule : If you haven’t seen me naked, send me a text instead. Business calls have a slightly lower standard (also from Slate): “Have I ever seen this person across a lunch table?”. I straddle the line between very young Gen Xer and very old millennial.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [2009] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. I hated every minute of it. But it worked. Out of every 100 calls I made, I managed to connect with a “live” voice around 20 times. And out of those “connects,” I managed to secure a meeting or follow-up call in around 20%. In short, I managed to get four meetings for every hundred calls I made.
  • LEANDATA  |  MONDAY, FEBRUARY 22, 2016
    [2009] Understanding the Data: The Warriors and Basketball Analytics
    What changed everything, he said, was when SportVU tracking technology started being used in 2009. You can learn a lot about what happened in a basketball game from a basic box score. Which team won, of course. How many points, rebounds, assists that players accumulated. Shooting percentages, fouls and so on. But for real basketball junkies, a box score is only the starting point of understanding what happened. It doesn’t tell the complete story.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JUNE 6, 2018
    [2009] Google Leaders Share How to Improve the Mobile Experience
    Between 2009 and 2018, they were actually able to increase their market share from 9% to 18%.”. Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. But search users have high expectations – they expect the exact information they seek to be immediately available in an easy-to-comprehend way in a format they prefer. How can you adequately put users who have such high expectations first?
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [2009] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    Digital marketing job listings—specifically those mentioning “digital marketing” or “inbound marketing”—grew more than 800 percent between 2009 and 2015. Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing.
  • ZOOMINFO  |  WEDNESDAY, MARCH 21, 2018
    [2009] 3 Ultra-Effective Types of B2B Blog Posts
    Consider this: In 2009, when researchers examined readers’ responses to headlines, they found that people preferred headlines that were both creative and uninformative. When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 1, 2009. Created: June 20, 2009. Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [2009] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
    Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 25, 2018
    [2009] How—and Why—to Break Social Media Marketing Out of Its Silo
    In 2009, when I began my career managing social media marketing for clients, it was very simple. When Facebook was introduced back in 2004, it was a college “social network.” ” Users could connect with other users, join chat groups, organize events, and post photos. Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [2009] An Example of a Well Executed Event: Blueglass 2012
    I was so impressed that in 2009 I watched their entire 2nd conference (IM Spring Break) via a livestream (because I was unable to travel to the event). by Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [2009] Strategies for B2B Marketing in a Recession, Part 2
    The recession has been officially over (at least in the United States) since June, 2009 — but to many people, companies, and marketers, it still feels like hard times. by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. In this post, I asked a few basic questions: Should B2B marketers change their strategies during a recession?
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 3, 2010
    [2009] Frugalnomics Forces Changes in Sales Enablement
    April 2009. As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 21, 2010
    [2009] Is Marketing Too Busy? The Forgotten Sales Professional
    April 2009 IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do, Jennifer Watson, Content Marketing Institute, Published: September 20, 2010. A recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. Marketers are struggling like never before to meet the needs of a changing market.
  • THE ROI GUY  |  FRIDAY, SEPTEMBER 3, 2010
    [2009] Sales Enablement Effectiveness?
    April 2009. Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 15, 2010
    [2009] The Best FREE White Papers of 2010
    The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line?
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [2009] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population. The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [2009] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    I ll buy again:) mikel Says: January 2nd, 2009 at 4:39 pm i think you discuss some important subject. thank you for your efforts online computer repair service Says: November 10th, 2009 at 10:45 pm where do i get more information on this Thanks robret thomes _ Tera Freetage Says: October 22nd, 2010 at 6:08 am Being a new blogger, I would like to tell you that you have given me significantly knowledge about it.
  • THE ROI GUY  |  MONDAY, JANUARY 10, 2011
    [2009] Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.
    Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [2009] 6 Reasons Why We Embraced Inbound Marketing
    In 2009, Ford engaged in unprecedented dialogues with consumers, spending roughly one-quarter of their marketing dollars on digital and social media. This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. You can follow Ron on Twitter or via the Strategic Marketing blog. Don't get me wrong. My business partner, Joe Ruiz, and I have always had a great professional "marriage." With 70 plus years of combined marketing expertise, we've had a good ride.
  • LEANDATA  |  MONDAY, DECEMBER 14, 2015
    [2009] Tapping the Brakes
    This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. When cloud software company Atlassian celebrated a banner IPO this month, there was a noticeable sigh of relief throughout the tech community. Shares surged 30 percent in the firm’s market debut. And it served as a counterpoint to the increasingly gloomy talk about the precarious nature of stratospheric valuations for private technology startups.
  • MLT CREATIVE  |  MONDAY, JANUARY 17, 2011
    [2009] The State of the ‘Inbound State of Mind’
    ” We even created a video that creatively and lyrically symbolizes our journey: Our website and our marketing activities have been a living, breathing clinic for the results we expect for our clients, and we’re proud to compare our 2010 efforts to those from 2009 (when we had yet to fully embrace inbound marketing). The dawn of a new year often brings a review of the one gone by.
  • HUBSPOT  |  TUESDAY, APRIL 11, 2017
    [2009] 6 Websites Every Growth Hacker Should Bookmark
    Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. I’ll start by saying this: I am officially obsessed with growth hacking these days. I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [2009] 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad.
  • HUBSPOT  |  FRIDAY, JANUARY 28, 2011
    [2009] Prepare for the Year of Mobile, This Time for Real
    Two years ago, 2009 was announced as the year of mobile marketing. When we entered 2010, the marketing community again held our breath for that moment of utter mobile innovation. Now that 2011 is here, everyone is sure this will be the year of mobile. Or is it? These hopes and hesitations were thoroughly discussed during the mobile marketing session at MarketingSherpa’s 2011 Email Summit.
  • ENGAGIO  |  MONDAY, APRIL 2, 2018
    [2009] 10 Books to Make You a Better Marketer
    Publication Date : February 24, 2009. If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. Ask Warren Buffett, Elon Musk, Peter Thiel, Mark Cuban, and countless other uber-successful people, the key to their success, and they’ll tell you it’s reading. Reading allows you to stand on the shoulder of giants. That’s why I believe it’s one of the best investments you can make with your time.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [2009] The Ultimate List: 24 of the World’s Largest Social Networks
    A 2009 study of 1000 people found out that the main social network in France is Copains d’Avant. In 2009, Zoo was announced the largest social network in Greece. Nowadays, when we talk about social media, we usually mean Twitter and Facebook. Sometimes, we include YouTube, LinkedIn and Foursquare in that category. But we rarely consider the existence of global social networks.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [2009] Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
    Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video. This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino's Goes Real Time. The first example came from Domino's Pizza. We've also discussed the company's reinvention through a series of innovative marketing campaigns including a brand new pizza recipe.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 16, 2010
    [2009] Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
    April 2009 Sales Enablement: Measuring its Impact. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [2009] 10 Clever Website Error Messages From Creative Companies
    Well, back in 2009 Google created Google Wave to combine email, instant messaging, wikis, web chat, social networking, and project management. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [2009] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    A proprietary name for) a digital payment system introduced in 2009, having its own unit of account; the unit of account of this system. The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [2009] 12 Revealing Marketing Stats About Facebook for Business
    2) How does that compare to business owners' opinion of Facebook marketing in 2009? Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I I see some real potential here for business owners.". That's cool. Well, how do you feel about the idea now? Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [2009] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
    Seth Godin’s TED talk on “tribes” is as relevant today as in 2009 when he gave it. TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing "ideas worth spreading.” ” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references. But there are some TED talks that can really do a lot to help nonprofit marketers, in particular.
  • EXO B2B  |  THURSDAY, MAY 3, 2018
    [2009] Content Marketing Strategies: the Blog is More Relevant Than Ever
    And that’s also why Exo B2B has scrupulously kept their blog going since 2009, cumulating more than 400 blog posts … So why talk about this now? Eleven years ago, I was involved in writing a book entitled “ Why blog in a business context ” and what we found out then still applies today. A blog is always relevant in a professional context and especially, in content marketing strategies, whether in B2B or B2C.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 15, 2015
    [2009] Taking Your Brand from “We know who they are” to “We know what they do”
    This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand.
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