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    [2009] The Emergence of the Social Business Persona
      Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today.  Image by webtreats via Flickr. The impact of Social Business is proving to be a seminal period in our history.    As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations. 
  • HUBSPOT  |  TUESDAY, APRIL 5, 2011
    [2009] 3 Marketing Lessons From Charles Darwin
    Companies spent 17% less on trade shows in 2009 verses 2008 4. 1 Pew Internet & American Life Project, May 2010 2 Marketing Sherpa, March 2007 3 HowToTV, April 2008 4 2009 Exhibit Marketing Survey 5 The Nelson Company, November 2010. In the 1880’s, Charles Darwin made an extraordinary discovery in the Galapagos Islands. He uncovered 14 species of finches, where each of their beaks evolved over time in order to properly consume the food available on its island.
    [2009] The Insidious Nofollow Tag: An SEO Rant
    Note: This post was originally published on the WebMarketCentral blog in October 2009. I’m normally a positive, upbeat kind of guy, and as someone who’s been writing professionally since the days of disco, rarely at a loss for words. Yet mention the “nofollow&# tag, and that all changes.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2009] 10 User Generated Content Campaigns That Actually Worked
    The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. In its quest to find new ways to draw tourists to the Queensland Islands, Tourism Queensland launched its “Best Job in the World” promotion in 2009, which proved to be a remarkably effective campaign. increase in revenue between 2009 and 2010.
    [2009] It Might Be Time to Make Age One of Your Segmentation Criteria
    The 2009 report (forgot to put it in the “to read” pile) points out that when it comes to gathering business information, executives fall into two categories: young and old. Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. Not unlike what you do on laundry day.
    [2009] Why Millennials Are Resistant to Advertising and Politics
    A 2014 survey of Millennials by Reason-Rupe confirmed these negative perceptions, noting that our government has a high potential for corruption: 66% say the government is inefficient and wasteful (up from 42% in 2009). Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.
    [2009] An Interview of Steve Gershik of 28Marketing
    In 2009 & 2010 there was a lot of noise about how marketing automation adoption rates among B2B companies were going to sharply increase, yet the adoption rates remain less than 20%. Happy 2011! We are excited to kick off the New Year by interviewing Steve Gershik, CEO of 28Marketing. Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing.
    [2009] Why Zagat might be a smarter purchase for Google than Yelp
    Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved. Image via CrunchBase. By now you’ve heard the news that Google has purchased Zagat Reviews. For those of you who aren’t familiar with Zagat, it has a worldwide set of reviews that travelers have relied on for decades to choose the right restaurant.
  • HUBSPOT  |  WEDNESDAY, MAY 26, 2010
    [2009] LinkedIn Brings Business Connections to Twitter
    Back in November 2009 , LinkedIn released a new feature that allowed you to update your LinkedIn status via Twitter. Now, LinkedIn has decided to further build out this integration. By installing the Tweets application , LinkedIn users will be able to find and manage their LinkedIn connections on Twitter through LinkedIn. The application has several distinct features but there there are two that are distinctly valuable.
    [2009] Eight Factors to Consider When (Re)Launching a Business Blog
    According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web.
    [2009] 1 in 40 of the Inc. 5000 are martech companies
    The average age of these martech companies is 9 years , i.e., founded around 2009. This article was co-written with Anand Thaker , my collaborator on the marketing technology landscape. Magazine’s annual list of the 5,000 fastest growing companies in the U.S., the Inc. 5000 , was just released for 2018. Out of those 5,000, 2.64% of them are martech companies that appeared on this year’s marketing technology landscape , e.g., the Martech 5000.
    [2009] B2B and the tourism industry: A strong digital strategy can make the difference
    After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 trillion globally in 2012. However, according to data from the United Nations World Tourism Organization, this upturn is more evident in some areas than others. For the tourism industry a strong B2B online presence plays a vital role in marketing a particular destination.
    [2009] PowerViews with Dave Munn: The Transformed Marketing Organization
    and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies.
    [2009] Why Failing to Fact-Check Could Ruin Your Content Marketing
    When I worked at Vanity Fair for six weeks, I shared fact-checking duties for Andrew Ross Sorkin’s November 2009 story about the 2008 financial collapse. My name is Cara, and I’m a recovering fact-checker. After more than a decade as a freelance researcher at publications like Vogue, Vanity Fair, and Bon Appétit, I process information through a skeptic’s eye.
    [2009] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation.
    [2009] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. 85% of Inc.
    [2009] Marketing Management Strategies That Define Great Organizations
    Hamilton began as TUNE’s first marketer in 2009, helping to launch HasOffers with a team of 12. On Feb. 16, Bizible CEO Aaron Bird sat down for a fireside chat with Peter Hamilton, CEO of TUNE, a mobile marketing analytics platform, during this month’s Pipeline Marketing Playbooks event. The CEOs discussed everything from the rise of TUNE and Hamilton’s development into CEO, to demand gen hacks and the future of mobile.
    [2009] 7 Books That Will Help You Develop More Empathy
    Siegel (2009). 2) The Age of Empathy: Nature's Lessons for a Kinder Society by Frans De Waal (2009). 4) Wired to Care: How Companies Prosper When They Create Widespread Empathy by Dev Patnaik (2009). When Brian McGrory, Editor-in-Chief of The Boston Globe , gave a talk at HubSpot’s Cambridge office this summer, he told us a story about a crucial leadership lesson he learned during his early days as head editor.
  • CHRIS KOCH  |  MONDAY, MAY 19, 2014
    [2009] What Pisses off the Man Who is the Face of 3D Printing
    From that base emerged MakerBot in 2009, which was co-founded by Pettis and two others. MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society.
    [2009] Retarget Your Way to Greater Sales
    Behavioral Targeting: An Online Analysis for Efficient Media Planning ; Alice Klever; 2009. The chance to make an online sale is not a one shot deal. If a business visits your site and leaves, you can retarget them to bring them back. Retargeting is not just for business to consumer (B2C) businesses; it is just as effective – if not more – for business to business (B2B) businesses. . What Exactly Is Retargeting? Retargeting is explained easily if you regard your company as the target.
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [2009] 10 Brands Show Us How Email Marketing is Done
    Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts.
    [2009] IDC: Tech Marketing Budgets Up, But Lag Revenue Growth
    in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% Enough being done to prove returns and drive even more investments in 2011? IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% compared to 2008.
    [2009] How I Learned to Stop Worrying and Start Loving Third-Party Data
    government’s open data, first launched in 2009. Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. But there is a big difference in how first-party data and third-party data are perceived by marketers. First-party data, which companies get on their own through research, tests, and even qualitative interviews, is more trusted.
    [2009] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it.
    [2009] What is the Difference Between Thought Leadership and Content Marketing?
    In a post from 2009, Why Thought Leadership Is Your Most Valuable Asset , I wrote that thought leaders: Develop relationships with customers, prospects and others by engaging them in non-sales, industry-relevant conversations. by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013.
    [2009] Driving Engagement through Social Media for Healthcare Providers
    The first was a tumor removal operation that took place in 2009 at Henry Ford Hospital in Detroit, and many have followed. Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. And more and more healthcare marketers are getting up to speed.
    [2009] Financial business case justification remains a requirement for IT vendors
    In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.
  • THE ROI GUY  |  THURSDAY, JUNE 3, 2010
    [2009] Discretionary IT Budget up for Grabs: Are Your Sales & Marketing Campaigns Ready?
    spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. IDC's latest predictions point to a 3.8% year over year increase in global IT spend, led by a 6.4% rise in hardware (PCs, servers, storage and network equipment), a surprisingly modest 3.1% gain in software spend, and a sluggish 1.5% service spending increase.
  • THE ROI GUY  |  MONDAY, MAY 3, 2010
    [2009] CFO is Now Top IT Decision Maker, making Value Sales / Marketing More Important Than Ever
    The survey was conducted from late October 2009 through January 2010. According to a new Gartner and Financial Executives Research Foundation research survey, the CFO is becoming the top IT decision maker in many organizations, with: over 75 percent indicating significant decision making involvement, and 41 percent indicate being the main decision maker for IT investments.
  • THE ROI GUY  |  TUESDAY, AUGUST 17, 2010
    [2009] Gartner reduces IT Spending Outlook for 2010, but still predicts a positive 2.9% growth
    percent increase that the research firm had originally predicted earlier in the year, but still better than the challenges faced in 2009, when worldwide IT spending totaled $2.3 Gartner's latest IT spending outlook for 2010 remains positive, but is less optimistic than prior forecasts, as worldwide growth stalled over the summer. The latest research estimates place worldwide enterprise IT spending growth at 2.9 percent in 2010 , to surpass $2.4 trillion.
  • BIZNOLOGY  |  MONDAY, JULY 24, 2017
    [2009] 50 amazing facts about to inspire your company
    In 2009, Amazon acquired Zappos for $1.2 facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past. The largest retailers on the planet are Walmart and CVS. is third and closing.
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [2009] 16 of the Best Motivational Speeches of All Time
    6) Ellen DeGeneres: Tulane University Commencement Speech (2009). 9) Dan Pink: "The Puzzle of Motivation" (2009). According to Dan Pink in his 2009 TED Talk, such extrinsic motivators (a.k.a. 12) Elizabeth Gilbert: "Your Elusive Creative Genius" (2009). In her 2009 TED Talk, Gilbert explores that question while also examining how our ideas of genius and creativity have shifted over the generations.
    [2009] 8 Elements of the Perfect Blog Post
    We’ve been successfully blogging since 2009 and have helped several businesses get started on this important tactic. What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. I recently curated an article on the perfect blog post by Kevan Lee of Buffer.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [2009] Google Releases Algorithm Update to Punish Copyright Violators
    Google now receives more copyright removal notices every day than they did in all of 2009 (the year they revamped their copyright removal process). That's right! Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. But it's all toward the same end Google has been trying to achieve with its Panda and Penguin updates: Reward the websites that create the best content. And you know what's not good content? Copied content.
  • B2B PR SENSE  |  SATURDAY, AUGUST 19, 2017
    [2009] Calls to Action: How to Motivate Your Audience
    Although the article is from 2009, Gube’s points remain very relevant to today's B2B lead generation landscape. [Editor’s Note: One of our most popular posts is one we published on Calls to Actions. While the original post is still relevant, I've updated this post with some additional tips. Enjoy! ]. CTAs sit at the threshold between loyal readers and those readers becoming B2B leads. Many factors affect whether a reader passes this threshold.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [2009] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    2009: The Year of the Software. While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable. Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. abajillion. I’ve switched platforms twice, swapped in at least a dozen templates, and “rebranded” my website with new logos, colors, imagery, and copy more times than I can count.
    [2009] 19 Unmissable B2B Marketing Blog Posts
    Online Marketing News in 2009: The Year’s Hottest Events. Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. So what has the industry found most useful? We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.
    [2009] Why Marketers Don't Measure
    When asked about obstacles, they generally come up with reasons like lack of data or measurement technology (For example, see the 2009 Marketing Performance Advantage study from CMG Partners and Chadwick Martin Bailey.) I had a small epiphany the other day when someone recommended that one of my clients needed a marketing measurement project. As author of The Marketing Performance Measurement Toolkit and a frequent speaker on the topic, I was surprised to find I didn’t like the idea.
    [2009] ADVIZOR's In-Memory Database Supports Powerful Visualization
    The current version of ADVIZOR runs on 32 bit systems which limits it to 2-4 GB of RAM, although a 64 bit version is on track for release in January 2009. Back when I was writing a great deal about QlikView , I proposed that its fundamental value came from empowering business analysts to do work for themselves that would otherwise require IT support. See, for example, this post , which has the virtue of pretty graphics.)
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [2009] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    Mobile traffic represents 15% of all internet traffic, versus less than 1 percent in May 2009. Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. And marketers are spending money in the wrong places.
    [2009] A Brief History of Search & SEO
    It’s worth noting that nearly twelve years later, in June 2009, Microsoft released Bing -- its previous editions were also known as Live Search, Windows Live Search, and MSN Search. 2009: SEO shakeups. In 2009, the search engine world saw a bit of a shakeup. Here's Matt Cutts, Google's head of webspam, discussing Caffeine in August 2009: Source: Wayback Machine // WebProNews. Tracing the history of SEO is kind of like trying to trace the history of the handshake.
    [2009] 3 Life and Marketing Success Resolutions for 2019
    In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. My written desire was to have 100 paying customers by the end of 2009. Late summer 2009 was critically important. Honestly, who cares if we reached 100 customers by 2009? ? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. On Dec.
    [2009] How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search
    In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2
    [2009] Don’t They Know Who You Are? Why Reputation Management is Crucial
    Note: this post was originally published on the WebMarketCentral blog in January 2009. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world.
    [2009] Book Review: Marketing in the Age of Google
    While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.&#.
    [2009] The Secret to Hitting the Creative Sweet Spot
    In 2009, the Ed Hardy brand sold $700 million in clothing and accessories. After 2009, Ed Hardy shirts were a gaudy cliche?. This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate.
    [2009] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1% for 2009, showing that a spending recovery is in place, but marginally.
    [2009] Manticore VII Marketing Automation and Lead Generation Released
    Note: this post was originally published on the WebMarketCentral blog in November 2009. Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company made the announcement at’s Dreamforce conference in San Francisco.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [2009] Enterprise Social Networking Platforms: Think Amazon, Not Facebook profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms.
    [2009] What Marketers Can Learn From Facebook "Unfriending" Study
    Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook." What does it take to be removed as a 'friend'? The answers are hardly surprising. Those things that pretty much get you ostracized at a cocktail party, are considered to be poor online behaviors as well.
    [2009] New Charts: Bloggers and Blog Readers on the Rise
    In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically.
    [2009] B2B Content Marketing - Less is the New More?
    B2B Lead Generation Benchmark Study 2009. Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle?
  • INTEGRATED B2B  |  FRIDAY, MAY 8, 2015
    [2009] Inspire customer creativity with innovative case stories
    2009). 1, January–February 2009, pp. B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. But they don’t necessarily communicate that a company is innovative, or encourage customers to innovate with them. Yet there are good reasons why a repertoire of innovation-focused stories can draw in new customers or stimulate new ideas among existing ones. So why not use them to inspire innovation? Showcasing novelty.
    [2009] How Data is Democratizing Growth and Driving Disruption
    The data virtualization company, founded in 2009, decouples data from infrastructure for improvements in business resiliency, agility, and access to the cloud. Launching and growing a business has never been easy, but it used to be a lot harder. Not long ago, large enterprises—with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine.
    [2009] How should B2B content differ for Business and Technical Decision Maker?
    B2B Lead Generation Benchmark Study 2009. B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker?
    [2009] The 6 Most Important Social Media Trends of 2017
    That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research. Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new ? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Par for the course. Facebook shamelessly copied another Snapchat feature? It’s all been going on for years.
    [2009] Why Controlled Content Loses and Free Content Wins
    It’s almost as if they noticed that Blockbuster lost $435 million in the fourth quarter of 2009 and thought: maybe we shouldn’t hurt the people who distribute our product. DVD rental revenue fell 14% from a year ago” and DVD sales were down 13% in 2009. Never in the history of the world has it been easier to get incredible content inexpensively and conveniently. Warner Brothers seems to think that is a dumb trend and is headed in the opposite direction.
    [2009] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things.
    [2009] The Resurgence of Email Marketing
    52% of the US population now check email on their mobile device – this number has more than doubled since 2009, and will likely continue to rise as companies raise expectations about their employees’ accessibility outside the office. When Facebook added inline advertising as part of its venture into the public stock market in 2012, it seemed like email marketing was soon to be a thing of the past.
    [2009] Influencers: the key to content marketing
    Steve has been blogging and tweeting about his brand successfully since 2009. I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng.
    [2009] 7 Tech Trends in Email for Marketers
    But email made for desktop (600px) looked congested in mobile (320px) and by 2009, the need for email to be responsive grabbed speed. Introduced first in 2009, video in email made a stunning debut boosting the open rate to 19%. Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI.
    [2009] 10 Fast Facts About Zillow
    million in 2009, a 38% increase. by Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market. That’s right, yesterday the Seattle startup that provides information on homes for sale and rent on the Web and smartphones, filed for an IPO with the Securities & Exchange Commission. Zillow hopes to raise around $50 million. It may seem surprising to hear any company involved in the world of real estate would try to jump into the stock exchange right now.
    [2009] The 2011 #Nifty50 Top Twitter Men Reprise
    What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.
    [2009] Social Media Marketing Lessons From Justin Bieber
    His debut album, My World , was the highest grossing debut by any artist in 2009 and he is the first artist in history to have seven songs from his debut album reach the “Billboard Hot 100.” As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history.
    [2009] 60 Inspirational Holiday Marketing Statistics
    41) Holiday email click-through rates fell 16% from 2009 to 2010. 45) In 2010, Mondays and Fridays saw the highest email volumes, compared to Tuesdays and Fridays in 2008 and 2009. 47) In both 2009 and 2010 the words "Shipping", "Free," and "Gift" were often used in subject lines, but did not necessarily drive opens.
    [2009] Can social media be the new white hat SEO technique?
    Besides, back in late 2006 (and as late as 2009), Search Engine Optimization was considered to be snake oil, especially since Google was obviously omnipresent and had compensated for silly things such as ALT, Description, and Meta tags, right? Image via CrunchBase. by Chris Abraham. Several months ago, I met up with Mike Moran in New York and we were chatting about search. Well, at first, we were getting to know each other.
    [2009] Classic Marketing Mistakes
    Disney came under fire in 2009 for releasing Hannah Montana-branded cherries. It’s Friday and that means an opportunity to reflect on your many marketing wins and to accept praise and bouquets from a grateful sales team. Well, put down your flowers and awards for a few minutes to enjoy these blunders that you would never ever want to commit! Lost in Translation.
    [2009] How Twitter Amplifies a Customer Attack
    A 2009 study by Sysomos reported that 85% of Twitter users post less than one update per day, 21% have never posted anything and only 5% of Twitter users produce 75% of the content [3]. Consider this case: In 2009, Paul tweeted a complaint about his credit card provider and was pleasantly surprised to get a nearly instantaneous response from a representative of the company.
    [2009] Review: Six Small Business CMS and Web Marketing Systems
    Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development. What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email?
    [2009] Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More
    Google has announced that they are “deprecating their AJAX crawling proposal from 2009.” Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Wix Web Sites Dropping From Google’s Search Results”. Websites powered by Wix have been dropping out of the Google Index.
    [2009] Best Social PR Guides, Tips and Tools of 2010
    Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit?
    [2009] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
    Since 2009 employees purchasing these garments have raised more than $100,000 for breast cancer awareness, which is equivalent to 400 mammograms to under-insured or uninsured women. As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways -- from fundraisers to 5Ks.
    [2009] 2013 Marketing Survey Results: What Worked Best?
    Photo credit: “Concert Crowd (Osheaga 2009) – 30000 waiting for Coldplay” Anirudh Koul , used under a Creative Commons 2.0 In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. It was in this spirit that we at Act-On first set out to do a monthly marketing survey, back in 2011.
    [2009] Why Case Studies Work in B2B Sales
    In 2009, Google changed their Analytics code to rank video content higher in search results. As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. The case study is an age old marketing technique that some consider obsolete and outdated in in the face of social media, which offers a place for prospects to search for customer opinions of products and services.
    [2009] The Ultimate List of The Best WordPress eCommerce Plugins
    Last updated: May, 2009. Last updated: August, 2009. Last updated: November, 2009. What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? How about getting the opinions of 10 experts!
  • HUBSPOT  |  TUESDAY, JULY 27, 2010
    [2009] 4 Business Blogging Lessons From Google's Chief Blogger
    She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @Google gained more than 2 million followers, making it one of the largest corporate Twitter accounts. Karen Wickre is a long-time business communicator, wordsmith & media specialist. Karen grew up in Washington D.C. She has worked for a variety of media and/or branding companies, including Siegel & Gale, Upside Media; the gaming company, 3DO, and of course, Google.
    [2009] For ranking algorithms, AdAge is no Google
    One especially well-written piece alleges that one high-ranking blog under the new AdAge ranking system has not been updated since 2009. Image by dpstyles™ via Flickr. As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only if you want them to actually work. All this was brought to mind recently when Advertising Age (“AdAge” to the in crowd).
    [2009] Three reasons B2B marketers should care about sustainability
    We address consistency through the ‘Better Tomorrow Plan’, our sustainability strategy to 2020, which we launched in 2009. In the latest in my series of interviews with today’s leading business thinkers I spoke with Thomas Jelley, Corporate Citizenship Manager at support services giant Sodexo. But why, you may wonder, is a B2B marketing research agency like Circle talking about sustainability. Isn’t that the preserve of a niche team within corporations and NGOs? . Well, no.
    [2009] Survival Skills for the Hedge Fund Apocalypse
    There’s a reason why it’s been viewed more than 26 million times since 2009. There’s an increasing volume of negative news regarding the “exodus from hedge funds,” in favor of less expensive alternatives such as liquid alts and “engineered equity” products. Although many large investors still maintain significant assets in hedge funds, the industry’s ratio of contributions to withdrawals has turned south, and the near-term outlook for hedge fund growth is not encouraging.
  • CHRIS KOCH  |  FRIDAY, APRIL 30, 2010
    [2009] Where is your mobile marketing center of gravity?
    Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). For marketers considering creating mobile device apps, the bar has been set very high. I mean, c’mon, a free app that gives you voice directions to your destination? An app (also free) that lets you convert your spoken words into written emails? These are hard acts to follow. (I’m
  • HUBSPOT  |  SUNDAY, JULY 8, 2012
    [2009] The History of the Internet, And Other Marketing Stories of the Week
    Twitter and LinkedIn announced that their partnership, which was forged in 2009 and enabled users to automatically share tweets on LinkedIn, was no more. Seems like the majority of the American marketing world was away on vacation this week. Whether that means you were reclining in a hammock on the beach or partaking in a BBQ or two with your family and friends for the 4th of July, we hope you enjoyed your getaway from everyday life.
    [2009] A Marketer's Guide to Complying With EU Cookie Laws
    It's a question that many government organizations are starting to consider; in fact, the European Union took up the issue back in 2009. From its date of passage in 2009, EU member nations have had time to formulate and implement their own legislation. We've come a long way, baby. Remember when web and marketing analytics were just about measuring the number of times your page loaded? What hogwash.
    [2009] What Stephen Hawking Can Teach You About Social Media Marketing Strategy
    He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. by Maria Pergolino Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. One of his books, A Brief History of Time, was on The Sunday Times best-seller list for 237 weeks—a record that still stands.
    [2009] Why Your Professional Services Marketer Needs Mentoring
    In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. I felt fortunate to have landed a job that would actually be relevant to everything I studied at college, especially at a time where the economy and job market were not so hot.
    [2009] Marketing Automation Trends for 2010
    2009 was the year in which Marketing Automation really took off. See also her recent blog post Five B2B Marketing Surprises From 2009. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. I have asked many of the vendors, consultants and thought leaders to give their opinion.
    [2009] The Word Of The Year Is a #Hashtag
    The winners tend to reflect the zeitgeist at large: In 2009, the word of the year was “Tweet.” The American Dialect Societ y , founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it).
    [2009] 30 Lessons from 30 Blog Posts in 30 Days
    In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal. Though no one’s going to hand me a blogger’s version of their badge, I feel something akin to the mixture of pride and relief all those successful NaNoWriMo writers must be experiencing today.
    [2009] How to Leverage Weibo for B2B Marketing in China
    Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. As a microblogging site, users can share the posts of up to 140 Chinese characters and attach videos or photos. They can also follow other users, celebrities, businesses, government services, and so on. In China, Sina Weibo is a primary channel for users to gain information, read news, and discover interesting stories.
    [2009] The Psychology of Social Sharing—What Makes People Engage with Your Social Media Content?
    In 2009, we began to see major changes in the complexity of the algorithms. Marketers frequently laud social media as the “holy grail” of audience engagement. But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. While companies increase their posting frequencies to maintain a visible presence in their followers’ feeds, social networks are constantly altering their algorithms.
    [2009] Social media strategy leaders: Kerry Gallagher
    I graduated from college in 2009 and found myself in a tough economic environment. Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance! I am happy to introduce Kerry Gallagher , AVP, Social Media Manager at Citizens Bank.
    [2009] Aprimo Marketing Studio Supports Sophisticated Business Marketers
    Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers. Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. You know who you are. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched.
    [2009] B2B Marketers Have Little Social Media Engagement
    Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.
    [2009] Why Do Insurance Companies Advertise So Much?
    trillion in premiums in 2015, a 15 percent increase over 2009. How many insurance ad campaigns can you name off the top of your head? Probably a lot. There’s Mayhem from Allstate , Flo from Progressive , Good Hands , Good Neighbors , Jake and his khakis , Peyton and his parm , Discount Double Checks , Cliff Paul , Generals , Farmers , the Geico Gecko , the Geico Cavemen , and “ AFLAC! “—just to name a few. Most of these campaigns are zany, full of jingles and catchphrases.
    [2009] Ads On Reddit • Your Ultimate Marketing FAQ Guide
    Reddit Announcement on November 12, 2009. The first ads on Reddit showed up in 2009 in the form of sponsored ad links. Welcome to our very first Ultimate Marketing FAQ. This time, we’ll unravel the deepest mysteries surrounding ads on Reddit , the social media platform every marketer wants to crack. You’re probably wondering, why the grab bag approach?
    [2009] Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010
    o For 2010, 59% of marketing professionals surveyed plan to increase their spending on content initiatives (as compared to 56% in 2009 and 42% in 2008). A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever.
  • THE ROI GUY  |  MONDAY, APRIL 19, 2010
    [2009] Blades Systems Insight 2010 Presentation
    That IT budgets are still consumed with "keeping the lights on" spending vs. new applications and innovation for the business, 61% on sustaining operations, and 18% for innovations in 2009. Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value.
  • THE ROI GUY  |  WEDNESDAY, MAY 12, 2010
    [2009] Wanted: Innovation Gridlock Buster
    From our research, in 2009 innovation and migrations / upgrades suffered as budgets fell victim to the changing economic climate: IT Operations (keeping lights on) - 66% Upgrades and Migrations - 23% Innovative IT Projects - 11% This reversed a promising trend throughout the past decade of increasing innovation spending and reduced on-going operational costs.
    [2009] Virtualization Software Cost Overruns at 44% of Large Enterprises
    It should come as no surprise to datacenter managers that virtualization is expected to be the hottest enterprise IT investment area in 2011, with 42% indicating that it’s the highest area of growth since 2009, and with 46% indicating that virtualization and consolidation were top priorities in 2010 into 2011.
    [2009] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.
    [2009] 6 Reasons Why We Embraced Inbound Marketing
    In 2009, Ford engaged in unprecedented dialogues with consumers, spending roughly one-quarter of their marketing dollars on digital and social media. This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. You can follow Ron on Twitter or via the Strategic Marketing blog. Don't get me wrong. My business partner, Joe Ruiz, and I have always had a great professional "marriage." With 70 plus years of combined marketing expertise, we've had a good ride.
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