The Content Factor

Great Web Content Raises the Hairs a Bit

The Content Factor

Here's #6 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #6: Great Web content is emotional. It raises the hairs a bit.Whether you’re selling financial services to consumers or databases to businesses, remember: Companies don’t buy things; people do. So their purchase decisions.

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Thought Leaders are Curators of Content

The Content Factor

I enjoyed this series of short videos by Brian Solis titled "Ideas Connect Us More than Relationships." There are several points here that are relevant to thought leadership, and how social media changes the game.Overall, I appreciate Solis's comments for bringing social media down to earth a bit. Other analyses about social media boil down to: "it's so cool because everybody can say anything.

Great Web Content Inspires Both Readers and Search Engines

The Content Factor

Here's #5 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #5: Great Web content is search-engine friendly--while communicating effectively.Recently I've blogged about how marketers are being tempted to crank-out content to satisfy increasingly voracious search engines. At the end.

Ten Ideas of the Decade: The New Thought Leadership

The Content Factor

AdAge has published its Book of Tens, and one page is the ten Ideas of the Decade. In sum, these ten ideas tell the story of the new role of thought leadership in business.Please refer to the article for complete descriptions. The ten Ideas of the Decade are:Consumer Control (i.e., consumers having control)Brand JournalismBranded UtilityCrowdsourcingMarketer as MediaEarned MediaLong TailTipping.

Great Web Content is Repurposed

The Content Factor

Here's #4 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #4: Great Web content is should be repurposed.Copyblogger's recent post, "How to Do Less and Get More," applies to web content and marketing in general. Marketers who frequently rework and rewrite their message might.

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Great Web Content: Aligned Throughout Deliverables

The Content Factor

Here's #3 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #3: Great Web content is aligned throughout all deliverables.Think of alignment as a security blanket that goes with prospects as they move through the sales cycle. The outbound email features the same value proposition.

Chief Culture Officer: Gatekeeper to Thought Leadership

The Content Factor

I enjoyed this book excerpt by Grant McCracken in AdAge, "In His Nike Work, Dan Wieden Is the Prototypical CCO" (McCracken's forthcoming book is Chief Culture Officer: How to Create a Living, Breathing Corporation.)McCracken McCracken identifies the trend called the "generous stranger," which is akin to "Pay It Forward" and "Practice Random Acts of Kindness." He tells of how Nike embodies this trend in a.

Make Content Count by Reaching the Digital C-Suite

The Content Factor

Forbes has published a study "The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information" that is particularly useful for b-to-b marketers who want to reach C-level executives with their content.The report confirms, with research, several trends we've assumed to be true:Younger executives are more likely to use social media than the previous generations. The Internet.

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B-to-B Marketers Will Press the "Reset" Button on Thought Leadership in 2010

The Content Factor

Custom content is up, and trade publications are down. This week, BtoB Magazine published these two stories, and it is up to me to connect the dots.Public companies shedding b-to-b mediaIncompatibility with volatile ad cycles has big publishers selling off propertiesThe global downturn has underscored advertising's cyclicality, with ad pages plunging an average 30% this year. The decline's.

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Great Web Content: Recognizes the Intent of the Reader

The Content Factor

Here's #2 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.In his post, "Five reasons your content is damaging your brand," Kevin Gibbons writes that in the rush to perform search engine optimization, marketers are defeating what should be their primary objective: building of their brand. The bottom line is.

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Great Web Content: Written for the Target Reader

The Content Factor

Here's #1 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.There is a lot of tweeting about tweeting--and all the other ways that social media are changing the ways we work and think. But at the heart of it all, every tweeter needs great content to tweet. Retweeting everybody else's great content is easy, but.

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Who are the bloggers?

The Content Factor

This interesting report from Technorati, just published in October has some interesting findings. Among them: bloggers are far more well educated and wealthy than the population as a whole and 35% of bloggers have a journalistic pedigree in that they worked for a newspaper, magazine or broadcast outlet.What many are saying in terms of the ongoing ying and yang between traditional media and

Thought Leadership: A Spirit of Generosity

The Content Factor

We've received some interesting questions in response to our white paper, "Is Anybody Following Your Thought Leadership? Five Best-Practices." One, in particular, describes the dilemma marketing departments face: How can we prevent our thought leadership efforts from being interpreted as sales propaganda?The The answer lies in the fact that thought leadership isn't built, it's nurtured. It is up to.

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The Decline Of The Business Press

The Content Factor

David Carr wrote an insightful story for The New York Times on the rapid decline of the business press.One compelling excerpt:Business coverage has been, at its heart, aspirational, a brand promise that suggests that if you clip the right articles, internalize the right rhetoric, then you too will end up as one of the shiny, happy people striding boldly across the pages of magazines with names

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Trust is Back, Maybe

The Content Factor

I would have expected a small rise, but not a large one, following a precipitous dip in 2009. The Edelman Trust Barometer is a yearly study, conducted by the revered PR firm, of who is trusted and why. I had the opportunity to see a presentation of the 2010 data at the Atlanta Women’s Network luncheon this week. One finding that surprised me is that trust in business is up dramatically since last year.

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ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?

MarketingSherpa’s Email Summit 2009

LeadSloth

Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists.

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The Big Question June 2009: Where is Your Time Spent?

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study.

Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing.

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Sales cycles squirrelly in 2009?

ViewPoint

Top B2B marketing posts for 2009 (hint: social media)

Chris Koch

I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Who says B2B marketers are lagging in social media? If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. Though I’m supposed to be an objective researcher, I have to admit bias here.

Best of ClickDocuments "Connect the Docs" Blog in 2009

Ambal's Amusings

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized.

2009’s 50 Most Influential People in Sales Lead Management

Sales Lead Insights

I promised to link to the list of the top 50 most influential people in sales lead management. The ballots are counted. Imagine the drum roll.) And the winners are: [link]. To those of you who voted for me, my sincere thanks! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

B2B Marketing Zone’s Best B2B Marketing Posts – 2009

Reachforce

Earlier this week they compiled the Top 80 B2B Marketing Posts for 2009. If you aren't already subscribing to the B2B Marketing Zone, you should be. Be sure to check out the list to find great posts you might have missed this year. Shout out to Amy and Suaad who

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The Top People in Sales Lead Management in 2009: Friday, November 13th is Your Last Chance to Vote!

Sales Lead Insights

Don’t miss this opportunity to vote for your top five candidates to be among the fifty most influential people in sales lead management in 2009. Then be sure to watch for the results on November 16, 2009. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 13th. Both members and non-members can vote.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.

MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

B2B Lead Generation

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston.

Aberdeen's B2B TeleServices: The 2009 Buyer's Guide

ViewPoint

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The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

Modern B2B Marketing

If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! Tags: Modern B2B Marketing B2B Marketing Dreamforce 2009 Marketing Party Salesforce Integration The Marketing Cloud Are you a B2B Marketer planning to be in the San Francisco Bay area next week? Three Reasons: Awesome Location! I don’t think it gets much cooler than the St. Regis in San Fran cisco.

Demand Generation Trends for 2009

Modern B2B Marketing

He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. What are the three trends you see emerging in 2009? Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009.

Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Modern B2B Marketing

Dreamforce 2009: Using Twitter Effectively for Marketing and Sales

Modern B2B Marketing

This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. See samples at the end of this post.)

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Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.

Hot B2B Marketing Content May 2009

B2B Marketing Zone Posts

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else. I also promised a blog post on the topic. Here it is.