Great Web Content Raises the Hairs a Bit
The Content Factor
DECEMBER 30, 2009
Here's #6 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #6: Great Web content is emotional. It raises the hairs a bit.Whether you’re selling financial services to consumers or databases to businesses, remember: Companies don’t buy things; people do. So their purchase decisions.