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  • THE POINT  |  WEDNESDAY, MAY 13, 2009
    [2009] How Often Should I Email My Database?
    A client writes: “What’s best practice in terms of how many times per month you hit each key contact in your database?” This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 3, 2009
    [2009] Best of 2009 (So Far): Search Engine Marketing
    What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 20, 2009
    [2009] Three reasons why Microsoft is cool again
    One of the points that differentiates me from other bloggers: I’m old enough to remember when Microsoft was cool. They were the college drop-out geeks who conquered the world. Then David turned into Goliath. And nobody likes Goliath. But I just get this sense that Microsoft is recaputuring its mojo. Let’s see if you agree. 1) Those ads. As a marketer, I loved the ninja move they put on Apple. Apple’s ad campaign famously defined their competitor as a pasty-faced, clunky slug.
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 23, 2009
    [2009] Best of 2009 (So Far): Cool Web Tools, Part 2
    Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? You'll find tools for all of those tasks and others in this collection of more of the best cool online tools. SlideSix SlideSix is a multimedia presentation sharing site, designed to be SlideShare on steroids.
  • VIEWPOINT  |  THURSDAY, DECEMBER 10, 2009
    [2009] Aberdeen's B2B TeleServices: The 2009 Buyer's Guide
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 16, 2009
    [2009] Best of 2009 (So Far): SEO Guidance, Part 2
    What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them? Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 13, 2009
    [2009] The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009
    If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! Tags: Modern B2B Marketing B2B Marketing Dreamforce 2009 Marketing Party Salesforce Integration The Marketing Cloud Are you a B2B Marketer planning to be in the San Francisco Bay area next week? Three Reasons: Awesome Location! I don’t think it gets much cooler than the St. Regis in San Fran cisco.
  • WEBMARKETCENTRAL  |  THURSDAY, NOVEMBER 5, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 2
    11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz Social media now has wide adoption as a marketing and PR tool, but for those still reluctant to use tools like blogs, video, LinkedIn and Twitter for marketing, Eric Brantner offers almost a dozen reasons to get started, such as "social media is gaining trust," it's fast, it's passionate, and it's free (at least the tools are for the most part).
  • WEBMARKETCENTRAL  |  WEDNESDAY, OCTOBER 21, 2009
    [2009] Best of 2009 (So Far): Cool Web Tools, Part 1
    Find them all and others here in the first set of the best cool web tools for 2009. Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Maybe a cool application for online project management? A sophisticated yet free analytical tool for optimizing your CRM implementation? Low-cost video production? Social media analytics?
  • WEBMARKETCENTRAL  |  MONDAY, OCTOBER 19, 2009
    [2009] Best of 2009 (So Far): SEO Guidance, Part 1
    Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid? What can SEO professionals learn from traditional marketers?
  • WEBMARKETCENTRAL  |  THURSDAY, OCTOBER 1, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 1
    7 Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Welcome to the first best-of-2009 (so far) compilation.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, DECEMBER 26, 2008
    [2009] Top 10 Marketing Predictions for 2009
    Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. by Valerie Maltoni ) Number 5 - In 2009 there will be a backlash against company Twitter accounts and either the Twitter community will need to self-police or the good people who run Twitter will need to make rules (by David Meerman Scott ) Number 4 - Many [companies] will rush to.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] Research shows small business owners struggle with Twitter
    Source: Engaging Small Business Decision Makers through Social Media: A 2009 Business Social Media Benchmarking Study Report. Business.com, December 7, 2009, [link]. The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who do are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2009
    [2009] Is blogging a man’s job?
    I read a blog post yesterday that staggered me. It was about a woman who could only find success as a blogger and freelance writer after she posed as a man (under the name of James Chartrand). The gist of the tale was that she was a talented, hard-working individual who could not make enough to feed her family until she lied about her gender. Once she became “James,&# her life changed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 1, 2009
    [2009] How do I get my boss to understand social media?
    In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on this big topic of SPONSORSHIP. NEWS FLASH: If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Not in the long run. For effective, lasting organizational change to occur, it must be supported from the top.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 26, 2009
    [2009] Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com
    At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.
  • B2B MARKETING ZONE POSTS  |  MONDAY, DECEMBER 7, 2009
    [2009] 10 Hottest Topics in B2B Marketing for 2009
    Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. May 28, 2009. Twitter Squatting - a new cyber sport , January 12, 2009. February 16, 2009.
  • WEBMARKETCENTRAL  |  WEDNESDAY, DECEMBER 9, 2009
    [2009] Best of 2009 (So Far): Social Media Marketing, Part 3
    While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Which sites are most important to participate in? What tools are available for cost-effectively monitoring brand conversations across social media sites?
  • WEBMARKETCENTRAL  |  TUESDAY, OCTOBER 13, 2009
    [2009] Best of 2009 (So Far): Blogging for Business, Part 1
    How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year.
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 28, 2009
    [2009] Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
    What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers? Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 10, 2009
    [2009] Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
    How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [2009] Online Marketing News in 2009: The Year’s Hottest Events
    Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. August 2009 Online Marketing News. July 2009 Online Marketing News. June 2009 Online Marketing News. May 2009 Online Marketing News.
  • THE ROI GUY  |  FRIDAY, MAY 22, 2009
    [2009] IT Spending Slows Further into 2009, making sales environment tougher
    in 2009. Forrester has recently adjusted estimates on IT sales growth, and the latest predictions point to a steeper than initially predicted decline of -3.1% This environment is expected to make IT sales more difficult than ever according to Selling Power. How to fight back?
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 6, 2009
    [2009] B2B Social Media Content Strategy - Best of B2B Marketing Zone - September 2009
    September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 5 Ways B2B Marketing Professionals Can Leverage Social Media - Modern B2B Marketing , September 29, 2009. Show Me the Numbers: Hard Data on Internet Use and Media Spend - Customer Experience Matrix , September 3, 2009.
  • WEBMARKETCENTRAL  |  WEDNESDAY, OCTOBER 7, 2009
    [2009] Best of 2009 (So Far): AdWords Tips and Tactics, Part 1
    Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Which element of campaigns is often overlooked, but should be optimized and tested just like ad text or landing pages?
  • WRITESPARK  |  WEDNESDAY, SEPTEMBER 16, 2009
    [2009] New FTC Disclosure Guidelines for Testimonials and Endorsements
    In October 2009, the U.S. Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2009
    [2009] 25 Must-Read B2B Marketing Blog Posts
    Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25 must-read B2B marketing posts. Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques.
  • MODERN B2B MARKETING  |  SUNDAY, NOVEMBER 29, 2009
    [2009] Dreamforce 2009: Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads
    Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads. My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. and Dyke Hensen of PivotLink. In this session, they discussed how to use lead scoring to identify and prioritize sales-ready leads.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 27, 2009
    [2009] Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel
    Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion.
  • WEBMARKETCENTRAL  |  MONDAY, OCTOBER 26, 2009
    [2009] Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
    Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Want to learn more about how to use Twitter for marketing, which mistakes to avoid, and learn from brand that are using the microblogging platform successfully?
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 29, 2009
    [2009] B2B Marketing Predictions for 2010 - Reflections
    So reflect on 2009. I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. She asked a bunch of B2B marketing experts for their predictions for 2010. Being one of those tweeps who always barks by mid-January that "if I see one more predictions blog article, I'll puke," I chuckled as I sat down to write.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MAY 6, 2009
    [2009] CMO Cub Summit Tweets
    jkrohrs : CMO SMS survey: If you had 10% more budget in 2009, where would you spend: 10% search, 20% social, 50% demand gen, 20% headcount #cmoclub. I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource."
  • SMASHMOUTH MARKETING  |  TUESDAY, MAY 19, 2009
    [2009] CMO Cub Summit Tweets
    I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource." More done with same $. List building. Trigger events. Creative.
  • SALES LEAD INSIGHTS  |  THURSDAY, MARCH 5, 2009
    [2009] Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled
    A recent press release from SiriusDecisions states that based on the company’s business-to-business benchmarks: Roughly 44 percent said their marketing spend for 2009 will be reduced; The hardest hit marketing budget categories are advertising (down 17 percent) and events (down 12 percent); 25 percent said marketing spending will remain about the same as in 2008.
  • SALES LEAD INSIGHTS  |  THURSDAY, MARCH 5, 2009
    [2009] Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled
    A recent press release from SiriusDecisions states that based on the company’s business-to-business benchmarks: Roughly 44 percent said their marketing spend for 2009 will be reduced; The hardest hit marketing budget categories are advertising (down 17 percent) and events (down 12 percent); 25 percent said marketing spending will remain about the same as in 2008.
  • THE ROI GUY  |  TUESDAY, FEBRUARY 10, 2009
    [2009] Another survey indicates IT budget cuts in 2009
    SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008. In mid-size organizations, a third indicated budget cuts, with another third just holding the line.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MAY 11, 2009
    [2009] You can’t Restructure your Way to Transformation
    Right now strategy is about projects going on in 2009 to stay relevant! But in 2009, 100% of your projects can’t simply be incremental Box 1’s, because the world is changing. Takeaways on a speech by Dr Vijay Govindarajan speaker at the World Innovation Forum. When you visualize your strategic plans visualize your plans in 3 boxes: Box 1 - Managing the Present Box 2 - Forgetting the Past Box 3 - Creating the Future Most organizations over focus on Box 1!
  • WRITESPARK  |  TUESDAY, DECEMBER 8, 2009
    [2009] Decision Makers Like Details
    Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 10, 2009
    [2009] Making Sense Out of All this Data!
    2009 Report on American Consumers 3.6 Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. One zettabyte is one billion trillion bytes – which sounds like something my kids would say!) The total is roughly 20 times more than what can be stored at one time on all the hard drives in the world.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [2009] Social CMO – Will CMO’s miss this opportunity?
    Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [2009] Sales 2.0 and Social Media: Thought Leadership with Anneke Seley
    What can Sales 2.0 do to improve your sales success? Anneke Seley, Author and CEO, shares some of her thoughts about using social media in our newest B2B Marketing thought leader interview. Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2009
    [2009] SiriusDecisions Summit 2009 – What we learned at the 2008 Summit, and why we are excited for 2009
    Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    This year’s topics focus around Lessons Learned , and over 400 attendees will have the opportunity to share their experiences through panel discussions, networking sessions, and workshops. 
  • WRITESPARK  |  WEDNESDAY, FEBRUARY 18, 2009
    [2009] B2B Tech Buyers Like Social Media
             February 18, 2009 in Social Media | Permalink. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. Working with Writers. « How Marketers Can Help Salespeople Succeed with Large Companies | Main. |
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [2009] Social CMO – Will CMO’s miss this opportunity?
    2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain ….
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 7, 2009
    [2009] Social CMO – Will CMO’s miss this opportunity?
    2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain ….
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, DECEMBER 10, 2009
    [2009] Making Sense Out of All this Data!
    2009 Report on American Consumers. Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. One zettabyte is one billion trillion bytes – which sounds like something my kids would say!). The total is roughly 20 times more than what can be stored at one time on all the hard drives in the world.
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 13, 2009
    [2009] Email Marketing Metrics You Should be Tracking
    Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, JANUARY 21, 2009
    [2009] Email Marketing Gone Wrong - It's not the 1990s Anymore
    This email may have cut it 1999 but will be deleted or never make the inbox in 2009. In 2009, you need to ensure that emails are highly personalized. I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short.
  • THE POINT  |  MONDAY, NOVEMBER 9, 2009
    [2009] Citrix Email Campaign Crashes on Takeoff
    First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. Then there’s a string of lukewarm benefits that really say nothing – or more precisely, nothing specific and compelling – about why online meetings and GoToMeeting in particular is worthy of my investment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, NOVEMBER 1, 2009
    [2009] Some Weeks are Hard to Top!
    Monday , Oct 26th rolled around and I was privy to some huge news that was going to be announced – no it wasn’t just my son's 11th birthday – but BtoB Magazine (a Crain’s publication) voted me onto their list of Top 25 Marketers of the Year 2009 ! Last week was the perfect storm of 3 major life moments all coming together in one week to form the perfect trifecta. It’s a week that is going to be hard to top in Dunay history but don’t put it past me to try!
  • VIEWPOINT  |  FRIDAY, JUNE 26, 2009
    [2009] Truth #5—The Truth about Multi-touch, Multi-media Marketing Programs
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [2009] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2009
    [2009] Sales 2.0 Conference - Nigel Edelshain, the Man who first said, "Sales 2.0"
    The biggest change has come in 2009. When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 LLC and Green Leads are competitors and yet we hit it off in just 5 minutes. No presumptions--just Sales 2.0 goodness. Since, Nigel and I have had long conversations about our businesses and the industry in general. I look forward to hearing what he has to say next week.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 22, 2009
    [2009] MarketingSherpa Marketing Summit: Emily Salus of CollabNet on Lead Scoring
    This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. I'll be at the Boston summit on Oct. 5 and 6, so if you are there, please introduce yourself. If not, you can follow the live tweets here. As for other shows, Smashmouth Marketing enjoys delivering thought leader interviews with the speakers.
  • SMASHMOUTH MARKETING  |  TUESDAY, SEPTEMBER 22, 2009
    [2009] MarketingSherpa Marketing Summit, Emily Salus of CollabNet on Lead Scoring
    This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. Both events are loaded with speakers and content, and I'm sure there will be tons of marketing goodness to share. I'll be at the Boston summit on Oct. 5 and 6, so if you are there please introduce yourself. If not, you can follow the live tweets here. As for other shows, Smashmouth Marketing enjoys delivering thought leader interviews with the speakers.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2009
    [2009] Sales 2.0 Conference - Nigel Edelshain, the Man Who First Said "Sales 2.0"
    The biggest change has come in 2009. When I first met Nigel Edelshain at the Sales 2.0 Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 LLC and Green Leads are competitors and yet we hit it off in just 5 minutes. No presumptions--just Sales 2.0 goodness. Since, Nigel and I have had long conversations about our businesses and the industry in general. I look forward to hearing what he has to say next week.
  • ANYTHING GOES MARKETING  |  TUESDAY, MARCH 24, 2009
    [2009] Sharing Space: Marketing and Sales
    How are the best in class companies still reaching their 2009 targets? Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. I personally wouldn’t have it any other way.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JUNE 23, 2009
    [2009] 5 Tips for Optimizing your Facebook Marketing
    This article contains excerpts from Facebook Marketing For Dummies (September 2009, Wiley - available for pre-order on Amazon ). One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [2009] 10 BtoB Marketers Predictions for 2010
    Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 21, 2009
    [2009] 5 Mistakes B2B Marketers Need to Avoid in 2010
    2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 8, 2009
    [2009] MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
    In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?)
  • SMASHMOUTH MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [2009] MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
    In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?)
  • AMBAL'S AMUSINGS  |  MONDAY, OCTOBER 12, 2009
    [2009] ClickLaunch: The Content Marketing PlayBook
    Joe Pulizzi: Content marketing seems to be the buzz word for 2009. ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [2009] Social Media Success Stories
    Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories!
  • ANYTHING GOES MARKETING  |  SUNDAY, MAY 17, 2009
    [2009] Latest B2B Marketing Trends From SiriusDecisions Summit 09
    What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. Unfortunately, I wasn’t able to go (not without trying!)
  • AMBAL'S AMUSINGS  |  THURSDAY, NOVEMBER 19, 2009
    [2009] ClickInsights: How to make marketing messages memorable?
    B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message?
  • AMBAL'S AMUSINGS  |  THURSDAY, AUGUST 27, 2009
    [2009] ClickInsights: How can B2B marketers use content effectively for demand generation?
    B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry.
  • AMBAL'S AMUSINGS  |  MONDAY, DECEMBER 7, 2009
    [2009] ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing
    He is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning , which was released by McGraw-Hill in Oct 2009. The old interruptive model of marketing doesn’t work. We know that. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives?
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [2009] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world.
  • AMBAL'S AMUSINGS  |  THURSDAY, OCTOBER 15, 2009
    [2009] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
    B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry.
  • AMBAL'S AMUSINGS  |  THURSDAY, SEPTEMBER 17, 2009
    [2009] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2009
    [2009] Social media in numbers too big to ignore
    Photos uploaded to Flickr as of June, 2009 100 million. Month-over-month growth rate of Twitter Jan-Feb 2009 93%. I recently read a post recently summarizing a few eye-popping social media trending stats that just demand attention. If the "powers that be" in your company think social media marketing is a fad and a waste of time, dangle a few of these gems in front of them. billion. Minutes spent on Facebook every DAY 3.6 billion.
  • WRITESPARK  |  TUESDAY, MARCH 17, 2009
    [2009] Set the Purchasing Agenda with White Papers
    Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.
  • WRITESPARK  |  TUESDAY, APRIL 7, 2009
    [2009] Article: Producing High-Value Customer Success Stories
    Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Yet, as a long-time success story writer, I know that convincing customers to participate in a case study can be a long and frustrating effort. It can be equally difficult to motivate a customer to review and approve the story once it is written.
  • WRITESPARK  |  THURSDAY, APRIL 23, 2009
    [2009] Helping Your Customers Market to Their Customers
    Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? This strategy goes beyond creating materials for dealers, resellers, and system integrators that may also be appropriate to your product. Instead, the idea is to present key information and messages to consumers or business customers who are beneficiaries -- but not necessarily users -- of your technology.
  • WRITESPARK  |  TUESDAY, JULY 21, 2009
    [2009] Terrific Resources for Customer Reference Professionals
    If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. The forum started as a community of professionals who manage corporate customer reference programs, including representatives from many technology companies.
  • WRITESPARK  |  THURSDAY, JULY 30, 2009
    [2009] Buyers Increase Use of New Info Sources
    Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites. Vendor websites. Research and analysts. Technology B2B websites. Social media.
  • WRITESPARK  |  THURSDAY, AUGUST 6, 2009
    [2009] Roundup: Social Media Policies from Technology Companies
    In the spirit of openness that is encouraged by social media, many high-tech companies have posted their policies for employee blogging and social media use as public web pages. Some examples: Cisco's Internet Postings Policy. Dell's Online Communication Policy. HP Blogging Code of Conduct. IBM Social Computing Guidelines. Sun Guidelines on Public Discourse.
  • WRITESPARK  |  WEDNESDAY, AUGUST 12, 2009
    [2009] The Long-Form, Text-Heavy White Paper is Dead
    Every time I see a long-form, copy-heavy sales document these days, my first reaction is "Why do marketers still think prospects will read this?" Does this mean I think white papers are no longer effective as marketing documents? No, not at all. But they do need to change in length, content, and presentation. Continue reading this post on my Copywriting That Sells High Tech blog. Content Marketing White Papers
  • WRITESPARK  |  TUESDAY, AUGUST 18, 2009
    [2009] Recruiting Customer References on your Website
    Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Typical content on a customer reference page includes: A discussion of program activities and benefits for participating customers. An online form for expressing interest in becoming a reference customer. Links to current case studies and customer videos, user groups, and events. A link to request a reference call or visit.
  • WRITESPARK  |  THURSDAY, SEPTEMBER 24, 2009
    [2009] Why Technology Marcom Needs a Technical Copywriter
    A debate has been going around in writing circles about whether it is better for freelance copywriters to pursue a generalist path (any project, any industry) or a specialist path (selected projects and industries). But for marcom managers, the question remains: "What kind of copywriter is right for my projects?" For technology marketing, there's no doubt you will be best served by someone who truly qualifies as a technical copywriter, offering specific types of knowledge, skills, and experience.
  • WRITESPARK  |  THURSDAY, OCTOBER 1, 2009
    [2009] Understanding the Concerns of Technology Buyers
    In her blog post "Why can't selling be more like buying?" marketing consultant Ardath Albee provides a good list of the concerns that buyers have in mind when considering a purchase. All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides.
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 24, 2009
    [2009] Do Automated Twitter Tools Game Social Networking?
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 16, 2009
    [2009] How Live Blogging Makes You a Better Blogger
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 9, 2009
    [2009] Trust: Get It, Measure It, Grow It Online or Offline
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 11, 2009
    [2009] Is Your About Us Page First or Last?
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 5, 2009
    [2009] 12 Questions SEO Vendors May Not Want You to Ask?
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  SUNDAY, MARCH 8, 2009
    [2009] Less Email, More Web 2.0
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 22, 2009
    [2009] SEO Industry Has Some Snake Oil, But Also Much Success
    Services. About. Resources. Contact. Resources. B2B Marketing Articles. Marketing articles written by New Incite are organized under several categories, including Marketing Analysis and Planning, Branding/Collateral Materials, Web Sites/the Internet/Online Marketing, Marketing Organizational Development, and Results Tracking. B2B Marketing Glossary. The marketing glossary provides definitions of marketing terms and phrases used on this website and in other marketing articles and whitepapers.
  • B2B MARKETING TRACTION  |  SUNDAY, MAY 31, 2009
    [2009] There Are No Secrets to Social Networking, SEO and Web Development
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 11, 2009
    [2009] Strategic B2B Marketing Tactics to Get You Through the Recession
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 20, 2009
    [2009] Does Your Marketing Convey Your Values?
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 21, 2009
    [2009] B2B Chief Marketing Officers (CMOs) Must Change
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  THURSDAY, JULY 2, 2009
    [2009] Why Written Plans Improve Web Site Project Success
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  MONDAY, JULY 20, 2009
    [2009] Why Brand Impressions on Facebook are Way Better than Email
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  FRIDAY, JULY 10, 2009
    [2009] How to Choose a Web Development Company
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  WEDNESDAY, SEPTEMBER 9, 2009
    [2009] Does your Headshot Paint a Thousand Words?
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 8, 2009
    [2009] Less is More when you Pitch
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 20, 2009
    [2009] Technology Marketers Adopt Web 2.0 Earlier
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
  • B2B MARKETING TRACTION  |  SUNDAY, JULY 12, 2009
    [2009] Recession Accelerates Marketing Trends Caused by Disruptive Technology
    Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
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