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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. Good question! Like Be the first to like this post. United States License.

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Trust Me: Buyers Worry Too Much About Software Costs

Customer Experience Matrix

I ranted a bit the other week about buyers who focus too much on software license fees and not enough on differences in productivity. The key to that argument is that software costs are a relatively small portion of companies’ total investment in a business intelligence system. software costs 16.2%.integration

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Optimizing for Bing & DuckDuckGo

Method and Metric

So be sure to include exact, targeted keywords in meta tags, header tags, and your copy. Bing can read Flash content (Google can now index text content in Flash files) and prefers content with videos and images – be sure to add alt description tags. Created in 2008, DuckDuckGo’s main principle is that of user privacy.

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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

Say you’re a B2B software company, and you close 15 percent of all inbound opportunities. If you don’t have software like this, you can always use Google Forms. It sounds like your boss is stuck in a 2008 SEO mindset, so I’d challenge you to show your boss where this strategy is falling short.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

There was actually another dated 6/01/2208, which I treated as 2008. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. the system itself 0.67 How would you rate your experience with.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

The table below throws in a reasonable guess for 2008 as well. Let’s assume a "normal" revenue of $200,000 per employee, which is about typical for software companies (and matches published figures for Marketo competitors Aprimo and Unica ). at the end of 2008 and dropped to 5.7 million in 2009 and $21 million in 2010.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Neolane “ Making the Business Case for Enterprise Marketing Software ”. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Tags: marketing system ROI marketing automation businses case software selection demand generation.