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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. The Freakiest Ads of 2008, Final 4 by AdFreak. ’ Content marketing within the realm of social media is extremely powerful, but it does have a downside. You never correct yourself. Tweet This!

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The future of data management platforms in the era of CDPs

Martech

That was back in 2008. Some CDPs — for example Segment, Tealium and mParticle have on-page tags (or pixels) on brand websites. “With Lotame also having a tag on page,” said Theriault, “there’s really easy connectivity. Spherical can push the result audiences to adtech solutions or to social media pipes.

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10 Emerging Social Media Tools to Try in 2023

Valasys

Social media platforms are witnessing an increase in users year after year. Approximately 59% of people worldwide use social media, and the average daily usage of social media is 2 hours 31 minutes, as reported by a survey. It is also well known for being a fully integrated tool with excellent social listening capabilities.

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. According to a Technorati study in 2008 , the blog abandonment rate is over 90%.

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How social media drives cryptocurrency for users & brands

Sprout Social

The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. How cryptocurrencies are using social channels. Educating buyers.

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Social Media Goes Corporate

Ambal's Amusings

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Brush up on social media objectives measurement - Social media for the sake of social media worked in 2008 and to an extent in 2009. Related Blog Posts.