2008 - B2B Marketing Zone

Want proof that the C-suite is into social media? Here it is.

Chris Koch

OCTOBER 30, 2009

We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all. What do you think?

Social Media

Social Media Peer-to-peer Enterprise Management Media

Six factors driving B2B social media marketing adoption

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. How strong do you think the arguments are?

Social Media

Social Media Social Marketing B2B Marketing Work Management

B2B Marketing Zone

Chris Koch

Want proof that the C-suite is into social media? Here it is.

Six factors driving B2B social media marketing adoption

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