B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. According to a Technorati study in 2008 , the blog abandonment rate is over 90%.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

FEBRUARY 17, 2011

In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 When he came to a conference in Los Angeles in 2009, I organized a Social Media Workshop that Chris taught, sponsored by IMC USA Southern California and graciously hosted by the Pepperdine Graziadio School of Business and Management.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

JULY 20, 2016

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. It is not OK to copy other marketer’s stuff. Re-purpose Your Own Marketing Content, not Other Peoples’!

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100