2008, SEM and Social Media - B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year.

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media

Social Media Media Paid Search Agency Video Marketing

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year.

Social Media

Social Media Optimization Media Web 2.0

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo! tags: Google AdWords, search engine marketing, SEM, Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings.

Adwords

Adwords Tactics Tips SEM

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Pay Per Click Search Engine Marketing Flowchart by PPC Blog One of the most bookmarkable posts ever on the topic of search engine marketing, this handy chart guides you through creating an SEM campaign from strategy and keyword research through keyword grouping and ad copy writing to measurement, analysis and optimization.

Adwords

Adwords Tactics Tips PPC

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

Blog Project: 30 Traffic Generation Tips by Daily Blog Tips Daniel Scocco invited 30 bloggers to provide a key traffic-building tip and posts the list here, including recommendations from Sridhar Katakam : " Keep track of blogs and leave comments on them.

RSS

RSS Best Practices Business Blogger

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results?

SEO

SEO Best Practices Adwords Copywriting

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? SEO social media interactive PR? tags: PR 2.0

PR

PR Best Practices Blogger Copywriting

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.).

Tools

Tools Best Practices RSS Adwords

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

Bookmark this page and keep it near the top of your list. Another great post from Danny is The Beginner's Checklist for Learning SEO , a step-by-step guide to creating a well-optimized website. In many communications, it's best to avoid jargon or at least define it.

SEO

SEO Marketing Proposals Best Practices PageRank

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing & Strategy

Marketing & Strategy Brand Identity Branding Best Practices

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices

Best Practices Business Adwords Blogger

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Learning for the 21st Century by Informal Learning Blog In this profound and beautifully crafted post, Jay Cross identifies what is broken in today's educational systems, particularly in workplace training, provide detail to back up his statement that "Most organisational learning is built on nineteenth-century principles, and these days that’s a formula (..)

Paid Content

Paid Content Paid Search Agency Best Practices Advertising Agencies

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

RSS

RSS Best Practices Business Blogger

20 LinkedIn Groups Every Marketer Should Join

Hubspot

JANUARY 7, 2014

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008.

Linkedin B2B Thought Leadership Planning Demand Generation Agencies

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

SEPTEMBER 15, 2008

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting." UM Finds Web 2.0

Marketing Budget

Marketing Budget Web 2.0 Research Paid Search Agency

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009." In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search.

Creativity

Creativity Paid Search Agency Best Practices Adwords

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

Content marketing within the realm of social media is extremely powerful, but it does have a downside. Example: “'The problem with the gene pool is that there is no lifeguard.' Any time people are involved, there’s room for ugliness and stupidity." tags: Web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO

SEO Best Practices PR PageRank

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

JUNE 30, 2009

Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book. 3 Reasons Why Purpose is Essential in Business by Words for Hire In this thought-provoking, almost spiritual post, Karen D.

Marketing Budget

Marketing Budget Classified Ads Best Practices Budget Programs

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

How can "conquesting" be applied as an SEM tactic? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics?

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Social Media with Email Marketing – is it the Super Combo? Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

AUGUST 1, 2008

So here are several more of the best SEO-related pieces from 2008 thus far. Learning SEO and SEM - Where to Start? Among the conclusions: the vast majority of SEOs are self-taught (ranging from close to 60% in SEM agencies to more than 80% of â€œself-employed, non-consultantâ€ whatever that is); SEOs are underpaid (even in the U.S.,

SEO

SEO SEM Best Practices Buzz

Best of 2008: SEO Guidance, Part 1

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

SEO

SEO Microsite Best Practices SEM

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Consider what is taking the place of the blog: social sites like Facebook and Twitter. I am going to set up PPC for three senior living communities, all. Before jumping on that bandwagon, consider two points.

SEO

SEO SEM Effectiveness Enterprise Management

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Long Tail Marketing

Long Tail Marketing Blogger Paper Content

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

SEPTEMBER 26, 2018

Quora says the term to “describe rapid and widespread social proliferation of a meme or product” started picking up steam in 2008. This one has caused many a PR pro to smack his or her forehead in frustration. Going viral became a thing back in the 2000s. I imagine it’s been causing public relations folks headaches ever since.

FAQ

FAQ Paid Search Agency Content Marketing Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Looking Back at 300: Top 10 Posts

WebMarketCentral

NOVEMBER 24, 2008

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0

Web 2.0 SEM CTR Adwords

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Social media also plays an important role here, and the report provides some tips in this area.

Lead Generation

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in January 2008. ClickInsights: Tips on how B2B marketers should leverage social media. The High-Tech Direct Marketing Handbook (Ebook).

ROI

ROI B2B Marketing Paid Search Agency Planning

Top 50 SEO & Marketing Blogs & Influencers for 2022

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner. Social Media Today. Seth’s Blog. Likeable Blog.

SEO

SEO Work Management Marketing Management Advertising Agencies

The Top 50 SEO and Internet Marketing Blogs, Websites, and Social Accounts

seo.co

MARCH 8, 2020

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner. Social Media Today. Seth’s Blog. Likeable Blog.

Internet Marketing

Internet Marketing SEO Social Marketing Marketing Websites

How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article.

Online Marketing

Online Marketing Blogger PR Digital Asset Management

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

FREE isn’t always the best, especially if it mean giving your “power&# away… Blessings to you and I like your Blog.

Social Media

Social Media Facebook Paid Content Marketing Websites

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Paid Content

Paid Content Stats Social Media Marketing Budget

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

AUGUST 3, 2009

It also lets you create Javascript widgets for your blog or site that display headlines from your custom feed, and does it all with a simple, straightforward interface. 17 Online Free Web Based Applications That You Probably Would Love To Use!

Tools

Tools Best Practices SEM Adwords

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management

Enterprise Management Work Management Twitter Marketing Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Best of 2008: SEM Landing Pages

Webinars

Trending Sources

Best of 2008: Social Media Optimization, Part 5

Webinars

14 Things I Think I Think About Social Media

Best of 2008: Social Media Optimization, Part 6

Best of 2008: Social Media Optimization, Part 3

Best of 2008: Social Media Optimization, Part 2

Best of 2008: AdWords Tips and Tactics

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2008: Blogging for Business, Part 3

Best of 2008: SEO Guidance, Part 5

Best of 2008: Interactive PR, Part 2

Best of 2008: Cool Web Tools, Part 1

Best of 2008: SEO Guidance, Part 4

Best of 2008: Strategy and Branding, Part 2

Best of 2008: Blogging for Business, Part 1

Best of 2008: Random but Interesting, Part 2

Best of 2008: Blogging for Business, Part 2

20 LinkedIn Groups Every Marketer Should Join

Best of 2008 (So Far) - Web Marketing Research, Part 1

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: SEO Guidance, Part 3

Best of 2008: Random but Interesting, Part 1

Best of 2008: Strategy and Branding, Part 1

Best of 2008 (So Far) - Search Engine Marketing, Part 2

High-Performance Email Marketing for Attracting and Engaging.

Best of 2008 (So Far) - SEO Guidance, Part 2

Best of 2008: SEO Guidance, Part 1

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Does Your Blog Have a Long Tail | Blogging and Content Creation.

How to Answer 25 FAQs on Content Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Looking Back at 300: Top 10 Posts

What Works Now in B2B Lead Generation, Part 1

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Top 50 SEO & Marketing Blogs & Influencers for 2022

The Top 50 SEO and Internet Marketing Blogs, Websites, and Social Accounts

How NOT to pitch a blog | Online Marketing Blog

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Best Social Media Stats, Facts and Marketing Research of 2010

Best of 2008: Cool Web Tools, Part 2

The Top #Nifty50 Women in Technology on Twitter for 2012

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