Great B2B Marketing

Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers.

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The Medium.com is the message

Biznology

I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. Blogging Personal Brand 2008 Aleppo Apple Inc. What I want and need are eyeballs on my work — as many as possible, especially amongst the influencer class.

Trending Sources

Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Collect Them - Yes, definitely, use SEM and SEO to gather the hand raisers, make it part of the mix, but be cautious not to rely too heavily on it. Tags: demand socialmedia marketing SEO linkedin twitter SEM Social media is all the rage right now, and it should be.

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

How can "conquesting" be applied as an SEM tactic? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008.

PPC 1

Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

So here are several more of the best SEO-related pieces from 2008 thus far. Learning SEO and SEM - Where to Start? Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Once you start to have success on the SEO front, you can scale back on SEM, but I always use SEM to a certain extent because different content appeals to different people.

SEM 2

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Once you start to have success on the SEO front, you can scale back on SEM, but I always use SEM to a certain extent because different content appeals to different people.

SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. Tags: Search Engine Marketing CTR Google AdWords ROI SEM

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

Collect Them - Yes, definitely, use SEM and SEO to gather the hand raisers, make it part of the mix, but be cautious not to rely too heavily on it. Social media is all the rage right now, and it should be.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we?

Looking Back at 300: Top 10 Posts

WebMarketCentral

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

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What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500).

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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle.

SEM 1

How to Develop an SEO Keyword List

WebMarketCentral

In addition, some terms will be too broad for SEO but may be use for a search engine marketing (SEM) program (SEO vs. SEM terms will be the topic of a future post).

SEM 1

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

Marios Alexandrou of All Things SEM believes Twitter will die because there are too many worthless posts, one-way conversations, and a focus on quantity over quality of followers among other reasons. This is the second of a two-part series.

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.

20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. Created: March 27, 2008. Created: March 6, 2008. Created: March 6, 2008. Created: January 29, 2008. Created: March 14, 2008.

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Just a Bit Off Target With Pay-Per-Click by Future Now Even sophisticated, major retailers can make SEM mistakes.

PPC 1

B2B Marketing Fast Fixes

WebMarketCentral

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else).

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position?

Best of 2007: Website Design

WebMarketCentral

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. tags: search engine marketing, SEM, website design, Internet Search Engine Database, Stoney deGeyter, website redesign, Ralph F.

FAQ 1

Best of 2007: SEO Analysis Tools

WebMarketCentral

Premium SEO Tools SES San Jose Day 1 - Benchmarking an SEM Campaign by Search Marketing Standard Hallie Janssen offers up a summary of valuable tools (such as AdGooroo , useful but not free) and techniques for benchmarking your search marketing programs against competitors.

SEM 1

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007.

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Social Media for SEM Savvy Small Biz Owners by SearchEngineWatch Columnist Carrie Hill provides four reasons why small businesses should develop a social media promotion strategy, and techniques for driving traffic through social sites.

SEM 1

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo!

PPC 1

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research?

Best of 2007: Marketing Research

WebMarketCentral

How is online consumer behavior changing? Which SEO tools and techniques produce the best results—according to the experts who use them? Does advertising on social media sites really work? What do marketing professionals need to know about online video?

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

Funny Adwords Contest: Round 2 by Google Analytics Blog Mark Curtis supplies a very funny yet cautionary post on the dangers of using variable keyword insertion in Google and Yahoo SEM ads. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining.

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic?

Best of 2007: Cool Online Tools

WebMarketCentral

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR?

SEO 1

Best of 2007: Web Analytics

WebMarketCentral

You've heard it a million times: "You can't manage what you can't measure." One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. But which metrics are really important?

Best of 2007: SEO Copywriting

WebMarketCentral

The most crucial single element of SEO is the content on a website. Everything else—h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.—is is driven by the site's copy.

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links."

Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Go2Web20.net Billed as "the complete Web 2.0