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Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Market2Lead’s approach to Web pages is more flexible: users can either build and serve Web templates within Market2Lead, or they can embed Market2Lead tags in externally-hosted pages. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems. The basic approach is similar to other campaign managers: users define selection rules for each campaign, and then a series of steps the selected prospects will follow.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML.

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Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

In most ways, working with Act-On is like working with other products: users build emails, landing pages and Web forms; track activities through page tags and cookies; do scoring and segmentation with activity history and lead attributes; and pass qualified leads to Salesforce.com. Scoring rules are pretty simple, but can both reference lead attributes and activities, and are updated in real time as new data arrives.

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True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - The system includes a resource library for both internal assets (templates, emails, Web forms, etc.) True Influence has existing integrations with Salesforce.com and SugarCRM.

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