Market2Lead Offers Enterprise-Strength Demand Generation System
Customer Experience Matrix
JUNE 18, 2008
Market2Lead’s approach to Web pages is more flexible: users can either build and serve Web templates within Market2Lead, or they can embed Market2Lead tags in externally-hosted pages. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems. The basic approach is similar to other campaign managers: users define selection rules for each campaign, and then a series of steps the selected prospects will follow.