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Social media marketing isn’t a popularity contest

Biznology

McKinsey & Company’s research highlights examples of the 3 core marketing elements for reaching your followers on their social consumer decision journey. As you will see, each of these social media actions does not involve the entire follower base, and successful results can be enacted from using very small audience samples.

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Should lead generation ignore current customers?

markempa

If you don't already know the condition of your data, you can pull a random sample of data to test. As a result of reaching out and talking to their customers, they saw a net revenue increase of 15% from current customers and their customer referrals increased by over 100%. How long has it been since the database was verified?

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KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

Research Reports. Research Centers. Posted Feb 29, 2008. Here’s a sampling of the information quests: Looking for SSA policy information related to performance management. This is a relatively small sample of self-selecting professionals who are willing to answer questionnaires. KMWorld Magazine. Web Events.

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eMagine Launches New Websites

EMagine B2B Blog

Below is a sampling of some new website launches, and the services eMagine provided: The Lowell Five. The new site allows visitors to research products and rates, open accounts, and learn about The Lowell Five’s history and community involvement. “We We use this blog to provide educational material for our visitors on these subjects.

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eMagine Launches New Websites

EMagine B2B Blog

Below is a sampling of some new website launches, and the services eMagine provided: The Lowell Five. The new site allows visitors to research products and rates, open accounts, and learn about The Lowell Five’s history and community involvement. “We We use this blog to provide educational material for our visitors on these subjects.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

They built scale models and chose fabric samples. Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. The four steps are: 1. Resources

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The CMO as the new B2B superhero

Integrated B2B

And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance.

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