Remove work
article thumbnail

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Working with Writers. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

article thumbnail

[Research Round-Up] B2B Highlights from "The CMO Survey" - The Impact of Marketing Analytics and "Working from Home"

B2B Marketing Directions

In this post, I'm discussing what the survey found pertaining to the growth and impact of marketing analytics and "working from home" in B2B marketing.) This research has been conducted semi-annually since 2008, and it consistently provides a wealth of information about marketing trends, spending and practices.

CMO 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Consumer product companies seem to leading this trend. This segment has recognized that the same jobs lost in the 2008 recession will never come back. A key driver for this trend is the emerging values of millennials and purposeful branding.

article thumbnail

How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

article thumbnail

How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. Despite the strength of its product, the sudden crash of the nascent Internet industry in 2001 was a body blow to the company. You couldn’t have a better product to sell.

Tips 130
article thumbnail

Accomplish More, Stress Less – Five Ways to Be More Productive

Webbiquity

No, people were already very busy back in 2008-2009; but the great recession magnified this. Here then are five ways to get more done without simply working longer hours. The most direct way to get more done is to get more people working. “Many hands make light work,” as your grandmother may have said. .

Product 100
article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention.