Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. He shared some concrete tips for how sales professionals can prepare for what may be in store over the coming months.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Hubspot

JULY 7, 2020

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

6sense

NOVEMBER 9, 2021

Even if they don’t have new products ready to bring to market at the right time, smart firms continue to invest in R&D during recessions, which has been shown to have a stronger impact over long-term performance than other categories of marketing spend, such as advertising and price promotion. Prices and promotions.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Martech

SEPTEMBER 11, 2023

Unlike Wayfair, where you can find almost everything for home decor, Homethreads offers a “curated portfolio of interior-design quality home furnishings at the fairest prices possible.” I’ve been working from home since 2008 and soon one reason people will be buying decor is they’ll be getting bored with their stuff.

Curation 101

Curation Purchase Pricing Price 101

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. The appointment setting vendors today are pricing introductory appointments from $600-$700 for an offshore provider, to $900-$1,000 for on-shore providers – per completed meeting.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. Sales needs differentiated solution capabilities to build a value proposition and a reliable roadmap to maintain strong client relationships and a competitive offering to reinforce price points. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Low Price, Low Change: This is likely re-ordering or purchasing additional products. Take Blockbuster, for example. I know that shift can feel daunting. So what could this look like for your business?

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Single Grain

JULY 7, 2023

In this post, we will take a look at whether businesses should consider raising their prices with a possible recession coming. By examining past economic downturns, such as the Financial Crisis in 2008 , we can gain valuable insights into how businesses were affected and identify strategies to navigate potential economic challenges.

Pricing 52

Pricing Price Work Management Terms and Conditions 52

ATAK Interactive

OCTOBER 30, 2019

These decisions are not easy, as features and pricing vary from platform to platform, and from version to version (i.e. Estimating the cost of an eCommerce store Magento platform may not be easy, because prices do vary from time to time, and from one service provider to another. Features with Impact on Price. Magento themes.

eCommerce 78

eCommerce Cost Enterprise Management Work Management 78

Valasys

FEBRUARY 20, 2023

Top 10 social media tools to try in 2023 Hootsuite Starting the list with the most talked about social media tool in the market, Hootsuite has been around since 2008. Pricing The pricing starts from $99 and goes up as more features are added to the plan. Pricing Their basic plan starts from $29, billed monthly.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

ATAK Interactive

OCTOBER 30, 2019

These decisions are not easy, as features and pricing vary from platform to platform, and from version to version (i.e. Estimating the cost of an eCommerce store Magento platform may not be easy, because prices do vary from time to time, and from one service provider to another. Features with Impact on Price. Magento themes.

eCommerce 60

eCommerce Cost Enterprise Management Work Management 60

ATAK Interactive

OCTOBER 30, 2019

These decisions are not easy, as features and pricing vary from platform to platform, and from version to version (i.e. Estimating the cost of an eCommerce store Magento platform may not be easy, because prices do vary from time to time, and from one service provider to another. Features with Impact on Price. Magento themes.

eCommerce 60

eCommerce Cost Enterprise Management Work Management 60

B2B Marketing Directions

JANUARY 14, 2023

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing leaders. In reality, marketers have been using principles of behavioral economics for years, albeit largely unwittingly.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

ClearVoice

MAY 4, 2020

Bitly is one of the most popular link shorteners available today and has been reigning the market since 2008. Bitly cons: Price. Bitly pricing plans start at $29 per month. There are also high-level, enterprise plans available at a custom price. BL.INK cons: Price. How is the user interface designed?

Enterprise Management 69

Enterprise Management Best Practices Pricing Price 69

Outbound Engine

APRIL 20, 2020

No longer able to meet with customers face-to-face, and losing out on buying and selling opportunities, many agents saw shades of 2008. This is not 2008. Nobody in real estate needs to hear the spooky ghost story of the 2008 financial crisis again. Prices will fall, but they will not plummet.

Top of Funnel 65

Top of Funnel Paid Search Agency Digital Marketing Funnels Lead Ranking 65

Customer Experience Matrix

AUGUST 29, 2011

Client counts are reported only for 2008 through mid 2011. Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. Operating expenses grew sharply through 2008, nearly outpacing revenue. I expected it to grow as Eloqua sold into larger accounts.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

ClickZ

JANUARY 15, 2021

Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. As a result, more brands are shifting to a direct to consumer (DTC) strategy and selling products from their own domain rather than through a third-party, like Amazon. .

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Pricing for Monetate has also changed with the new product. Its core clients have been mid-to-large ecommerce companies, originally in the U.S. and now also in Europe.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

QuanticMind

MAY 25, 2023

So far, they’ve stuck together and shown more unity than back in 2007-2008. But there are alternatives now that give marketers more flexibility to reach the right consumers without the price tag or the volatility that we’re seeing in linear. Will it be a united front among the unions? Approaching Convergent TV: Wrapping Up Phew!

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Customer Experience Matrix

FEBRUARY 2, 2017

It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. Pricing is based on factors including number of sources, data volume, users, and applications. It builds new connectors as clients need them.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

ClickZ

OCTOBER 16, 2020

Founded in 2008, Liveclicker is a pioneer in video and real-time email content, Liveclicker is 100% focused on personalized and interactive experiences with over 240 customers located in the US, APAC, EMEA and proudly part of the CM Group family of brands. What is Liveclicker’s price point?

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

Customer Experience Matrix

NOVEMBER 21, 2014

pricing and company background. Sailthru was founded in 2008. Pricing is based on the number of active profiles and (unlike many personalization products) does not increase as clients support more channels. Prices begin around $30,000 per year. It currently has about 400 clients, mostly in ecommerce and media.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

B2B Marketing Directions

OCTOBER 25, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. Power of free - the special appeal of a price that is exactly zero.

Buy 78

Buy B2B Opinions Customer Surveys 78

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Distributed marketing also has its own pricing. Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

B2B Marketing Directions

OCTOBER 1, 2022

Smaller companies may have to reduce costs in order to conserve cash, and large, public companies often reduce expenses in an effort to preserve margins and earnings per share, both of which have a substantial impact on stock prices. This step is essential for two reasons. First, recessions are not one-size-fits-all even at the macro level.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

B2B Marketing Directions

JANUARY 9, 2022

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised popular awareness of behavioral economics and put it on the radar screens of business and marketing professionals. For example, she includes a chapter explaining now behavioral economics can be used to optimize pricing.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

Onalytica B2B

AUGUST 23, 2017

Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. “Your brand thinks that your products and services are the best thing in the world?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. Pricing was originally based on the number of leads but is currently being revised, with no new details available. I might have added a third meaning: that systems to do predictive modeling are everywhere as well. Is SalesPredict right for you?

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. ActiveConversion is not new but also has a low price point.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Convince & Convert

JANUARY 17, 2012

The reason why I so passionately write and speak about inbound and content marketing today is because in 2008, when the economy crashed, my company was literally on the brink of closing its doors. Most companies refuse to talk about and address the subject of pricing on their company website. How Much Does a Fiberglass Pool Cost?

Transparency 139

Transparency Paid Search Agency Business Marketing & Strategy 139

Hubspot

SEPTEMBER 21, 2017

It hit the market with flashy TV commercials and a "fresh face" in 2008, but since then has faced numerous operating losses resulting in budget cuts that caused a blow to its research and development. Which is part of what makes this deal so interesting. It's been a long time since HTC was considered a leader in the world of mobile devices.

Google 70

Google Mobile Marketing Buzz Pricing 70

ATAK Interactive

OCTOBER 1, 2019

Magento provides a wide variety of easy-to-use features like personalized price lists, SEO features, and custom catalogs capabilities right out of the box. . Many eCommerce platforms require you to immediately purchase extensions before the software is even fit for use. One interface supports multiple storefronts: ?Whether

eCommerce 78

eCommerce Enterprise Management Marketing Management Paid Search Agency 78

Smashmouth Marketing

MARCH 19, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And helping them book a meeting to learn more.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Customer Experience Matrix

FEBRUARY 4, 2009

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120