WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! In practice, both are probably needed.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JUNE 3, 2009

PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

WebMarketCentral

AUGUST 1, 2008

So here are several more of the best SEO-related pieces from 2008 thus far. Learning SEO and SEM - Where to Start? Among the conclusions: the vast majority of SEOs are self-taught (ranging from close to 60% in SEM agencies to more than 80% of “self-employed, non-consultant” whatever that is); SEOs are underpaid (even in the U.S.,

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). comparing PPC to SEO conversions, with a goal of maximizing both). Social media also plays an important role here, and the report provides some tips in this area.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Convince & Convert

APRIL 20, 2010

link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. power to the people ?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I get the online conversation philosophy but even a phone can be considered a conversation tool.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Webbiquity

SEPTEMBER 10, 2012

She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. B2B Marketing: Red-Headed Step-Child of SEM World? Pay per click (PPC) advertising is viewed as highly effective for generating leads, sales and website traffic. Just 22% decreased spending on PPC ads. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

FEBRUARY 25, 2010

I work for a small advertising agency that has seen huge results from SEO/SEM and social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Where else can you reach such a huge audience in minutes, never mind keep them constantly updated with relevant information? All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 30, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

AUGUST 3, 2010

Briones R.I.P. 3 Ways Facebook is Killing Your Website [link] #sm #smm #sem #scrm #marketing #advertising #seo [link] Ed Borasky 3 Ways Facebook is Killing Your Website | Convince & Convert [link] [link] G. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Briones R.I.P. 3 Ways Facebook is Killing Your Website [link] #sm #smm #sem #scrm #marketing #advertising #seo [link] Ed Borasky 3 Ways Facebook is Killing Your Website | Convince & Convert [link] [link] G. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167