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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Poor use of technology and automation. Mobile Mindfulness. eMarketer.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Using this data, the site is configured to suit that individual user and serves up personalised content. What you can learn from them.

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Blogging vs. Podcasting: Which is the Better for the Modern Marketer?

SmartBug Media

Around 2004, a new beast entered the ring that goes by the name of podcasting—a free open mic medium that allows users to access digital audio files from the internet, download them to their computer or mobile device, and listen at their leisure. Typically, podcasts come in a series and offer subscriptions.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives. Go check it out!

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. His Convince & Convert Media division owns a leading content marketing blog, multiple podcasts, and many other educational resources for business owners and executives. Go check it out!

Youtube 100
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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. It sounds like depending on the generation of consumers, new-age could work better for millennials and classic techniques for Gen Y. Show users what’s in it for them!

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Digital Marketing in the 2000s: What Was It Like?

SnapApp

As they saw how their online efforts could complement each other, marketers started becoming more open to exploring and testing different online efforts, like ebooks, podcasts, and blogs. . But for the most part, early blogging in the 2000s wasn’t nearly as objective-driven and demand generation-centric as it is today. Podcasting.