Industrial Marketing Today

AUGUST 3, 2010

Interaction: You can measure this by tracking what visitors do after they get to a page. For example, you can track how many times site visitors clicked on the play button for a video on a particular page. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. So the pricing page is working to some degree in eliminating prospects who decide strictly on price. Create an online Pricing/Prices page. In other words, measure and prove it! of Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Customer Experience Matrix

FEBRUARY 4, 2009

Pardot : another pretty powerful product; see my blog review from December 2008. The system didn’t do landing pages or forms when I spoke with Fred, although he tells me it does now. OfficeAutoPilot : this is the current incarnation of what used to be Moonray. They focus on email nurturing campaigns and marketing measurement.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Industrial Marketing Today

OCTOBER 2, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 8, 2010

After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

APRIL 30, 2010

If a video you used in a blog post relates, pull it through to the landing page for that content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 3, 2010

The site redesign cycle of frustration Here’s a typical site redesign scenario: Our current site is more than 3 years old > Let’s do a redesign > Review new design mock ups > Love that cool new look with the scrolling thingies > Let’s launch the new site ASAP > What’s that “lorem ipsum dolor sit amet” on our pages? >

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Repurpose webinars and establish thought leadership. Place landing pages before offering your in-depth videos.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

AUGUST 5, 2014

My Mom (Gillian) opened a marketing consultancy in 1980, helping small, local businesses in the Seattle area with things like business cards, logos, letterheads, yellow pages ads, and the like. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Sam Mallikarjunan.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hinge Marketing

JUNE 16, 2014

Then, in 2008, he launched Convince and Convert, a digital marketing consulting firm with a focus on content marketing and social media. Here is the breakdown of Jay’s content marketing channels: Speaking Engagements and Webinars. Or you might book me for speaking or download a webinar.” ” Podcasts.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Internet Marketing Consulting 48

Convince & Convert

SEPTEMBER 22, 2010

Will they click on it to visit your offer/website/landing page? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. If someone signs up for your email updates when you send one out, that person will receive it in almost every case. Will that open it? Perhaps 3-5% of the time (on average) they will.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

markempa

JANUARY 19, 2006

Highlight your Contact Us page. Highlight your Contact Us page. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Use a Web analytics tool to monitor your Web visitors. Use tagged URLs. Determine which visitors become leads. Centralize your contact information. Cultivate your leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

accelerate agency

JULY 13, 2021

Services such as Amazon S3 launched in 2006, and 2008’s Google App Engine opened the door to PaaS (Platform as a Service) and to the idea of changing the relationship between developers/software companies and consumers. . That may come in the shape of site-based tutorials, training videos, webinars, etc. Characteristics. Small Print .

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

NOVEMBER 6, 2014

We do our keyword research, we develop buyer personas, and we track where people are most likely to click on our site pages. In emails and landing pages, show prospects how many people with the same profession have downloaded this certain ebook or template. But there’s more to the story. What This Means For Marketers.

Peer-to-peer 28

Peer-to-peer Social Marketing Buyer Personas Paid Search Agency 28

Convince & Convert

SEPTEMBER 14, 2010

link] jaybaer I think perhaps a more careful reading of the post would show that you and Kevin are actually on the same page. For a Facebook Page, I’d say the first step is designing a nice landing tab that directly addresses who you are targeting. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. Building audience loyalty and trust Lululemon is a global brand known for prominently featuring customers on its website, social media pages, and even in-store displays.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Figure out which channels are working for you.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

seo.co

NOVEMBER 8, 2021

Let’s dive in: Search Engine Land. Search Engine Land’s Danny Sullivan was one of the first experts in SEO , and is still widely considered to be among the best. The website, as a whole, is a fantastic resource for webinars and downloads. His LinkedIn page – which has nearly 1.5 Duct Tape Marketing Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

Let’s dive in: Search Engine Land. Search Engine Land’s Danny Sullivan was one of the first experts in SEO, and is still widely considered to be among the best. The website, as a whole, is a fantastic resource for webinars and downloads. His LinkedIn page – which has nearly 1.5 Duct Tape Marketing Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. That’s why your Home page may not always be the best entry point. They are: 1.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. So far so good, and now we can talk about Webinars.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

LeadSquared

JANUARY 11, 2021

Even after being resurrected for a short while and going through six CEO changes, it became bankrupt again in 2008. You have decided to create a landing page as a part of the campaign. A landing page is a low-cost way to test how your campaign message resonates with the target audience. Let us take an example.

Work Management 52

Work Management Campaigns Marketing Management Planning 52

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. To communicate, we have to make sure our audiences are all on the same page (our page) regarding our topics. Host your own webinar or team up with a company that shares your interest in a particular subject.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 8, 2010

For no money at all, you could have your own page on the World Wide Web, and when even small Web hosting packages were $250/month, a free page was a big deal. MySpace answered in July, 2008 – almost a full year later. Facebook has 423 search results , and the first one shown is the official Snapple page.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Lead Nurturing: Triggered Emails, Newsletters and Webinars (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Convince & Convert

AUGUST 18, 2010

I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

PR 160

PR Social Media Paid Content Media 160

Customer Experience Matrix

APRIL 14, 2009

Emails, landing pages and Web surveys all support rule-driven content selection, which lets the system send different messages in different situations even without conventional branching. Rules can dynamically select survey questions, so a single survey page can ask the same visitor different questions over time.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Vidyard

MAY 3, 2015

After all, video on a landing page can increase conversion by 80% ! There are many characteristics about your site visitors you can get insights on, including things like: The traffic source that referred the visitor to your page (Social? Don’t you want an obscene number of customers? Ya, you do! Paid banner? Registered?)

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51

Convince & Convert

MARCH 18, 2010

Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 3, 2010

Historically, we read “Web pages&#. Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Historically, we read “Web pages&#. Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

WebMarketCentral

MAY 22, 2009

Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites. Many small businesses throw a bunch of unrelated keywords into a single campaign and ad group, write one ad, and then send all traffic to their home page.

SEM 20

SEM Campaigns Optimization Tips 20

Directive Agency

JULY 8, 2019

The reason we did that is because most people think, and I’m sure most of the people listening now, when they think about video in a business context, they either think about scripted, produced, lit, edited, et cetera, for a home page, right? So, fortunately for me, this is now like, 2007, 2008. It needs to be very intentional.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

The reason we did that is because most people think, and I’m sure most of the people listening now, when they think about video in a business context, they either think about scripted, produced, lit, edited, et cetera, for a home page, right? So, fortunately for me, this is now like, 2007, 2008. It needs to be very intentional.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. Because as a content consumption device, the iPad is simply without peer.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136