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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Have them read the boring keyword analysis too, but a captivating story will help them understand the business in a way that buyer survey data cannot.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). The digital marketing landscape looks totally different than it did in 2008 during the last crash.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008.

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Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. Post a status update on LinkedIn and Facebook once a day. 80% of Twitter users have fewer than ten followers says Techcrunch.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 404 Inbound Link Cleanup. Collaborative Blog Post Development.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. 404 Inbound Link Cleanup. Collaborative Blog Post Development.