Trending Sources

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of.

Brands that Tweet

Buzz Marketing for Technology

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it.

Additional Twitter Tricks - Twhirl

PR Meets Marketing

Mack Collier just wrote about Tweetburner and Ellie of HubSpot commented on other ways to track the links in the comments. Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. And, despite HubSpot's preference for WordPress over Blogger , it turns out that 8 of the top 100 blogs are hosted on BlogSpot , while none are hosted at Wordpress.com.

Marketing Edge

Marketing Edge

So when I saw a case study about Hubspot’s inbound marketing system on Marketing Sherpa I was intrigued by their approach. Instead of a typical “we are greater than sliced bread” marketing, the Hubspot internet marketing created a unique website that invited businesses to use a small part of the Hubspot system. That’s why we have on this podcast Mike Volpe , Vice President of Marketing for Hubspot.

Grade Your Press Release

PR Meets Marketing

HubSpot just announced the availability of PressRelease Grader. technorati tags: PressRelease Grader HubSpot PR Public Relations. tags: PressRelease Grader HubSpot PR Public Relations. icerocket tags: PressRelease Grader HubSpot PR Public Relations. Based on the company's Website Grader , the idea is to help companies optimize their releases for SEO purposes.

URL 2

C Level Tweeters

Buzz Marketing for Technology

The following is a list of confirmed C Level Executives that are using Twitter. If you have names that should be added to this list, please post them using the comments feature at the bottom of this post and I’ll get it included ASAP - please send me - full name, title, agency/firm, and Twitter URL.

Be Passionate or Quit!

PR Meets Marketing

I recently saw Gary Vee’s Video keynote (via HubSpot) from the MarketingProfs Digital Mixer. To paraphrase part of his keynote, he said that if you’re not passionate about what you’re doing, then quit. Quit now. Find what you’re looking for. This reminds me of my friend Molly Rosen. When Molly was about to turn 40, she went to a book store looking for a book to help her with this significant transition in her life. However, she left the book store empty handed.

Lead Nurturing is about Relationships, not e-mails

B2B Lead Generation Blog

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. I thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. It's about relationships.

SEO Is Not Dead, Just Changing: What This Means

WebMarketCentral

"SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Most Web 2.0

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. Get your "score" from Hubspot's TwitterGrader. This is the second of a two-part series.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.

New on WMC: Marketing Webcasts and Videos

WebMarketCentral

This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup.

The Muppets and Content Marketing: 3 Things You May Be Missing

Junta 42

Since announcing the new movie back in 2008, various Muppets have been seen on SNL , Nightline , and many others. Hubspot has inbound marketing. Case Studies Content Marketing Content Strategy content mission david meerman scott GoToMeeting Hubspot muppetsThe Muppets are back!

Best of 2007: SEO Analysis Tools

WebMarketCentral

Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics.

SEM 1

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType del.icio.us How can you make a big splash in social media without a huge budget?

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” Content ROI Is a Myth by HubSpot. ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business?

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

times increase in blog traffic in 2009 when compared to 2008 numbers. Blogging Content Marketing Social Media Marketing Blog Business business to business Forrester Research hubspot internet-marketing Kinaxis LinkedIn Marketing and Advertising Twitter YouTubeOver the last few years blogging has become a recognized marketing tool as a component of a social media strategy.

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Find these and more in this list of some of the best SEO tools and related reviews of 2008. Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Looking for an easy-to-use backlink checking tool (or two) for SEO?

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

6 All-in-One Tools for Quick SEO Diagnostics by Search Engine Journal Prolific SEO blogger Ann Smarty reviews a half-dozen SEO diagnostics tools including Quarkbase (a new addition to my arsenal), HubSpot's Website Grader (one I use all the time), and Cubestat.

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

HubSpot. Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015." The world of publishing has changed.

Sherpa Answers 15 Common SEO Questions

WebMarketCentral

Lee Odden puts this breakout at closer to 60/40, HubSpot has it at 75/25, and Dynamic Digital says.a As long as the blogging team follows a few simple guidelines and avoids the seven deadly sins of blogging , then absolutely! ** technorati tags: MarketingSherpa, SEO, paid vs. organic search, Lee Odden, HubSpot, Dynamic Digital Advertising, Anne Holland, long-tail keywords, blogging del.icio.us MarketingSherpa yesterday published an article titled Long-Tail Keywords Dead?

20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: March 3, 2008. Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Created: February 2, 2008. Created: November 4, 2008.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Mary started hardcore blogging in 2008 with a focus on lead generation and learned about SEO the hard way.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Mary started hardcore blogging in 2008 with a focus on lead generation and learned about SEO the hard way.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing.

6 Websites Every Growth Hacker Should Bookmark

Hubspot

That might be what I love the most about the HubSpot Growth Stack , for example. From online communities to the HubSpot Growth Stack , you’ll be well on your way. I’ll start by saying this: I am officially obsessed with growth hacking these days.

Want to Start a Podcast? Here's How to Do It [Free Guide]

Hubspot

That’s up from just 9% in 2008. Click to Tweet: "Learn how to create a podcast that your audience will love [link] by @HubSpot ". From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity.

How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Hubspot

For example, let’s take this 175-word paragraph from the “Corporate history” section of HubSpot’s Wikipedia page : HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006.

How to Design and Validate CRO Experiments [Free Template + Calculator]

Hubspot

During the 2008 presidential election, the Obama campaign website saw an improvement of over 40% in sign-up rate after running a few conversion experiments. If you have great results, tweet at @HubSpot and @Snap_App with your winning experiments!

Why Inbound Marketing Should Take a Back Seat to Current Customers

Junta 42

If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000.

How Much Money Has Been Invested In Content Marketing Technology

B2B Marketing Insider

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M HubSpot. https://www.crunchbase.com/organization/hubspot.