The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of.

Brands that Tweet

Buzz Marketing for Technology

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it.

Trending Sources

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. And, despite HubSpot's preference for WordPress over Blogger , it turns out that 8 of the top 100 blogs are hosted on BlogSpot , while none are hosted at Wordpress.com.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Most Web 2.0

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. Get your "score" from Hubspot's TwitterGrader. This is the second of a two-part series.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.

New on WMC: Marketing Webcasts and Videos

WebMarketCentral

This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup.

Best of 2007: SEO Analysis Tools

WebMarketCentral

Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics.

SEM 1

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” Content ROI Is a Myth by HubSpot. ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business?

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType del.icio.us How can you make a big splash in social media without a huge budget?

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Find these and more in this list of some of the best SEO tools and related reviews of 2008. Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Looking for an easy-to-use backlink checking tool (or two) for SEO?

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

6 All-in-One Tools for Quick SEO Diagnostics by Search Engine Journal Prolific SEO blogger Ann Smarty reviews a half-dozen SEO diagnostics tools including Quarkbase (a new addition to my arsenal), HubSpot's Website Grader (one I use all the time), and Cubestat.

Sherpa Answers 15 Common SEO Questions

WebMarketCentral

Lee Odden puts this breakout at closer to 60/40, HubSpot has it at 75/25, and Dynamic Digital says.a As long as the blogging team follows a few simple guidelines and avoids the seven deadly sins of blogging , then absolutely! ** technorati tags: MarketingSherpa, SEO, paid vs. organic search, Lee Odden, HubSpot, Dynamic Digital Advertising, Anne Holland, long-tail keywords, blogging del.icio.us MarketingSherpa yesterday published an article titled Long-Tail Keywords Dead?

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

HubSpot. Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015." The world of publishing has changed.

20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: March 3, 2008. Created by HubSpot ’s own Dharmesh Shah, the Inbound Marketers group provides tips, tricks, templates, and tutorials for planning and executing on successful inbound marketing strategies. Created: February 2, 2008. Created: November 4, 2008.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Mary started hardcore blogging in 2008 with a focus on lead generation and learned about SEO the hard way.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Mary started hardcore blogging in 2008 with a focus on lead generation and learned about SEO the hard way.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing.

Influence in Marketing: our top 30

Exo B2B

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA.

Want to Start a Podcast? Here's How to Do It [Free Guide]

Hubspot

That’s up from just 9% in 2008. Click to Tweet: "Learn how to create a podcast that your audience will love [link] by @HubSpot ". From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity.

Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]

Hubspot

That's why we've invited Unbounce 's Senior Conversion Optimizer, Michael Aagaard, to debunk common myths for our audience in a live hangout with HubSpot Academy. Many marketers have to find out the hard way that more website traffic doesn't always translate to more leads.

6 Websites Every Growth Hacker Should Bookmark

Hubspot

That might be what I love the most about the HubSpot Growth Stack , for example. From online communities to the HubSpot Growth Stack , you’ll be well on your way. I’ll start by saying this: I am officially obsessed with growth hacking these days.

How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Hubspot

For example, let’s take this 175-word paragraph from the “Corporate history” section of HubSpot’s Wikipedia page : HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006.

How to Design and Validate CRO Experiments [Free Template + Calculator]

Hubspot

During the 2008 presidential election, the Obama campaign website saw an improvement of over 40% in sign-up rate after running a few conversion experiments. If you have great results, tweet at @HubSpot and @Snap_App with your winning experiments!

How Much Money Has Been Invested In Content Marketing Technology

B2B Marketing Insider

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M HubSpot. https://www.crunchbase.com/organization/hubspot.

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

One of the best examples of this in our view is Moz’s ‘ Web Developer’s SEO Cheat Sheet ‘ Started back in 2008 it has become a core piece of reference content. Ok, we are calling it early but here are our views on some of the best B2B content of 2015.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. is known for quality content and I have attended a couple conferences (I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an [.]

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

Now, here at HubSpot, it''s a different story. And in contrast to my random redesign outbursts, HubSpot''s last decade of redesigns (okay. When you look back in time and see how HubSpot''s homepage has changed over the past decade, the reasons for those changes are usually obvious.

Wiki 28

Inside Airbnb: The Philosophy Behind Their Crazy Growth

Hubspot

There''s been no looking back since Brian Chesky and team launched the company in 2008. Airbnb''s head of growth Jason Bosinoff joined HubSpot CMO Mike Volpe on th is week''s episode of The Growth Show podcast. It''s better to have 100 people love you than 1,000 people like you.

9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. Co-founder, HubSpot.

Fonts & Feelings: Does Typography Connote Emotions?

Hubspot

Similarly, a 2008 study , in which participants were presented exercise instructions in hard-to-read fonts, revealed that the challenging font choice made the task seem to require more time to achieve. Source: HubSpot & Fount. Think about your favorite book for a moment.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008.

7 Creative Stunts People Used to Land Their Marketing Dream Jobs

Hubspot

was jobless and discouraged post-graduation due to the 2008 market crash," Biedrzycki said. "My Today, Biedrzycki is a Principal Tech Partner Marketing Manager at HubSpot.

What the Avengers Can Teach Us About Divisible Content

Contently

Marvel introduced the characters of Iron Man, Hulk, Thor, and Captain America between 2008 and 2011, with standalone films that explore the superheroes’ origin stories. HubSpot, for instance, published a story in 2012 about misleading SEO myths.

Media 20

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. To learn more about using MozRank for SEO and tracking competition, check out our HubSpot Academy guide here.