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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

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Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year. Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., clutter) from good (a clear call to action among other attributes).

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works. The report helps identify trends, problems and opportunities.

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Best of 2008: Search Engine Marketing

WebMarketCentral

Is there SEM life beyond AdWords (and if so, where?)? What steps should take to optimize SEM campaigns—and which mistakes should you avoid? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. How do you write a killer search ad?

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly , seobook, PPC Hero and other sources.

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

What techniques will help you write more compelling posts? How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources.

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Use Facebook fan pages to help with SEO? How can you make a big splash in social media without a huge budget? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content?