Remove government
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A sales-side view of marketing, automation and AI

Martech

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services.

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Defense Tech Marketing To Seize More DoD Opportunities

Bluetext

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Entrenched government contractors know the language of Washington and what messages will resonate with stakeholders.

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Why account-based marketing is a game changer for Japan

Biznology

All sales people had to do was go grab it, especially as they represented products of ever-improving quality. And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets. This all changed with what we call the Lehmann Shock in 2008.

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Theresa Kushner: Spotlight on the expert

Martech

I developed products for children; the books and things that went in the packaging for the Speak & Spell products [ handheld computers for children ]. The reason TI developed these products was that they had a technology called Linear Predictive Coding — just a fancy term for machine learning.

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Why digital literacy matters for marketers

Sprout Social

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. The various reasons why someone might post (connect with friends/family, make political statements, sell a product, etc.).

Planning 142
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How Tim Cook is transforming the Apple brand

Biznology

Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs. 72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). shareholder value). shareholder value).

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. Pivoting back to government and politics, Jay was then the head of communications for the Arizona Department of Juvenile Corrections.