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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

. “What is it about marketing that spawns so many software apps? ” To which software review site G2 responds in this article, “Hold my beer.” Marc Andreessen called it “software eating the world.” Software is everywhere (and, increasingly, everything is software).

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How to Survive the Next Google Algorithm Update

seo.co

At least, that was the latest count in 2018 when Google was still transparent about the changes. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap. But what do you do when Google updates its algorithm, which can be as many times as ten per day? Ten times per year?

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google recognizes datestamps at an architectural level. Google Webmaster Tools Data Highlighter.

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. Maybe not bad.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Marketers have so many more tools and pieces of technology with advanced capabilities at their disposal – like artificial intelligence and account-based marketing software. Across the board, 88% doubled down on digital.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. Good question! You can follow any responses to this entry through the RSS 2.0

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

Google+ was a social network designed by a corporation. Year founded: 2008. Current size: OppSource currently has 13 full-time employees and a wide range of customers including Ricoh, FICO, Lifetouch, ArcServe, PROs, Valve & Meter, and Determine Software. Passionate about their ideas. Risk takers. Nuff said.). The Company.