B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. According to a Technorati study in 2008 , the blog abandonment rate is over 90%.

Social Media 100

Social Media Media Linkedin Twitter 100

Webbiquity

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Social media will become targetable.

Social Media 100

Social Media Trends Social Marketing Media 100

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Thus, social media present a major threat to search advertising revenues.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Kevin Indig

NOVEMBER 13, 2023

Chaser: Hours later, Google’s Search Liaison Danny Sullivan responded with 4,636 words. All 3 players - SEOs, publishers and Google - have a role to play in the decay of the web. Many people at CMSEO stress test Google’s systems to the max and learn a lot in the process. The common denominator between all of this?

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

B2B Digital Marketer

MAY 20, 2021

When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook. Navah is the Director of Paid Media for Justuno, an AI-powered CRO solution, and a veteran of the digital marketing industry. Have we set ourselves up to be ready for the privacy-first world?

Privacy 52

Privacy Paid Search Agency PPC Companies 52

KoMarketing Associates

FEBRUARY 21, 2012

Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. Google’s Matt Cutts | How to Get Better Visibility on Google. Year : 2008. By : Matt Cutts from Google & Jefferson Graham with USA Today. Year : 2008. Year : 2008.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Buzz Marketing for Technology

JULY 9, 2008

Wednesday, July 09, 2008 6:51 AM. This tutorial will show you how to use Google Docs word processor for blogging a live event – it could be a keynote address or a conference call with media or someone speaking at a local BarCamp in your city. What are the advantages of using Google Docs for Live Blogging?

Google 100

Google Privacy Policies Blogger Copyright 100

Biznology

MAY 20, 2019

I remember when I started talking about social media after I co-founded the social media platform Ourmedia in 2005. By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. But mistakes happen.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. On June 24th, 2008, Josh Ledgard said: I agree completely.

Social Media 100

Social Media Communities Wiki Work Management 100

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Remember, as I always tell my communications students, with XR and immersive media, we are only limited by our imagination.

Rules 144

Rules Planning Work Management Advertising Agencies 144

WebMarketCentral

SEPTEMBER 22, 2009

Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).

Social Media 20

Social Media Optimization Media Web 2.0 20

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Go Beyond SEO

AUGUST 19, 2015

Simply posting to social platforms without a goal is so 2008 – in order to be successful now and in the future, outlining your social media marketing plan is key. This is particularly true for businesses that rely heavily on social media marketing. Where do I Start when Creating a Social Media Marketing Plan?

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Biznology

NOVEMBER 14, 2016

A Google search on that phrase turns up 7 million results, and the term has become a staple of press releases and corporate collateral. But scroll down that list of Google search results and you’ll notice something interesting: there’s lots of talk about how to digitally transform, but very few examples of companies that have done it.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Got something to tell the world?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Biznology

JUNE 3, 2014

My specialty is online conversation marketing, online public relations, and online earned media. Keeping those ephemera alive through narrative, sharing, conversation, and story, is what social media is, it is what customer service is, it is surely what branding should be.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. He used Google Adsense and gradually began to make money off his website clicks. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. So we’ve got to start with the best.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

markempa

DECEMBER 16, 2008

started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? Tracking your results.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. Design: Responsive design, legible font size, and tap targets.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How does social media relate to SEO? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008.

Social Media 20

Social Media Optimization Digg Web 2.0 20

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! ” The future of marketing is more visual as brands follow traditional media publishers into visual content production. Social media is not a strategy.

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

Valasys

DECEMBER 5, 2022

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . In 2000, Google launched its first Ad service- Google AdWords. Media type .

Facebook 40

Facebook Paid Search Agency Ads API 40

Marketing Insider Group

SEPTEMBER 22, 2014

While social media is barely 12 years old, the impact has been enormous. ” And that was way back in 2008! We are seeing a shift away from paid promotion, through earned (social) media and into owned media. We are all connected. Seth Godin said that “ content marketing is all the marketing that’s left.”

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 28, 2013

A variety of free tools from Google can help you understand customer needs, based on what people are looking for, and when. Google Trends , for example, enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. About the Jay Baer: Follow @jaybaer.

Content Marketing 150

Content Marketing Correlation Work Management Content 150

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

Link Building 120

Link Building Tactics Ad Building B2B 120

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Remember, as I always tell my communications students, with XR and immersive media, we are only limited by our imagination.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98