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Are Consumer Attitudes Toward Privacy Changing?

Biznology

Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. The post Are Consumer Attitudes Toward Privacy Changing?

Privacy 104
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Why account-based marketing is a game changer for Japan

Biznology

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. This all changed with what we call the Lehmann Shock in 2008. Moreover, Japan’s data privacy laws are among the strictest in the world. Both our domestic and our international markets fell apart.

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How Millennial Skepticism Will Shape Brands In The Future

Biznology

Millennials and Generation Z are becoming increasingly unsettled about their lives, their careers and the world around them. Importantly their ambitions and values are very different from other generations. Importantly their ambitions and values are very different from other generations. What will all this mean for our future?

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Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. We aim to make the next generation Web natural to use while responsive to a growing variety of policy and social needs. Tetherless World Constellation Web Site.

Webcast 100
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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Jivox allows brands to engage with consumers using consented data that consumers provide to brands in a privacy-compliant manner. This is where Jivox comes into play.

eCommerce 114
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Winter is coming: Goodbye cookies, hello contextual

ClickZ

As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. The first is powerful, global data privacy legislation.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business. For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S. Balancing short-term revenue generation with long-term growth requires a strategic approach to marketing.