64 B2B Marketing Tools and Resources
Modern B2B Marketing
NOVEMBER 11, 2008
There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Lead Nurturing 101 (blog post).
B2B Lead Generation Blog: Improve your online sales lead tracking
B2B Lead Generation Blog
JANUARY 19, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Determine which visitors become leads. Cultivate your leads.
B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne
Modern B2B Marketing
DECEMBER 18, 2008
The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. As a long time B2B marketer, Amy is continuously looking for new ways to help companies build their sales pipeline with targeted lead generation initiatives. I love the thrill of the chase, so lead generation has always been my primary focus.
A fascinating “hardcore” B2B social media success
grow - Practical Marketing Solutions
JUNE 20, 2010
ShipServ is a leading e-marketplace in the maritime industry providing a portfolio of software, services and hosted applications designed to enable efficient global shipping. Attract new sales leads through relevant content. Generated over 1,000 downloads of a white paper.
2 Mistakes that Cause Content Syndication to Fail
NOVEMBER 4, 2010
We had real problems with lead quality.” “We The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want?
What’s Worth More?
SEPTEMBER 21, 2010
I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Should it be on lead generation, or lead management? The Lead Management Framework TM.
Web Inquiry Management: Interview with Mike Wallen
Sales Lead Insights
NOVEMBER 11, 2009
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services. At The Lead Dogs, we define a web inquiry as a completed form on a website or landing page.
10 Hottest Topics in B2B Marketing for 2009
B2B Marketing Zone Posts
DECEMBER 7, 2009
2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. B2B Lead Management Market Heats Up , July 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Sales. Sales Lead Management: Thought Leadership with Aaron Ross , January 9, 2009. Leads. Demand Generation.
ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
SEPTEMBER 17, 2009
Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. in January 2008.
ClickInsights: What was your "Aha" moment in 2009? - Part 2
DECEMBER 17, 2009
Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Blog.
Numeric Scoring: The Key To Lead Management Success
JULY 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. And this is where I think the marketing rubber hits the sales road. 4) Rescore contacts place in nurturing, education, or development campaigns.
B2B Lead Management Market Heats Up
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Lead farming?