64 B2B Marketing Tools and Resources
Modern B2B Marketing
NOVEMBER 11, 2008
There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Lead Nurturing 101 (blog post).